Fashion Copywriter – Hybrid, Elevate Brand Voice

KnitWell Group; New York (NY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Merchandise discount across KnitWell品牌

Career development opportunities

Volunteer & philanthropic activities

Job summary

KnitWell Group is seeking a Copywriter to create creative, seasonal, and promotional copy for Ann Taylor Marketing. You will craft copy that reflects the brand voice, translate insights into engaging content, and support campaigns across print and digital channels.

Responsibilities include developing direct response concepts, writing email and promotions copy, and collaborating with design and marketing teams to drive traffic and sales.

Qualifications

• Bachelor’s degree in English, journalism, communications, or advertising.
• Experience in advertising, direct marketing or publishing.
• Strong editorial and proofreading skills.

Responsibilities

• Translate brand and marketing strategy into compelling copy across channels.
• Maintain brand voice and copy standards; ensure consistency and quality.
• Manage production workflow and meet tight deadlines.
• Collaborate with cross-functional teams and design partners.
• Develop direct response concepts and email marketing copy.
• Stay current with marketing trends and best practices.

Skills

Copywriting

Editing

Email marketing

Direct response

Attention to detail

Education

Bachelor’s in English/Journalism/Comm/Advertising

Tools

Word/Google Docs

Job description

KnitWell Group is seeking a Copywriter to create creative, seasonal, and promotional copy for Ann Taylor Marketing. You will craft copy that reflects the brand voice, translate insights into engaging content, and support campaigns across print and digital channels.

Responsibilities include developing direct response concepts, writing email and promotions copy, and collaborating with design and marketing teams to drive traffic and sales.