Field & Event Marketing Manager (Hybrid, Boston)

Black Kite; Boston (MA); Hybrid; USD 80,000 - 130,000; Full time

Benefits offered by this job

Performance-based bonuses

Equity options

Flexible healthcare options

Paid time off

Retirement savings programs

Job summary

A cybersecurity company based in Boston seeks a Field & Event Marketing Manager to drive regional marketing strategy and execution. In this pivotal role, you will partner closely with sales to develop and implement data-driven marketing initiatives. Candidates should have substantial B2B marketing experience, strong analytical skills, and a proven ability to manage partnerships effectively. This full-time role offers a competitive salary of $80,000-$130,000 USD and opportunities for career advancement in a fast-paced environment.

Qualifications

• Proven experience in owning B2B field or regional marketing programs.
• Demonstrable track record in developing successful marketing strategies from scratch.
• Experience in building partnerships with sales teams.

Responsibilities

• Own the strategy and design a data-driven regional marketing plan.
• Serve as a primary marketing advisor to sales leadership.
• Execute high-impact marketing programs including events and campaigns.

Skills

B2B field marketing

Sales partnership

Strategic marketing

Analytical skills

Communication skills

Tools

Salesforce

HubSpot

ABM platforms

Job description

Field & Event Marketing Manager (Hybrid, Boston)

This range is provided by Black Kite. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $130,000.00/yr

Black Kite is redefining how organizations manage third-party risk. We're on a mission to provide continuous, non-intrusive monitoring that empowers companies to make smarter, data-driven decisions about their supply chain and vendor ecosystem.

We are looking for ambitious, high-impact individuals to join our team. This is a ground-floor opportunity to make a tangible mark in a fast-paced, innovative environment and help build a leader in the cyber-risk space.

The Opportunity: Architecting Our Regional Success

This isn't just another field marketing job. We are looking for a strategic, high-energy marketing leader to architect, own, and execute our field marketing strategy.

This role is the ideal next step for an ambitious individual who is ready to move beyond simple program execution and take full, end-to-end ownership of a region's marketing success. You won't just be running a checklist; you will partner with our sales organization, building the regional plans from the ground up and driving it to execution. If you thrive on building, measuring, and scaling a regional marketing engine, this is your opportunity to prove it.

What You'll Do

• Own the Strategy: Design and build a comprehensive, data-driven regional marketing plan that directly aligns with sales priorities and delivers on pipeline and revenue targets.
• Be the Sales Partner: Serve as the primary, trusted marketing advisor to sales leadership. Build deep alignment, communicate the marketing plan, and create a robust feedback loop to ensure marketing programs translate directly into sales results.
• Drive Flawless Execution: Own the end-to-end execution of a diverse mix of high-impact marketing programs, including targeted virtual and in-person events, strategic tradeshows, regional webinars, and account-based marketing (ABM) campaigns.
• Manage the Business: Take full ownership of the field marketing budget, meticulously tracking and reporting on program performance, cost-per-lead, ROI, and pipeline contribution.
• Be the Voice of the Region: Act as the "voice of the field" to the broader marketing organization, providing critical feedback and on-the-ground insights to help shape corporate campaigns, content, and product strategy.
• Collaborate and Amplify: Partner with the central demand generation, content, and product marketing teams to customize and amplify corporate campaigns, ensuring they are tailored and impactful for the field.

What You'll Bring

• Proven Experience: Hands on experience owning B2B field or regional marketing programs. Experience in cybersecurity or high-growth B2B SaaS is strongly preferred.
• Strategic Ownership: A demonstrable track record of developing successful regional marketing strategies from scratch, not just executing a pre-defined plan.
• Sales-Aligned DNA: A history of building exceptional, trusted partnerships with sales teams and leadership. You understand how to speak their language, earn their confidence, and build programs that they are excited to support.
• Builder Mentality: A hands-on, "roll-up-your-sleeves" work ethic. You are a builder who isn't afraid to get in the weeds to ensure every event, campaign, and follow-up is executed flawlessly.
• Metrics-Driven: Strong analytical skills. You live by the numbers (MQLs, SQLs, pipeline, ROI) and can clearly communicate the business impact of your programs to executive leadership.
• Modern Marketing Acumen: Hands-on experience with modern marketing and sales stacks (e.g., Salesforce, HubSpo, ABM platforms like 6sense or Demandbase).
• Exceptional Communicator: Clear, concise, and professional communication skills. You can command a room, present to sales teams, and collaborate effectively across a remote-first organization.
• Self-Starter: You thrive in a fast-paced, high-growth environment and are comfortable with ambiguity. You are highly autonomous and take initiative without waiting for direction.
• 30% or more Travel Required in this role.

Why You'll Love Black Kite

• High-Impact Ownership: This isn't a cog-in-the-wheel role. You will be the owner of field marketing, with a clear line of sight from your actions to the company's bottom line.
• Career Trajectory: You are joining a company at a pivotal moment. Success in this role provides a clear and visible path for significant professional growth and increased responsibility as the company scales.
• A-Player Team: We are a tight-knit, ambitious team of professionals who value innovation, speed, and collaboration.
• Mission That Matters: We are solving one of the most critical and complex problems in cybersecurity. Your work will directly contribute to making the digital world a safer place.

The expected base salary range for this role is $80,000- $130,000 USD per year. Compensation at Black Kite is more than just base pay — we offer a total rewards program that includes performance-based bonuses, equity, flexible healthcare options, paid time off, and retirement savings programs. The annual base salary range for this position represents a nationwide market range and reflects a broad spectrum of salaries for this role across the United States. Actual compensation will depend on factors such as qualifications, skills, experience, and the scope, complexity, and location of the role.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Computer and Network Security