Farmers Insurance - District Sales Manager

Farmers Insurance Group; Santa Clara (CA); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off (PTO)

Flexible Schedule

Health Insurance

Dental Insurance

Hands on Training

Vision Insurance

Life Insurance

Mon-Fri Schedule

Career Growth Opportunities

Retirement Plan

Job summary

Farmers District 80, led by Candice Salcedo, is hiring a District Sales & Agency Growth Manager to partner with more than 40 active agencies across the region. This role blends sales leadership, business consulting, recruiting, and agent development to elevate the success of both new and experienced Farmers agents.

You will act as the performance coach, strategist, and leadership partner for agents as they grow their agencies, recruit new talent, and maximize production.

Qualifications

• 2+ years of experience in insurance sales, agency management, or related fields.
• Proven leadership and coaching ability with track record of developing sales professionals.
• Strong communication, accountability, and KPI-driven performance coaching.

Responsibilities

• Lead Sales Leadership & Performance Coaching to improve agents' processes, retention, and production.
• Drive Agency Growth & Business Development through systems, staffing, and productivity improvements.
• Oversee Recruiting & Talent Acquisition strategy using modern platforms and campaigns.
• Onboard and train new agents, focusing on systems, technology, customer service, and sales fundamentals.
• Train agents on CRM, dashboards, email marketing, automation, and marketing materials.
• Analyze production and trends with district dashboards to identify opportunities.
• Collaborate with District Manager on strategy and district-wide initiatives.

Skills

Sales leadership

Coaching

Recruiting

Business development

Agency growth

Tools

LinkedIn

AI sourcing tools

CRM systems

Job description

Job Description

Are you a dynamic sales leader, experienced coach, and strategic recruiter who can develop people, drive performance, and grow?

Farmers District 80, led by Candice Salcedo, is hiring a District Sales & Agency Growth Manager to partner with more than 40 active agencies across the region. This role blends sales leadership, business consulting, recruiting, and agent development to elevate the success of both new and experienced Farmers agents.

This is the perfect role for high-performing professionals in insurance sales management, recruiting, sales training, or business development who want to make an impact — with a clear path toward becoming a District Manager.

You will act as the performance coach, strategist, and leadership partner for agents as they grow their agencies, recruit new talent, and maximize production. You will also lead new agent onboarding and guide candidates through the Agent-in-Training and Agency Ownership pathways — helping them launch, scale, and succeed.

If you are a strong communicator, sales leader, motivator, and business builder…

This is your opportunity to lead at a district level.

Benefits

• Paid Time Off (PTO)
• Flexible Schedule
• Health Insurance
• Dental Insurance
• Hands on Training
• Vision Insurance
• Life Insurance
• Mon-Fri Schedule
• Career Growth Opportunities
• Retirement Plan

Responsibilities

Sales Leadership & Performance Coaching

• Coach agents to improve sales processes, close ratios, retention, and production.
• Provide feedback, accountability, and structured action plans for agency growth.
• Conduct performance reviews and help agents set and achieve KPI targets.

Agency Growth & Business Development

• Help agencies scale through improved systems, staffing strategies, and productivity.
• Teach agents how to sell the dream of business ownership to attract new producers.
• Support agents in building high-performing, fully staffed teams (licensed & VAs).

Recruiting & Talent Acquisition Strategy

• Implement modern recruiting strategies using:
• LinkedIn
• AI sourcing tools
• Drip email campaigns
• Social media recruiting

Coach agents on how to hire effectively and build sustainable talent pipelines.

New Agent Onboarding & Training

• Deliver training on systems, technology, customer service, and sales fundamentals.
• Technology, Marketing & Systems Training

Train agents on:

• CRM systems
• Insightful
• Email marketing
• Automation tools
• Sales dashboards
• Develop training and marketing materials using Canva and internal resources.

Data Analysis & Reporting

• Use Excel and district dashboards to analyze production, trends, and opportunities.
• Identify performance gaps and help agents execute strategies that drive growth.

Collaboration & District Operations

• Partner closely with District Manager Candice Salcedo on district strategy.
• Support regional goals, district initiatives, promotions, and performance programs.
• Help develop a strong, unified district culture focused on excellence.

Requirements

2+ years of experience in one or more of the following:

• Insurance sales or agency management
• Sales leadership or sales training
• Recruiting or talent acquisition
• Business consulting or performance coaching

Proven leadership and coaching ability

• Experience developing sales professionals or teams
• Ability to hold others accountable while providing support
• Strong motivational and communication skills

Strong sales knowledge and business acumen

• Understanding of sales processes, funnels, KPIs, and production metrics
• Ability to analyze sales data and identify growth opportunities
• Confidence presenting the business ownership opportunity to prospects

Technical & Analytical Skills

• Proficiency with Microsoft Excel (pivot tables, tracking sheets, KPI analysis)
• Ability to use CRM systems, dashboards, and reporting tools
• Familiarity with automation platforms, Insightful, and other Farmers tools
• Experience with LinkedIn, AI sourcing tools, and drip campaign platforms

Creative Marketing & Presentation Skills

• Ability to create training materials, sales presentations, and marketing content
• Canva experience preferred

Communication & Leadership Presence

• Excellent public speaking and presentation skills
• Ability to run meetings, trainings, and performance reviews
• Strong writing, follow-through, and organizational skills

Licensing Requirements

• Ability to obtain Property & Casualty and Life & Health licenses(FREE licensing course provided)
• Ability to guide new agents through background checks, coursework, exams, and contracting

Personal Qualities

• Highly organized, self-motivated, and goal-driven
• Able to manage multiple agents, pipelines, and projects at once
• Growth mindset with ambition to advance into a District Manager role
• Passion for developing others and helping agencies scale