Federal Customer Analytics & Insights Lead

Accenture-Federal-Services-2; Washington (District of Columbia); Presencial; USD 57.000 - 116.000; Jornada completa

Descripción de la vacante

Accenture Federal Services seeks a Customer Analytics Specialist to decode user interactions and drive data-informed decisions that enhance the customer experience across digital platforms.

You will develop and maintain customer behavior reports, analyze quantitative and geospatial data to reveal regional trends, audit tracking patterns, and lead data-driven usability testing with cross-functional teams.

Formación

• 3–5 years of experience in customer analytics, digital analytics, customer experience measurement, or a related field.
• Proven ability to analyze complex customer engagement data and create clear, comprehensive reports that identify trends and opportunities.
• Experience using geospatial (GEO) and location-based analytics to identify regional customer behaviors and inform localized strategies.
• Proficiency in Google Analytics reporting and hands-on experience with Qualtrics, Medallia, or similar customer experience analytics platforms.
• Strong technical aptitude for auditing and optimizing tracking patterns, analytics collection metrics, and documentation to ensure accurate monitoring across platforms.
• Ability to lead customer data analysis, support usability testing with engagement metrics, and translate behavioral insights into actionable recommendations for cross-functional product and design teams.

Responsabilidades

• Develop and maintain customer behavior reports that give stakeholders a clear, accurate view of engagement across digital platforms.
• Analyze quantitative, customer experience, and geospatial (GEO) data to uncover regional trends, usage patterns, and personalization opportunities.
• Audit, refine, and implement tracking patterns and analytics collection metrics to improve data quality and accurately monitor customer interactions across digital touchpoints.
• Lead the collection, review, and analysis of customer engagement data; integrate engagement metrics into usability testing analysis; and maintain supporting analytics documentation.

Conocimientos

Customer analytics

Data analysis

Report writing

Cross-functional collaboration

Herramientas

Google Analytics

Qualtrics

Medallia

Descripción del empleo

Accenture Federal Services seeks a Customer Analytics Specialist to decode user interactions and drive data-informed decisions that enhance the customer experience across digital platforms.

You will develop and maintain customer behavior reports, analyze quantitative and geospatial data to reveal regional trends, audit tracking patterns, and lead data-driven usability testing with cross-functional teams.