EY Fabric Activation Leader - EY Global Delivery Services

Ernst & Young Advisory Services Sdn Bhd; Arkansas; On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Fabric Activation Lead to drive growth through innovative technology solutions. In this pivotal role, you will blend technical expertise with strategic marketing to enhance platform visibility and engagement. You will lead a team focused on customer segmentation and community engagement, ensuring that the technology platform meets diverse client needs. Your leadership will not only influence internal stakeholders but also shape industry perceptions, making a significant impact on the market. If you have a passion for technology and a knack for building relationships, this opportunity is perfect for you.

Qualifications

• 18+ years in technical training or marketing roles.
• Experience managing global teams in a matrixed organization.
• Ability to translate tech concepts into business impact.

Responsibilities

• Lead platform marketing strategy and community engagement.
• Develop business intelligence systems for platform trends.
• Evangelize programs to stakeholders and industry analysts.

Skills

Cloud Computing

Data Technologies

Stakeholder Management

Customer Relationship Building

Technical Marketing

Analytical Skills

Communication Skills

Strategic Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Computer Science

Bachelor’s degree in Engineering

Bachelor’s degree in IT

Tools

Microsoft Azure

Google Cloud Platform (GCP)

Amazon Web Services (AWS)

Job description

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Location: CABA

Other locations: Primary Location Only

Date: May 2, 2025

Requisition ID: 1590758

The opportunity

Fueled by strategic investment in technology and innovation, EY Client Technology is driving growth and solving complex business problems for its clients through a robust technology platform, EY Fabric. This platform accelerates the time to market of IT products and is central to innovation at scale. As EY Fabric Activation Lead, you will work with technologists, business professionals, and development specialists, blending EY’s deep industry knowledge and innovative ideas with our platforms, capabilities, and technical expertise. You will be at the forefront of integrating emerging platform technologies into every aspect of what we do at EY, driving growth, learning opportunities, career choices, and making a real impact in the working world.

As the Fabric Activation Lead, you will support Client Technology leadership, EY business leadership, and EY clients in achieving the most value from the technology platforms. You will lead the Activation team, serving as the primary initial technical contact for customers, ensuring they understand how the technology platform can solve their real-world business problems. You will also design, develop, and own all business intelligence of the platform, incorporating appropriate data analytics and business intelligence methodologies to provide insight on platform usage for strategic decisions by leadership.

Your key responsibilities

• Strategic Marketing and Community Engagement: Design, own, and execute the strategy for platform marketing, positioning the platform as a leading business platform in the market. This includes industry analyst participation, technology blog creation, and more. You will also drive community engagement through marketing, training, focus groups, and external work with analysts to establish the technology platforms as key assets across EY and in the industry.
• Business Intelligence and Analytics: Develop and deploy platform business intelligence-based visual management systems across all platform areas. Provide deep business intelligence information on consumption and platform trends to drive strategic decisions.
• Know Your Customer: Develop and implement robust customer segmentation strategies to deeply understand and target diverse client groups effectively. Analyze demographic, psychographic, and behavioral data to identify key segments and tailor marketing strategies to meet their specific needs. Utilize advanced analytics to monitor customer trends and preferences, ensuring that the platform's offerings are aligned with market demands and customer expectations. Strengthen customer relationships by delivering personalized experiences and solutions that drive engagement and loyalty.
• Thought Leadership and Evangelism: Evangelize crucial programs to stakeholders, partners, industry analysts, conferences, and customers to gain buy-in. Leverage data and performance metrics to demonstrate the value of the platform and show business impact.
• Awards and Recognition: Design, own, and execute the strategy for pursuing and winning relevant industry awards to increase platform awareness while also recognizing the hard work of all the platform teams.

Skills and attributes for success

• Bachelor’s degree in marketing, Business, Computer Science, Engineering, IT, or related field, preferred.
• More than 18 years in a technical, technical training, or technical marketing role.
• More than 8 years of experience in a customer-focused, community relationship-building role.
• Superior internal and external stakeholder management skills with the ability to credibly communicate, negotiate, and influence strategic outcomes with C-level executives.
• Deep understanding of cloud computing and data technologies, business drivers, emerging computing trends, and deployment options in one or more clouds: Microsoft Azure, Google Cloud Platform (GCP), Amazon Web Services (AWS).
• Experience managing and leading global teams in a matrixed organization.
• Ability to translate technology concepts and solutions into business impact to help gain market share and vice versa.
• Excellent interpersonal, communication, collaboration, and presentation skills.
• A leader and strategic thinker that can execute.

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EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.