Field and Alliance Marketing Manager (US West)

Hitachi Vantara; Minnesota; Remote; USD 90,000 - 130,000; Full time

Job summary

Hitachi Vantara recherche un Field and Alliance Marketing Manager pour soutenir son équipe de ventes en Amérique. Le candidat idéal gèrera les programmes marketing régionaux afin de stimuler l'engagement et l'acquisition de nouveaux clients tout en collaborant étroitement avec les partenaires alliés. Ce rôle exige une forte capacité de collaboration pour s'assurer que les initiatives marketing se traduisent par un succès commercial tangible.

Benefits

Flexible working arrangements

Generous pension plan

Private healthcare

Qualifications

• Minimum 8 ans d'expérience marketing dans un contexte B2B.
• Compréhension du pipeline de ventes et de la génération de leads.
• Expérience avec des partenaires de canaux et des programmes MDF.

Responsibilities

• Développer des plans marketing alignés avec les objectifs commerciaux.
• Collaborer avec les équipes de vente pour identifier les besoins régionaux.
• Planifier et exécuter des événements de terrain pour générer des leads.

Skills

Collaboration

Marketing stratégique

Gestion de budget

Planification d'événements

Génération de leads

Education

Bachelor’s degree in marketing

Job description

Field and Alliance Marketing Manager (US West)

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Field and Alliance Marketing Manager (US West)

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Join to apply for the Field and Alliance Marketing Manager (US West) role at Hitachi Vantara

• Remote role; looking for candidate local to Minnesota

Our Company

We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks can focus on achieving the incredible with data.

If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth. We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.

The Team

We represent Hitachi Vantara to our customers and partners in the Americas, establishing business and marketing relationships to understand customer challenges and deliver an outstanding customer and partner experience. We collaborate as a team and cross-functionally to ensure the success of our customers and partners and we need people like you to build those deep relationships and to passionately articulate our value proposition.

What You Will Be Doing

We are seeking a passionate and proven Field and Alliance Marketing Manager to support our business with a focus on the US. This person will focus on the planning and execution of marketing programs and events that drive engagement and pipeline with prospects, customers and partners. Business alignment with regional sales teams will be a critical component of this role, and the ideal candidate is a strong collaborator who can work with key stakeholders internally and within the partners to drive a holistic marketing plan that drives pipeline within the region. There will be a secondary focus for this position on Alliance partners/hyperscalers and this person will serve as the Alliance marketing manager and point of contact for these partnerships from a field marketing perspective globally.

The overall objective of this role is to drive high impact marketing activities that support our sales organization and help meet our sales and marketing KPIs for the region. This includes developing and executing campaigns and events that help grow our existing accounts and drive net new account acquisition including through and with Alliance partners/ hyperscalers. This person will also plan and execute marketing activities that include our channel partners to extend our market reach, drive end-to-end solutions and strengthen our customer value.

This position is part of the Americas Field & Partner Marketing team and reports into the Sr. Manager, Field and Partner Marketing. This position is based in the Western US.

Responsibilities

• Develop regional marketing plans that align with overall business objectives and support our sales teams in meeting the regional revenue goals.
• Partner closely with sales teams to identify regional needs, prioritize target accounts, and deliver marketing support that directly contributes to sales pipeline.
• Plan and execute field events and localized campaigns that reach our target audience and generate sales ready leads and engagements.
• Work with our Alliance partners (focusing on cloud hyperscalers) to align & plan marketing initiatives that support our joint solutions and objectives.
• Facilitate Alliance marketing planning and execution with geo/regional teams to scale activities that drive pipeline and joint KPIs.
• Collaborate with demand generation, product marketing, social media team, partner marketing and other marketing functions to drive awareness and demand for our solutions.
• Plan with regional channel partners and support co-marketing initiatives that generate pipeline and help facilitate new customer acquisition.
• Support and scale regional partner events and communications that help enable our partners and build preference and trust with our ecosystem.
• Collaborate with Inside Sales team on campaigns and programs that generate pipeline and drive new opportunities with our partners.
• Manage marketing budgets including MDF and track spend on programs and campaigns. Make recommendations on how to invest and optimize marketing spend and ROI.
• Provide regular updates to marketing and sales on the status of marketing programs, how we are contributing to pipeline and helping meet our objectives.
• Provide marketing updates to support QBRs and manage marketing relationships at Alliance partners / hyperscalers.
• Plan and execute pre-event outreach and targeted event marketing to ensure engagement with key prospects.
• Lead post-event and program follow-up efforts, ensuring timely and effective communication with new connections to convert leads into opportunities.

What You Will Bring To The Team

• Bachelor’s degree in marketing or equivalent work experience
• Minimum of 8 years field and technology alliance marketing experience
• Experience in large, global B2B technology, software and/or services companies
• Strong understanding of the sales pipeline and how to collaborate with the sales to track, manage and advance leads and opportunities from marketing campaigns.
• Results driven and customer focused team player that understand how to be successful in B2B field marketing and demand generation functions.
• Experience working with channel partners as well as technology alliance partners and experience with MDF programs.
• Desire to collaborate and build consensus in a fast-paced, cross-functional team environment.
• 20% travel expected.

Our Company

Hitachi Vantara is part of the Global Hitachi family. We balance innovation with an open, friendly culture and the backing of a long-established parent company, known for its ethical reputation. We guide customers from what’s now to what’s next by unlocking the value of their data and applications to solve their digital challenges, achieving outcomes that benefit both business and society.

Our people are our biggest asset, they drive our innovation advantage, and we strive to offer a flexible and collaborative workplace where they can thrive. Diversity of thought is welcomed, and our employee base is represented by several active Employee Resource Group communities. We offer industry leading benefits packages (flexible working, generous pension and private healthcare) and promote a creative and inclusive culture. If driving real change gives you a sense of pride and you are passionate about powering social good, we’d love to hear from you.

Our Values

Research tells us that some applicants, especially those from underrepresented groups, can be put off from applying for roles if they need flexibility or feel they don’t meet all the set criteria. We strive to create an inclusive environment for all and are open to considering home working, compressed/flexible hours and part-time arrangements. Get in touch with us to explore how we might be able to accommodate your specific needs.

We Are Proud To Say We Are An Equal Opportunity Employer And Welcome All Applicants For Employment Without Attention To Race, Colour, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Veteran Or Disability Status. With Japanese Roots Going Back Over 100 Years, Our Culture Is Founded On The Values Of Our Parent Company Expressed As The Hitachi Spirit:

Wa – Harmony, Trust, Respect

Makoto – Sincerity, Fairness, Honesty, Integrity

Championing diversity, equity, and inclusion

Diversity, equity, and inclusion (DEI) are integral to our culture and identity. Diverse thinking, a commitment to allyship, and a culture of empowerment help us achieve powerful results. We want you to be you, with all the ideas, lived experience, and fresh perspective that brings. We support your uniqueness and encourage people from all backgrounds to apply and realize their full potential as part of our team.

How We Look After You

We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.

We’re proud to say we’re an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Sales, and Information Technology

• Industries

  IT Services and IT Consulting

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