External Communications Lead

TYLin; California (MO); Hybrid; USD 120,000 - 160,000; Full time

Job summary

TYLin, a global infrastructure consulting firm, seeks an External Communications Lead to shape strategy, elevate the brand, and align programs with business goals. You'll translate complex priorities into compelling narratives for clients, industry audiences, media, and the public, serving as a trusted advisor to leaders.

You bring senior-level media relations, standout writing, and a proven ability to manage multiple initiatives in a fast-paced, global environment.

Qualifications

• Bachelor's degree in communications, public relations, journalism, marketing, or related field.
• 7+ years of experience in corporate communications, public relations, media relations, or related roles.
• Proven experience developing and executing external communications strategies.
• Strong writing, editing, and storytelling skills with the ability to communicate complex topics clearly.
• Experience working with senior executives and providing communications counsel.
• Demonstrated success securing media coverage and building external relationships.
• Ability to manage multiple projects, priorities, and deadlines in a dynamic environment.
• Strong judgment, attention to detail, and ability to handle sensitive information with discretion.

Responsibilities

• Develop and execute external communications strategies aligned with organizational priorities, business goals, and brand positioning.
• Partner with senior leaders and business teams to identify storytelling opportunities that enhance reputation and market visibility.
• Create communications plans for major announcements, initiatives, campaigns, projects, and milestones.
• Provide counsel and communications support to executives and subject matter experts.
• Build and maintain strong relationships with trade media, industry publications, and external partners.
• Develop media strategies, pitches, press releases, briefing materials, key messages, and talking points.
• Identify opportunities to position company leaders and experts as trusted voices through interviews, bylines, speaking opportunities, and thought leadership.
• Monitor media coverage, industry trends, and reputational issues to inform communications strategies.
• Support issues management and crisis communications efforts as needed.
• Write and edit high-quality content for external audiences, including: Press releases, Website content, Executive communications, Articles and thought leadership pieces.
• Transform technical, business, and industry information into clear, engaging stories.
• Collaborate with marketing, customer experience, and technical teams to develop content that demonstrates expertise and impact.
• Strengthen and protect the organization's external reputation through consistent messaging and storytelling.
• Ensure communications align with strategic plan, business objectives, and industry trends.
• Support campaigns and initiatives that increase awareness, engagement, and stakeholder trust.
• Track performance metrics and use insights to improve communications effectiveness.

Skills

Storytelling

Media relations

Writing/editing

Project management

Crisis communications

Education

Bachelor's degree in communications, public relations, journalism, marketing, or related field

Job description

TYLin

is a globally recognized, full-service infrastructure consulting firm committed to providing innovative, cost-effective, constructible designs for the global infrastructure market. With over 3,000 employees throughout the Americas, Asia, and Europe, the firm provides support on projects of varying size and complexity. Together, we enhance conventional designs with smarter, more resilient systems. We provide people with better mobility. We steward precious resources by finding more sustainable solutions.

Job Summary

The External Communications Lead is responsible for developing and executing strategic communications programs that strengthen the organization's reputation, elevate its brand, and support business objectives. This role serves as a trusted communications advisor to leaders and internal stakeholders, translating complex business priorities, projects, and initiatives into compelling external narratives that engage clients, industry audiences, media, and the broader public.

The ideal candidate is a strategic storyteller with strong media relations experience, excellent writing skills, and the ability to manage multiple priorities in a fast-paced, global environment. This individual will identify opportunities to showcase the organization's expertise, thought leadership, people, and impact across a variety of external channels.

Location: This role is open nationwide across the U.S. Candidates must live within 50 miles of one of our established office locations in the event hybrid work is necessary.

Responsibilities & Qualifications

Key Responsibilities

Strategic Communications

• Develop and execute external communications strategies aligned with organizational priorities, business goals, and brand positioning.


• Partner with senior leaders and business teams to identify storytelling opportunities that enhance reputation and market visibility.


• Create communications plans for major announcements, initiatives, campaigns, projects, and milestones.


• Provide counsel and communications support to executives and subject matter experts.

Media Relations and Public Relations

• Build and maintain strong relationships with trade media, industry publications, and external partners.


• Develop media strategies, pitches, press releases, briefing materials, key messages, and talking points.


• Identify opportunities to position company leaders and experts as trusted voices through interviews, bylines, speaking opportunities, and thought leadership.


• Monitor media coverage, industry trends, and reputational issues to inform communications strategies.


• Support issues management and crisis communications efforts as needed.

Content Development and Storytelling

• Write and edit high-quality content for external audiences, including:
  
  
  
  • Press releases
  
  
  • Website content
  
  
  • Executive communications
  
  
  • Articles and thought leadership pieces
  
  
  
  


• Transform technical, business, and industry information into clear, engaging stories.


• Collaborate with marketing, customer experience, and technical teams to develop content that demonstrates expertise and impact.

Brand and Reputation Management

• Help strengthen and protect the organization's external reputation through consistent messaging and storytelling.


• Ensure communications align with strategic plan, business objectives, and industry trends.


• Support campaigns and initiatives that increase awareness, engagement, and stakeholder trust.

Digital and Social Communications

• Support external communications channels, including corporate websites and digital campaigns.


• Partner with marketing teams to align content strategies and maximize audience engagement.


• Track performance metrics and use insights to improve communications effectiveness.

Collaboration and Project Management

• Manage multiple communications projects from strategy through execution, ensuring quality, accuracy, and timely delivery.


• Collaborate with global teams and cross-functional stakeholders.


• Coordinate with agencies, vendors, and external partners when needed.

Qualifications

• Bachelor's degree in communications, public relations, journalism, marketing, or related field.


• 7+ years of experience in corporate communications, public relations, media relations, or related roles.


• Proven experience developing and executing external communications strategies.


• Strong writing, editing, and storytelling skills with the ability to communicate complex topics clearly.


• Experience working with senior executives and providing communications counsel.


• Demonstrated success securing media coverage and building external relationships.


• Ability to manage multiple projects, priorities, and deadlines in a dynamic environment.


• Strong judgment, attention to detail, and ability to handle sensitive information with discretion.

Preferred Qualifications

• Experience in engineering, infrastructure, professional services, technology, or