Federal Recruitment Marketing Lead

ICF Olson; Washington (District of Columbia); On-site; USD 81,000 - 138,000; Full time

Job summary

ICF Next in Washington, DC seeks a Marketing & Communications Lead to manage high-visibility federal recruitment marketing and employer branding efforts in a secure government environment. This onsite role requires close collaboration with client stakeholders to plan, execute, and measure integrated campaigns across channels.

The position emphasizes coordination, strong communication, and ability to drive results within a fast-paced, mission-driven setting.

Qualifications

• Active Top Secret (TS) clearance required.
• Ability to work onsite full-time in Washington, DC.
• U.S. citizenship required.
• Bachelor’s degree in communications, marketing, public relations, or related field.
• 3+ years of professional experience in marketing, communications, employer branding, or integrated campaign coordination.
• Experience supporting federal government or public-sector communications programs.
• Experience across multiple marketing channels (digital, social, paid media, email, events).
• Familiarity with analytics, KPI reporting, and data-driven marketing environments.

Responsibilities

• Plan and execute integrated marketing and communications initiatives aligned with recruitment and employer branding objectives.
• Coordinate marketing products across channels, ensuring messaging consistency and brand standards.
• Collaborate onsite with government stakeholders and cross-functional teams to align priorities.
• Develop campaign plans, messaging frameworks, content calendars, and creative briefs.
• Support multi-channel campaigns across digital, social, paid media, email, web, and events.
• Monitor campaign performance and contribute to KPI tracking and optimization.
• Engage stakeholders through meetings, briefings, and event coordination.
• Maintain collaboration tools and documentation to support program execution.
• Ensure accessibility standards and quality in all materials.
• Identify trends and audience insights to inform recruitment marketing strategies.
• Support quality control reviews for deliverables.

Skills

Org & coordination

Written communication

Prioritization

Attention to detail

Strategic thinking

Collaboration

Education

Bachelor's degree in communications/marketing/PR

Tools

Monday.com

Jira

Box

SharePoint

Job description

ICF Next in Washington, DC seeks a Marketing & Communications Lead to manage high-visibility federal recruitment marketing and employer branding efforts in a secure government environment. This onsite role requires close collaboration with client stakeholders to plan, execute, and measure integrated campaigns across channels.

The position emphasizes coordination, strong communication, and ability to drive results within a fast-paced, mission-driven setting.