Field Brand & Sales Representative

Renew Cannabis Co.; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

PTO 13 days

Paid sick time

Medical, dental, vision

Life insurance

Job summary

Justice Grown seeks a Field Brand & Sales Representative to drive brand growth in Central New Jersey through consumer engagement, events, and direct sales support. You will educate consumers, activate retail experiences, and build strong relationships with budtenders and store staff.

The role emphasizes event execution, in-store merchandising, and ongoing market feedback to leadership.

Qualifications

• Outgoing, high-energy candidate with customer-facing experience.
• Strong understanding of sales tactics, merchandising, and retail execution.
• Ability to build relationships quickly and influence purchasing behavior.
• Organized, self-motivated, able to manage a territory independently.

Responsibilities

• Represent brands at dispensary events, markets, and community events.
• Execute in-store activations that drive sales and loyalty.
• Educate consumers on products, effects, and promotions.
• Plan event logistics and coordinate staffing.
• Visit 15–30 dispensary accounts weekly and build relationships.
• Drive in-store sales through staff education and merchandising.

Skills

Outgoing

High-energy

Relationship building

Sales tactics

Merchandising

Retail execution

Communication

Team collaboration

Territory management

Education

Bachelor's Degree or equivalent

Job description

Field Brand & Sales Representative

At Justice Grown, we're looking for a results-driven individual who is passionate about building brands, connecting with consumers, and driving sales in a fast-paced, highly regulated retail environment.

As a Field Brand & Sales Representative, you'll support brand growth across Central New Jersey through consumer engagement, in-store activations, community events, and direct sales support. You'll build strong retail relationships, increase brand awareness, and drive product sell‑through while representing the Justice Grown brand in the market.

If you enjoy connecting with people, building relationships, and turning brand engagement into sales, we'd love to meet you.

What You’ll Do

Your responsibilities include:

Brand Representation, Sales & Event Execution

• Represent Justice Grown brands at dispensary events, local markets, festivals, trade shows, and community events.
• Execute in-store and off-site activations that drive immediate sales and long-term brand loyalty.
• Educate consumers on products, effects, and promotions to influence purchasing decisions.
• Promote dispensary traffic, featured products, loyalty programs, and, where applicable, the dispensary's app.
• Plan and coordinate event logistics, including setup, breakdown, materials, and staffing.
• Support promotional campaigns and product launches in-market.

Retail Sales Execution & Account Management

• Visit 15–30 dispensary accounts weekly, prioritizing top-performing locations multiple times per month.
• Build strong relationships with budtenders, GMs, and inventory teams to drive product advocacy.
• Actively influence in-store sales by educating staff on product features, effects, and selling points.
• Ensure strong product visibility and merchandising execution, including:
  • Stocking and cleaning displays.
  • Setting up branded materials and fixtures.
  • Ensuring placement on menus, kiosks, and TVs.
• Delivering swag, samples in a compliant manner, and incentives to increase engagement and sell‑through.
• Identify and execute store-level opportunities to increase product velocity.

In-Store Activations & Sales Driving

• Execute 1–2 in-store activations per day during peak sales days, primarily Thursday through Saturday.
• Engage directly with customers to:
  • Educate them on products.
  • Upsell featured items.
  • Convert interest into purchases.
• Distribute promotional materials and incentivize purchases during activations.
• Motivate and energize store staff through contests, education, and incentives.

Relationship Building & Community Engagement

• Build and maintain strong relationships with:
  • Retail partners.
  • Local businesses.
  • Community organizations.
• Identify and develop B2B partnerships that create referral traffic and cross‑promotional opportunities.
• Participate in community events to strengthen brand presence and trust.

Consumer Engagement & Education

• Provide hands‑on education about products, effects, and usage.
• Conduct informal surveys and gather consumer insights.
• Act as a trusted, knowledgeable face of the brand.

Market Intelligence & Reporting

• Track and report:
  • Sales impact from activations.
  • Account performance and feedback.
  • Consumer trends and preferences.
• Monitor competitor activity and identify opportunities for growth.
• Provide actionable insights to sales and marketing leadership.

Sampling & Promotions

• Execute compliant sampling programs where permitted.
• Distribute promotional items aligned with campaigns.
• Track the effectiveness of sampling efforts.

Social Media & Brand Amplification

• Support local social media efforts by promoting events and activations.
• Capture content from the field to support marketing initiatives.
• Engage with local audiences using brand‑aligned messaging.

Team Collaboration

• Partner closely with sales, marketing, and retail teams to align on goals and execution.
• Share real‑time feedback from the field to improve strategy.
• Support onboarding and mentorship of new team members.
• Contribute to a high‑energy, collaborative team culture.

What We’re Looking For

The ideal candidate is outgoing, self‑motivated, and comfortable engaging with consumers, retail teams, and community partners. This individual understands how strong relationships, effective merchandising, and hands‑on brand experiences can translate into measurable sales results.

Qualifications include:

• Bachelor's Degree or an equivalent combination of education and experience.
• Outgoing, high‑energy, and comfortable in customer‑facing environments.
• Strong understanding of sales tactics, merchandising, and retail execution.
• Ability to build relationships quickly and influence purchasing behavior.
• Organized, self‑motivated, and able to manage a territory independently.
• Knowledge of cannabis products and regulations.
• Willingness to work evenings and weekends.
• Strong interpersonal, collaboration, and communication skills.
• Ability to manage several tasks/projects concurrently and prioritize work effectively.

What Success Looks Like

Success in this role means creating meaningful impact both in the field and at the point of sale.

You’ll be successful when you help deliver:

• Increased sell‑through and velocity at assigned accounts.
• Strong relationships with key retail partners and staff.
• High‑performing in‑store activations that drive measurable sales.
• Increased brand awareness, loyalty sign‑ups, and repeat customers.
• Clear, actionable market insights that inform sales and marketing strategy.

Benefits

Justice Grown is proud to offer a competitive and comprehensive benefits package designed to support the health, well‑being, and work‑life balance of our team members.

Eligible full‑time team members enjoy a benefits program that includes:

• Accrual of 13 days of paid time off (PTO) annually.
• Accrual of up to 40 hours of paid sick time per year.
• Two floating holidays.
• Nine paid company holidays.
• Veterans Day as a paid holiday for veterans.
• Medical, dental, vision, and prescription coverage offered under Tier 1 benefits at Tier 2 contribution rates.
• Company‑paid short‑term disability insurance.
• Company‑paid life insurance.
• The option to purchase long‑term disability coverage.

EOE

Justice Grown is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.