Facebook / TIktok Media Buyer

Impact Scale; Vancouver (WA); Remote; USD 60,000 - 90,000; Full time

Job summary

Impact Scale LLC seeks a Performance Media Buyer to drive media campaigns on TikTok and Facebook. This full-time role focuses on optimizing paid media strategies, collaborating with creative teams, and analyzing performance metrics within a flexible, remote-first culture. Candidates should possess strong analytical skills and experience with social media management.

Benefits

Competitive Commission and performance-based bonuses

Remote-first work culture and flexible hours

Access to ongoing training and growth opportunities

Collaborative startup environment

Qualifications

• Experience managing social media accounts, particularly TikTok and Facebook/Instagram.
• Strong analytical skills; ability to derive insights from data.
• Familiarity with audience segmentation and bidding strategies.

Responsibilities

• Plan and manage TikTok and Facebook ad campaigns with daily optimizations.
• Analyze key performance metrics and build performance reports.
• Collaborate with creative teams to produce high-performing ad creatives.

Skills

Analytical Skills

Campaign Management

Media Buying

Tools

TikTok Ads Manager

Facebook Business Manager

Google Analytics

Job description

Commission

Full time (remote flexibility)

About Impact Scale LLC

Impact Scale is dedicated to accelerating social change by equipping mission-driven organizations with the tools, insights, and strategies they need to scale their impact. We operate at the intersection of innovation, data, and purpose.

Job Overview

As a Performance Media Buyer, you will own the planning, execution, and optimization of paid media campaigns on TikTok and Facebook. You will work closely with our creative team to test ad concepts, analyze performance metrics, and scale campaigns to meet client or internal KPIs.

Key Responsibilities :

1. Media Buying & Campaign Management

Plan, launch, and manage TikTok and Facebook ad campaigns with daily optimizations.

Monitor budgets, pacing, and performance metrics to meet CPA / ROAS targets.

Conduct A / B testing on ad creatives, audiences, placements, and bidding strategies.

Strategy & Planning

Develop full-funnel paid media strategies tailored to brand goals and customer journeys.

Collaborate on campaign calendar planning with product and creative stakeholders.

Creative Collaboration

Work with content creators, UGC partners, and internal design teams to ideate and brief high-performing ad creatives.

Analyze creative performance data to inform future iterations and creative direction.

Analytics & Reporting

Track and analyze key performance metrics such as CTR, CPC, CPM, ROAS, and LTV.

Build performance reports and present insights, optimizations, and results to stakeholders.

Use analytics tools (e.g., Google Analytics, TikTok Analytics, Meta Ads Manager) for in-depth attribution and impact analysis.

Innovation & Learning

Stay updated on platform changes, algorithm updates, and emerging ad formats.

Continuously test new features, trends, and strategies for scalable growth.

Qualifications

• Experience posting and managing social media accounts, such as TikTok and Facebook / Instagram.
• Knowledge in TikTok Ads Manager and Facebook Business Manager (Meta Ads).
• Strong analytical skills; ability to derive insights from data and act on them.
• Experience with creative performance analysis and working with creative teams.
• Familiarity with ad policies, audience segmentation, and bidding strategies.

What We Offer

• Competitive Commission and performance-based bonuses.
• Remote-first work culture and flexible hours.
• Opportunity to work with fast-scaling brands and cutting-edge creative teams.
• Access to ongoing training, platform certifications, and growth opportunities.
• Collaborative and fast-paced startup environment.

Flexible work from home options available.