Field and Local Marketing Manager

Choice Hotels International; United States; Remote; USD 112,000 - 133,000; Full time

Job summary

An established industry player seeks a dynamic Field & Local Marketing Manager to join their Paid Media & Digital Marketing Team. This remote-based role offers a unique opportunity to drive revenue and owner satisfaction through innovative marketing strategies. The ideal candidate will have extensive marketing experience, particularly in hospitality, and a strong ability to build relationships with franchisees. You'll be responsible for developing and executing media plans, optimizing local marketing programs, and providing strategic consultation. Join a diverse and inclusive environment where your contributions will be valued and recognized.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Retirement Plans

Employee Recognition

Hotel Discounts

Qualifications

• 5-8 years of marketing experience in hospitality or multi-location organizations.
• Knowledge of digital and traditional media channels.

Responsibilities

• Develop and monitor media plans to optimize revenue.
• Build and manage local marketing programs to enhance performance.

Skills

Marketing Experience

Relationship Building

Campaign Planning

Attention to Detail

Digital Media Knowledge

Critical Thinking

Public Speaking

Education

Bachelor’s Degree in Marketing

Master’s Degree in Marketing

Tools

Microsoft Office Suite

Job description

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting opportunity for a Field & Local Marketing Manager within the Paid Media & Digital Marketing Team. This team develops and executes full-funnel national media and marketing support for our brands. As a key team member, you will support segments, owners, and operators through local marketing resources and programs to drive revenue and owner satisfaction.

We seek a marketer who excels at building relationships and enabling success through revenue-focused program development, campaign planning, and consultation. Key characteristics for success include franchise experience, local marketing knowledge, attention to detail, and strong relationship skills. We invite you to apply and #MakeItYourChoice.

Your Responsibilities

1. Develop, execute, and monitor media plans to optimize revenue for segments and participants.
2. Build, manage, and optimize local marketing programs, increasing participation and performance.
3. Provide strategic consultation to enhance local marketing performance for hotels.
4. Support and execute Ramp marketing initiatives across assigned segments.
5. Establish strong partnerships with owners’ associations and franchisee communities.
6. Maintain and enhance local marketing tools and resources.
7. Develop and deliver marketing training to hotels, covering various marketing areas.
8. Incorporate owner and franchisee feedback into marketing strategies.
9. Respond to hotel inquiries, guiding local marketing strategies and educating on national support.
10. Reinforce brand identity, tone, and DNA in all marketing activities.
11. Collaborate with cross-functional teams across the company.
12. Perform other duties as assigned.

Your Experience, Skills & Competencies

• 5-8 years of marketing experience, preferably in hospitality or multi-location organizations.
• Experience in hotel industry, on-property experience is a plus.
• Bachelor’s degree in Marketing, Advertising, or Communications; Master’s is a plus.
• Experience with vendor and agency management.
• Knowledge of digital and traditional media channels.
• Focus on growth, monitoring, and measuring program performance.
• Understanding of franchisee perspectives and brand integrity.
• Self-motivated with minimal supervision and results-driven attitude.
• Ability to prioritize multiple projects under tight deadlines.
• Strong critical thinking, planning, and innovative skills.
• Excellent writing, editing, and proofreading skills.
• Public speaking skills for groups of various sizes.
• Organized with keen attention to detail.
• Proficiency in Microsoft Office Suite.
• Key competencies include customer focus, relationship building, resilience, and alignment with company values.

Your Team

This is an individual contributor role reporting to the Director, Field & Local Marketing, collaborating with a peer and cross-functional teams.

Your Work Location

This is a remote-based role, with virtual meetings via Zoom and periodic travel up to 25% to visit owners and partners. If near North Bethesda, MD, flexible in-office days are available. Our headquarters are accessible via public transportation and parking.

Salary Range

$112,803 to $132,542 annually, based on experience and other factors. Compensation may vary.

We offer comprehensive benefits including medical, dental, vision, paid time off, retirement plans, employee recognition, and hotel discounts.

About Choice

Choice Hotels International is a leading lodging franchisor with nearly 7,500 hotels in 46 countries. We support entrepreneurial spirits and foster a diverse, inclusive environment where every voice is valued.

*** PLEASE NOTE: This role is not eligible for sponsorship ***