FESCO B2B National Sales Manager – Corporate Gift Programs (General Merchandise/Packaged Goods)

The Fesco Group; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

The Fesco Group in New York seeks a seasoned Enterprise Sales lead to drive corporate gifting and promotional market growth. Develop a strategic plan, win new B2B clients, and manage relationships with procurement, HR, and marketing teams.

With 5+ years in B2B sales and a proven quota-overshooting record, you will travel for key meetings and trade shows, close complex high-volume orders, and protect margins while growing account value.

Qualifications

• Bachelor’s degree preferred; business/marketing related field.
• 5+ years of successful B2B sales with established relationships in promo gifts or related markets.
• Proven ability to grow new business and exceed sales quotas.
• Willingness to travel for meetings and trade shows; strong presentation skills.

Responsibilities

• Develop and execute a strategic sales plan for corporate gifting and promotional markets.
• Identify and acquire new B2B customers including corporate gift program managers and distributors.
• Build and maintain relationships with purchasing, HR, and marketing executives.
• Present product lines via virtual meetings, in-person presentations, and trade shows.
• Manage the full sales cycle from prospecting to order fulfillment and post-sale support.
• Collaborate with marketing to tailor gift solutions and seasonal programs.
• Prepare quotes, negotiate pricing, and close profitable business while protecting margins.
• Monitor industry trends and opportunities for growth; represent the company at events.

Skills

Business development

Consultative selling

Relationship management

Strategic account management

Prospecting

Lead generation

Contract negotiation

Forecasting

Pipeline management

Communication

Education

Bachelor's degree in Business/Marketing or related field

Job description

Key Responsibilities

• Develop and execute a strategic sales plan focused on corporate gifting and promotional markets.
• Identify and acquire new B2B customers, including:
  • Corporate gift program managers
  • Promotional products distributors
  • Incentive and recognition companies
  • Fortune 1000 procurement teams
  • Marketing agencies
  • Employee engagement providers
  • Loyalty and rewards companies
• Build and maintain relationships with purchasing managers, HR departments, marketing executives, and sourcing professionals.
• Present product lines through virtual meetings, in-person presentations, and trade shows.
• Manage the complete sales cycle from prospecting through order fulfillment and post-sale account management.
• Collaborate with marketing to develop customized corporate gift solutions and seasonal promotional programs.
• Prepare quotations, negotiate pricing, and close profitable business while maintaining company margin objectives.
• Monitor industry trends, competitor offerings, and emerging corporate gifting opportunities.
• Represent the company at industry trade shows, promotional products expos, and corporate gifting events.

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field (preferred).
• 5+ years of successful B2B sales and existing relationships within the promotional products, corporate gifting, or incentive marketplace is required.
• Demonstrated ability to develop new business and consistently exceed sales quotas.
• Strong presentation, negotiation, and closing skills.
• Willingness to travel for customer meetings and trade shows.
• Experience with holiday gifting programs and large-volume seasonal orders.
• Knowledge of private labeling, custom packaging, and branded promotional products.
• Experience managing enterprise or national accounts.
• Familiarity with sourcing, logistics, and inventory planning.

Core Competencies

• Business development
• Consultative selling
• Relationship management
• Strategic account management
• Prospecting and lead generation
• Contract negotiation
• Forecasting and pipeline management
• Customer-focused problem solving
• Communication and presentation skills
• Time and territory management

Performance Metrics

• Annual sales revenue
• Gross margin performance
• New account acquisition
• Customer retention and growth
• Average order value
• Sales pipeline development
• Forecast accuracy
• Customer satisfaction scores