Federal Social Media Strategist — Real-Time Campaigns

AKOYA; Washington (District of Columbia); On-site; USD 82,000 - 117,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Vacation and sick & personal time

And more!

Job summary

Akoya seeks a Social Media Specialist to develop and execute social media strategy for DOE campaigns, creating platform-native content across X, LinkedIn, Instagram, Facebook, YouTube, and more. You will build calendars, brief creatives, and collaborate with designers and writers to bring campaigns to life.

You will monitor analytics, craft rapid-response content for major announcements, ensure accessibility and policy compliance, and translate data into actionable recommendations for senior

Qualifications

• Bachelor's degree in communications, digital media, marketing, journalism, public affairs, or related field.
• 5+ years of professional experience in social media, digital communications, or content strategy; Master’s +3 years can substitute.
• Experience managing organizational social media accounts across multiple platforms, from strategy through publication and reporting.
• Experience producing and editing social-first content, including short-form video, photography, and graphics.
• Proficiency with social media management and analytics platforms (Sprout Social, Hootsuite, Sprinklr, or comparable) and with Microsoft Office.
• Strong writing and editing skills with the ability to translate technical content into clear, audience-appropriate language.
• Ability to manage multiple deliverables under deadline in a client-facing environment.
• U.S. citizenship required with fluency in English; ability to obtain public trust clearance.

Responsibilities

• Develop and implement social media strategy across client platforms, aligned with agency mission and departmental messaging priorities.
• Write, produce, and schedule platform-native content across channels including X, LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
• Build and maintain content calendars, creative briefs, and internal social media toolkits.
• Capture and edit original content for social media, including video, photography, and graphics.
• Collaborate with designers, videographers, animators, and writers on creative approach, pacing, tone, format, and platform-specific storytelling.
• Develop and deploy real-time and rapid-response content for major announcements, events, and high-attention moments.
• Track, analyze, and report on social media metrics, translating performance data into actionable recommendations.
• Monitor platform algorithms, emerging channels, and industry trends, and apply social listening tools to surface sentiment and issues.
• Engage with client social media leads and stakeholders to pitch content ideas and coordinate on strategy.
• Ensure all content complies with accessibility (Section 508), records management, security, and platform policies.

Skills

Social media strategy

Content creation

Copywriting

Social listening/analytics

Project management

Team collaboration

Education

Bachelor’s degree

Tools

Sprout Social

Hootsuite

Sprinklr

Microsoft Office

Job description

Akoya seeks a Social Media Specialist to develop and execute social media strategy for DOE campaigns, creating platform-native content across X, LinkedIn, Instagram, Facebook, YouTube, and more. You will build calendars, brief creatives, and collaborate with designers and writers to bring campaigns to life.

You will monitor analytics, craft rapid-response content for major announcements, ensure accessibility and policy compliance, and translate data into actionable recommendations for senior