Field Channel Marketing Manager

Versa Networks; Santa Clara (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health & Wellness

PTO & holidays

Flexible work environment

Professional development

Employee recognition

Collaborative culture

Parental leave

Job summary

Versa Networks is seeking a results-driven Channel Marketing Manager to drive growth across the Americas, focusing on Versa ACE partnerships and end-to-end regional programs. You will lead partner outreach with VARs, MSPs, service providers, and distributors, and develop scalable processes for channel marketing.

The ideal candidate has 5+ years in channel marketing, expertise in SFDC, landing pages, and campaign measurement.

Qualifications

• Bachelor's degree or equivalent required; MBA is a plus.
• +5 years in channel marketing.
• Experience with digital marketing & campaign creation.
• Proven ability to drive end-to-end regional programs with KPIs.
• SFDC experience required.

Responsibilities

• Maximize channel-led opportunities across the Americas through the Versa ACE channel ecosystem.
• Initiate, plan, and oversee regional marketing activities (A-Z).
• Drive channel acquisition and outreach with key partners (VARs, MSPs, service providers, distributors).
• Develop promotions, contests, and gamification to win partner mindshare.
• Manage the Americas Channel Marketing budget and measure ROI.

Skills

Channel marketing

Digital marketing

Campaign creation

KPIs & goals

Education

Bachelor's degree or equivalent

MBA preferred

Tools

Salesforce (SFDC)

Job description

Job Summary

We are seeking a results‑driven Channel Marketing Manager with 5+ years of experience in channel and field marketing to drive growth across the Americas for Versa Networks. This role is focused on maximizing channel‑led opportunities within the Versa ACE partner ecosystem by planning and executing end‑to‑end regional marketing programs, leading partner acquisition and outreach, and driving joint initiatives with VARs, MSPs, Service Providers, Distributors and TSDs.

The ideal candidate will build strong partner mindshare through innovative promotions, contests, and gamification, while developing scalable channel marketing processes and managing the Americas budget. Proficiency in Salesforce (SFDC), campaign creation, and landing page development is essential, along with the ability to measure and report on marketing performance and ROI. This individual will support partner enablement through the Versa partner portal, sales tools, and monthly webinars, while collaborating cross‑functionally to strengthen channel engagement and help build a high‑impact channel marketing function at Versa Networks.

Responsibilities

• Maximizing channel‑led opportunities across the Americas through the Versa ACE channel ecosystem
  • Initiating, planning, and overseeing (A‑Z) regional marketing activities.
  • Channel acquisition and outreach experience.
  • Joint activities with key partners, including VARs, MSPs, Service Providers, and TSDs.
  • Winning partner mindshare through promotions, contests, and other gamification‑based practices.
• Familiarity with SFDC and campaign creation.
• Knowledge and proficiency in creating landing pages for events and campaigns
  • Build new and improve existing processes and practices around channel marketing.
  • Managing the Americas Channel Marketing budget.
  • Measure and report the effectiveness of all marketing investments/activities.
  • Developing cross‑organizational tools, campaigns, and programs to increase partner acquisition, improve partner enablement, and drive partner engagement.
  • Support partners on Versa partner portal and maximize engagement with Versa sales tools.
• Manage monthly enablement webinars via Teams
  • Support Versa channel team with marketing‑related initiatives.
  • Set the foundations to build and develop the channel marketing team for the Americas.

Qualifications

• B.A. or equivalent university degree (MBA advantage)
• +5 years of experience in channel marketing
• Experience with digital marketing & campaign creation
• Experience in initiating and driving (A‑Z) marketing activities with clear goals/KPIs
• SFDC experience required

Location: Santa Clara, CA
*Applicants must be authorized to work in the CA

The pay range for this position at commencement of employment in California, Washington, or New York City is expected in the range of $120,000 to $160,000. A candidate’s specific pay within this range will depend on a variety of factors, including job‑related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.

Benefits

At Versa Networks, we believe in taking care of our people – both professionally and personally. We offer a comprehensive benefits package designed to support the well‑being, growth, and work‑life balance of our employees. When you join our team, you can expect:

• Competitive Salary & Incentives: We offer a competitive compensation package with pre‑IPO equity to reward your hard work and dedication.
• Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered.
• Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters.
• Flexible Work Environment: We understand the importance of work‑life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you.
• Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends.
• Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success.
• Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do.
• Parental Leave: Generous parental leave policies to support you during life's important moments.

Versa Networks is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.