Facebook Ads Specialist

Pavago; United States; Remote; MXN 300,000 - 420,000; Full time

Job summary

Pavago is seeking a Facebook Ads Specialist to own campaigns from strategy and setup through ongoing optimization. You’ll manage performance, audiences, budgets, testing, and reporting while collaborating with the marketing team to improve results.

This remote, full-time role requires hands-on experience with Meta Ads Manager, pixel setup, attribution settings, and a disciplined approach to testing and budgeting.

Qualifications

• Proven hands-on experience planning and running Facebook ad campaigns.
• Strong command of Meta Ads Manager, including pixel setup and conversion tracking.
• Experience managing ad budgets and being accountable for performance results.
• Strong analytical skills with the ability to interpret campaign data and identify trends.

Responsibilities

• Design and build Facebook ad campaigns from the ground up.
• Align targeting, creative direction, and budget allocation with business objectives.
• Set up, launch, and actively manage Facebook campaigns.
• Monitor delivery, pacing, and performance on an ongoing basis.
• Research, build, and refine audience segments using custom audiences and lookalikes.
• Track key metrics and analyze campaign data to identify trends and provide recommendations.
• Brief and review ad creatives and copy with the marketing team.
• Ensure assets are optimized for placement and objective.
• Manage daily and monthly ad spend and adjust bids to meet targets.
• Run structured A/B tests across audiences, creatives, and landing pages.

Skills

Facebook ads

Meta Ads Manager

A/B testing

Analytics

Budget management

Remote collaboration

Tools

Facebook Pixel

Google Analytics

Job description

Position Type: Full-Time, Remote
Working Hours: U.S Business Hours

About the Role

We’re looking for a Facebook Ads Specialist to take ownership of Facebook advertising campaigns from strategy and setup through ongoing optimization. You’ll manage campaign performance, audiences, budgets, testing, and reporting while working closely with the marketing team to improve results.

What You’ll Own

• Design and build Facebook ad campaigns from the ground up.
• Align targeting, creative direction, and budget allocation with business objectives.

Ad Execution & Management

• Set up, launch, and actively manage Facebook campaigns.
• Monitor delivery, pacing, and performance on an ongoing basis.

Audience Development

• Research, build, and refine audience segments.
• Use custom audiences, lookalikes, and interest-based targeting to improve reach and relevance.

Performance Analysis & Reporting

• Track key metrics across active campaigns.
• Analyze campaign data and identify trends.
• Turn findings into clear recommendations for improving performance.
• Work with the marketing team to brief, review, and iterate on ad creatives and copy.
• Ensure assets are optimized for their placement and campaign objective.

Budget Management

• Manage daily and monthly ad spend responsibly.
• Adjust bids and budgets to meet efficiency targets without overspending.

Testing & Optimization

• Run structured A/B tests across audiences, creatives, and landing page combinations.
• Apply learnings systematically across campaigns.

Required Experience & Skills

• Proven hands-on experience planning and running Facebook ad campaigns, ideally in a marketing agency or similarly fast-moving environment.
• Strong command of Meta Ads Manager, including campaign structure, pixel setup, conversion tracking, and attribution settings.
• Experience managing ad budgets and being accountable for performance results.
• Strong analytical skills with the ability to interpret campaign data and identify trends.
• Experience with A/B testing and a disciplined approach to applying campaign learnings.
• Confident communication skills with the ability to present performance updates and recommendations clearly.

What Makes You a Strong Fit

• You take ownership of campaign outcomes from launch through optimization.
• You’re comfortable working independently in a remote environment.
• You communicate proactively and flag issues early.
• You make decisions based on data rather than assumptions or habits.
• You’re detail-oriented while keeping the broader campaign strategy in focus.

What Success Looks Like

• Campaigns are launched with clear targeting, creative direction, and budget strategy.
• Campaign performance is consistently monitored and optimized.
• Ad spend is managed responsibly against performance targets.
• A/B testing generates actionable insights that improve campaign results.
• The marketing team receives clear, useful performance updates and recommendations.

Typical Day

Your day centers on the Focusmediahouse ad accounts. You’ll start by reviewing overnight performance across live campaigns and identifying opportunities for budget adjustments, creative changes, or targeting improvements.

You may then prepare performance reports, brief a designer on a new creative concept, or build the structure for an upcoming campaign. Testing is an ongoing part of the role, including reviewing active experiments, deciding what to scale or cut, and setting up the next round.

Most collaboration happens asynchronously, so strong written communication and clear documentation are important.

Interview Process

• Client Interview
• Final Selection