FFO- Assistant Store Manager

Pure Fishing; Spirit Lake (IA); On-site; USD 40,000 - 60,000; Full time

Job summary

Join a leading company in the fishing tackle industry as an Assistant Store Manager at the Fisherman's Factory Outlet in Spirit Lake. You will lead a high-performing team, engage with customers, and drive operational excellence in a fast-paced retail environment.

Benefits

Competitive pay

Comprehensive benefits

Supportive culture

Qualifications

• 2+ years’ experience in retail operations.
• Previous leadership experience preferred.
• Proficiency with MS Office including Excel and Word.

Responsibilities

• Support execution of the store’s business plan and promotions.
• Deliver exceptional customer service and resolve concerns.
• Train, coach, and mentor staff.

Skills

Customer service skills

Communication

Decision-making

Problem-solving

Tools

MS Office

SAP

Job description

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley, Fenwick, Frabill, PENN, Pflueger, Plano, Savage Gear, Shakespeare, SpiderWire, Ugly Stik, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Assistant Store Manager

Lead with Passion at the Fisherman’s Factory Outlet – Spirit Lake

Are you ready to merge your leadership expertise with your love for the outdoors? Pure Fishing is on the lookout for a driven, hands-on Assistant Store Manager to help guide our flagship Fisherman’s Factory Outlet in Spirit Lake. Step into a role where no two days are alike—where you’ll lead with purpose, engage with passionate customers, and help shape a high-performing team.

What Will You Do?

Partner with the Store Manager to execute the strategic vision of our outlet store. You'll energize and empower the team, foster a customer-first mindset, and help drive operational excellence. This role is a unique chance to lead in a fast-paced, outdoor-lifestyle retail environment that celebrates innovation and customer connection.

POSITION RESPONSIBILITIES:

Support the execution of the store’s business plan, promotions, and customer engagement strategies to meet and exceed sales goals.

Deliver exceptional customer service and resolve concerns with professionalism and care—setting the tone for the entire team.

Train, coach, and mentor staff to maximize their strengths and build a high-energy, performance-focused environment.

Jump in where needed—this is a hands-on leadership role that values collaboration and teamwork.

Help assess team performance and contribute to setting daily, weekly, and monthly goals; identify training needs and take corrective action when necessary.

Assist in staffing and recruitment decisions to ensure optimal coverage and consistent customer service.

Champion process improvements across operations, keeping the team aligned with company policies and procedures.

Oversee both retail and ecommerce operations; maintain accurate inventory and efficient warehouse flow.

Help manage operational costs, budgets, and resources to meet financial objectives.

Provide business data and insights as needed through reporting and special projects.

Support the development and clear interpretation of company policies across the team.

Guide the team through challenges—offering solutions, setting expectations, and ensuring accountability.

Tackle difficult or unique customer situations personally or escalate appropriately.

Conduct regular audits to ensure compliance with store standards and operational excellence.

Prioritize safety for staff and customers, maintaining a clean, organized, and welcoming environment.

Step in for the Store Manager as needed, ensuring seamless leadership coverage and continuity of operations.

What Makes You a Great Catch?

• 2+ years’ experience in retail operations
• Previous leadership experience preferred
• Proficiency with MS Office, including Excel and Word; IMS and SAP experience a plus
• Solid basic math skills
• A love for fishing? That’s a bonus, not a requirement!

Why You will Love It Here:

At Pure Fishing, great work starts with great people. We offer a supportive culture, competitive pay, comprehensive benefits, and the opportunity to contribute to a global brand that helps anglers do what they love most.

Your Work Environment:

Expect a fast-paced, energetic setting where you’ll lead from the front. You’ll roll up your sleeves, solve problems on the fly, and inspire your team in a space that values agility, teamwork, and hands-on leadership.

What You will Need to Succeed:

• Top-tier customer service skills
• Strong communication and interpersonal abilities
• Solid decision-making and problem-solving skills
• A commitment to creating a positive, customer-focused atmosphere
• Team-oriented approach with the ability to lead and collaborate
• Flexibility to work varied shifts including evenings, weekends, and holidays
• Physical stamina to stand and move throughout an 8-hour shift

If you're ready to lead, inspire, and grow with a team that values your passion and your skills, cast your line with Pure Fishing. Let’s create something great together—on and off the water.