Fan Engagement Campaign Lead — Remote, Part-Time

Cuento Marketing; San Diego (CA); Hybrid; USD 34,000 - 83,000; Part time

Job summary

CUENTO is hiring a Sports Marketing Specialist to support campaign and calendar planning for our sports clients. This role focuses on building out marketing around annual initiatives – season ticket renewals, premium sales windows, and other recurring moments on the sports calendar.

You’ll work with account leads to plan campaigns well ahead of key dates, develop messaging that resonates with fans and ticket buyers, and execute supporting email and marketing materials.

Qualifications

• 3–5 years of marketing experience, ideally with sports, ticketing or live entertainment clients.
• Experience building campaign and content calendars tied to a recurring annual cycle.
• Strong writing skills, particularly for sales-driving messaging.
• Comfortable partnering closely with marketing and sales teams and translating sales goals into marketing plans.
• Highly organized with the ability to plan and execute against a fixed, recurring calendar.
• Understanding of ticketing, membership or fan engagement dynamics a plus.

Responsibilities

• Build and maintain sports marketing calendars aligned to season milestones and annual initiatives
• Plan campaigns supporting key sales windows: renewals, new sales, group/premium ticketing, single game tickets, promotions
• Develop messaging and positioning for sales-driving initiatives in partnership with marketing team
• Write and build email campaigns supporting ticket sales, membership renewals and promotional pushes
• Coordinate timing of marketing efforts with the broader calendar
• Partner with creative teams to develop campaign assets aligned to messaging and calendar
• Support in-season and off-season campaign planning and content needs
• Track and report on campaign performance in support of goals
• Stay current on trends and best practices in sports and ticketing marketing
• Assist with ad hoc marketing needs tied to team news, schedule changes or promotional opportunities

Skills

Campaign planning

Email marketing

Copywriting

Team collaboration

Sports marketing

Tools

Email marketing platforms

Job description

CUENTO is hiring a Sports Marketing Specialist to support campaign and calendar planning for our sports clients. This role focuses on building out marketing around annual initiatives – season ticket renewals, premium sales windows, and other recurring moments on the sports calendar.

You’ll work with account leads to plan campaigns well ahead of key dates, develop messaging that resonates with fans and ticket buyers, and execute supporting email and marketing materials.