Festival Coordinator, Social Media

Sundance Institute; Park City (UT); Remote; USD 80,000 - 100,000; Part time

Job summary

A leading arts organization is seeking a Festival Coordinator for Social Media to drive engagement and visibility during the festival. This role focuses on content creation across various social platforms and requires expertise in social media strategies. The ideal candidate will have a background in social media management and a passion for storytelling. The position offers competitive hourly pay and various benefits.

Benefits

Paid sick leave

Employee assistance program

Sundance Film Festival passes

Qualifications

• 2 years experience creating and executing social media strategies.
• Strong portfolio of past social work demonstrating impact.
• Legal authorization to work in the United States.

Responsibilities

• Create and execute high-quality original content for social media.
• Film, edit and post video on TikTok and Instagram Reels.
• Monitor community conversation for trends and engagement.

Skills

Experience creating social media strategies

Content creation and publishing

Proficiency in social media platforms

Live event coverage

Mobile phone photography and video skills

Excellent organizational skills

Strong communication skills

Tools

Canva

Frame IO

CapCut

Job description

Overview

Sundance Institute offers career opportunities. Current job opportunities are posted here as they become available.

We are currently able to operate in the following states: AZ, CA, CO, CT, FL, GA, IL, IN, LA, MA, MI, MT, NE, NJ, NY, OH, OR, PA, TX, UT, VA, WA, and the District of Columbia.

The Festival Coordinator, Social Media is charged with executing the Sundance Institute’s social media strategy to increase engagement, visibility, participation, traffic, and program awareness. Working closely under the direction of the Associate Director, Social Media, the Festival Coordinator supports Sundance Institute’s commitment to introducing the work of independent artists to new audiences by helping to spread the word about the Festival and increase engagement in the digital space.

The position is temporary and full-time from Wednesday, November 5, 2025 through Tuesday, February 3, 2025 and will require extended hours, including some evenings, weekends, and holidays to meet key deadlines and respond to on-call needs as assigned. The majority of work can be executed remotely from any operating state until the department convenes in Park City, UT for in-person elements of the Festival.

Key responsibilities

• Concepting, creating, and executing high quality original content and caption copy daily for social media channels to drive increased engagement, participation, conversation, and audience growth.
• Filming video from phone, quickly editing, and writing copy to post on TikTok and Instagram Reels as needed.
• Viewing Festival films and generating press line questions for talent and filmmakers prior to the Festival.
• Researching filmmakers and talent and creating documentation to support timely posting, tagging, and copy writing.
• Mining user-generated content for possible sharing on social channels.
• Monitoring and tracking community conversation to identify emerging festival trends and engagement opportunities in real time.
• Working with Marketing, Communications, and Sponsorship teams to craft and deploy sponsored content and campaigns.
• Logging video content and footage details in an Editor log.
• Reviewing photo galleries and compiling daily gallery social posts.
• Supporting development and maintenance of social media calendars.
• Executing social media strategy for the Festival and Sundance Institute during the Festival season.
• Assisting with management and quality control for content submitted by employees, artists, third party providers, and sponsors.
• Monitoring social channels to ensure adherence to Codes of Conduct for social platforms and the Festival Community Agreement.
• Attending events to capture video and photos, and posting live as assigned.
• Collaborating with various Festival departments to support and amplify their messaging.
• Assisting with customer support as needed and responding directly to customer inquiries.
• Working with the Creative Director and Design team as well as the Content Producer to manage social media asset requests and creative feedback.

Qualifications and skills

• You have the following direct or transferable skill sets:
• 2 years experience creating and executing social media strategies across a variety of platforms and tools.
• Demonstrated ability to create and publish engaging content, including a strong portfolio of past social work demonstrating its impact and reach.
• Proficiency in social media platforms, including Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Reddit, Letterboxd, and Threads.
• Experience publishing on all major social channels, monitoring with social listening software, and creating social media promo kits.
• Experience with live event coverage.
• Proficient in Canva, Frame IO, and CapCut.
• Mobile phone photography and video skills.
• Excellent organizational skills and attention to detail.
• Ability to maintain confidential information.
• Strong communication skills required to work effectively with a variety of people.
• Legal authorization to work in the United States.

Success factors

• You will be successful in this role if you...
• Demonstrate creativity and resourcefulness in your work and help to foster an online community through social media.
• Showcase a familiarity with the Sundance Institute and the Sundance Film Festival including past film titles/films in your work.
• Remain organized in your approaches and demonstrate passion about the arts and storytelling in the work you create.
• Help create content that values a diversity of voice.
• Grow our online following by developing meaningful, lasting social media connections with independent film fans, aspiring, emerging, and established artists, press and industry, and other supporters of the Institute, Festival, and the storytelling community at large.

Compensation and benefits

In addition to an hourly pay of $20.32, this position is eligible for benefits & perks, highlights include:

• Paid sick leave and Institute holidays
• Employee assistance program
• Employee Wellness Initiatives
• Sundance Film Festival passes and benefits (varies each year)

*Applications open 10/08/2025 and will be accepted for at least one week