External Brand Marketing Manager

City Fitness; Philadelphia (Philadelphia County); Hybrid; USD 65,000 - 70,000; Full time

Benefits offered by this job

Competitive pay

Health benefits

Complimentary membership

Culture that celebrates hustle and heart

Professional development opportunities

Job summary

City Fitness is seeking an External Brand Marketing Manager to spearhead brand campaigns, enhance visibility, and lead innovative marketing strategies. The ideal candidate thrives in a mission-driven environment and has a strong background in brand and digital marketing, focusing on data-driven actions to maximize brand engagement in the fitness industry.

Qualifications

• 5+ years of experience in brand marketing or digital marketing.
• Demonstrated success in driving brand growth and leads through campaigns.
• Strong knowledge of paid media channels.

Responsibilities

• Lead development and execution of marketing strategies for brand visibility.
• Manage and oversee internal marketing initiatives and team members.
• Work with cross-functional teams to ensure brand consistency.

Skills

Brand Awareness

Data-Driven Marketing

Communication

Project Management

Analytical Skills

Education

Bachelor's Degree in Marketing

Tools

Google Ads

Meta

TikTok

Marketing Analytics Tools

Job description

1 week ago Be among the first 25 applicants

Are you a strategic thinker with a passion for brand building, campaign execution, and data-driven performance? Do you thrive at the intersection of creativity and analytics? City Fitness is looking for a bold and innovative External Brand Marketing Manager to lead our external brand campaigns, boost visibility, and bring our story to life across every touchpoint.

As the External Brand Marketing Manager, you'll lead the development and execution of marketing strategies that drive brand awareness, generate qualified leads, and expand our presence across paid and organic channels. You'll work closely with cross-functional teams and agency partners to bring our brand to life—ensuring every touchpoint reflects our mission to transform lives through fitness.

If you're someone who thrives in a fast-paced, mission-driven environment—and can balance big-picture thinking with data-driven action—we want to meet you.

Description:

Are you a strategic thinker with a passion for brand building, campaign execution, and data-driven performance? Do you thrive at the intersection of creativity and analytics? City Fitness is looking for a bold and innovative External Brand Marketing Manager to lead our external brand campaigns, boost visibility, and bring our story to life across every touchpoint.

As the External Brand Marketing Manager, you'll lead the development and execution of marketing strategies that drive brand awareness, generate qualified leads, and expand our presence across paid and organic channels. You'll work closely with cross-functional teams and agency partners to bring our brand to life—ensuring every touchpoint reflects our mission to transform lives through fitness.

If you're someone who thrives in a fast-paced, mission-driven environment—and can balance big-picture thinking with data-driven action—we want to meet you.

Why City?Fitness

City?Fitness isn't just a gym—it's a movement built on Purpose, Path, and Prosperity. Join a company that invests in community, lives Philly pride, and empowers every employee to level up. Expect competitive pay, health benefits, complimentary membership, and a culture that celebrates hustle and heart.

Unleash your strategy, creativity, and leadership to shape the future of fitness in Philly.Requirements:

• 18 years or older
• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 5+ years of experience in brand marketing, digital marketing, or media strategy roles.
• Strong knowledge of paid media channels, ad platforms (Google Ads, Meta, TikTok, etc.), and marketing analytics tools.
• Demonstrated success in driving brand growth and lead generation through integrated campaigns.
• Excellent project management, communication, and analytical skills.
• Experience in a fast-paced, data-driven environment; fitness, health & wellness, or consumer service industry is a plus.

Supervisory Responsibility

This position serves as the first line of management, overseeing a team of direct reports while also playing a critical leadership role in managing the execution of internal marketing initiatives across the organization. This includes providing day-to-day direction, feedback, and professional development to direct reports, on-site team members, and project-based contractors. In addition to team management, the role provides strategic guidance and creative oversight to cross-functional partners in Operations, Sales, Studio, and Member Services, ensuring alignment and consistency in all member-facing communications.

This position is expected to serve the Company and its clients in good faith, act to protect its best interests, and not to disclose or mistreat confidential information.

Position Type/Expected Hours of Work

This is a full-time position which requires a combination of onsite and remote work, with a minimum of 40 scheduled hours per workweek. While the expected days and hours of work are Monday through Friday, 9am to 6pm, this schedule is largely dictated by the demands of the department and at times may lack consistency from week to week. Occasional evening or weekend work may be required for promotional events, member features, or marketing campaigns. Flextime is applied accordingly and as deemed necessary.

Travel

This position requires a moderate amount of travel, including regular visits to City Fitness club locations. Travel will be necessary to support campaign & promotion execution, assist with training or communication rollouts, and attend on-site events as needed.

Work Authorization/Security Clearance

This position requires additional screening as a condition of hire

Compensation details: 65000-70000 Yearly Salary

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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