Principal Integration Architect

Acxiom; Conway (AR); On-site; USD 90,000 - 120,000; Full time

Job summary

Acxiom is seeking an Expert Integration Architect in Conway, Arkansas, responsible for end-to-end solution design and technical implementation for clients. This role involves pre-sales support, architecture, and the setup of advanced tagging solutions.

The ideal candidate will have over 5 years of relevant experience, excellent project management skills, and a strong ability to work collaboratively within a fast-paced environment. A Bachelor's degree is required.

Qualifications

• Minimum of 5+ years in digital marketing or IT roles.
• Experience in managing e-commerce or digital marketing tech solutions.
• Ability to work in a client-facing environment.

Responsibilities

• Lead design and implementation of solutions for clients.
• Translate client requirements into technical specifications.
• Provide client consulting for changes and process improvements.

Skills

Digital marketing experience

Project management

Database marketing

Client-facing skills

Ad-Server technologies

Analytics solutions

Leadership

Consultative approach

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Tealium

Job description

Overview

The Expert Integration Architect is responsible for leading end-to-end solution design and technical implementation of Acxiom solutions for data & identity clients.

The role also supports new business opportunities including pre‑sales support, architecture and design support, and set up of advanced tag & consent management solutions while developing a common language framework for sharing data across different online and offline ecosystems.

The ideal candidate possesses strong project management skills, the ability to coordinate multiple resources and tasks while supporting overall goals, initiatives and objectives of the solution and the client.

Successful applicants have in‑depth knowledge of systems and are ready to get hands dirty to facilitate the work, and can effectively influence, collaborate and quickly adapt to change within a fast‑paced organization and global team.

THIS POSITION IS NOT ELIGIBLE FOR ANY TYPE OF SPONSORSHIP

What You Will Do

• Lead design and implementation of data & identity solutions for clients across online and offline ecosystems.
• Understand client requirements & translate them into Data, Identity and Media Tagging specifications.
• Lead all technical communication with the client and provide technical oversight across all phases of implementation.
• Provide client consulting for proposed changes, process improvements, issues or research of client data inquiries.
• Lead discussion regarding web networking, specifically DNS and CNAMEs.
• Coordinate technical aspects of changes, issues and research in a self‑directed manner.
• Lead website auditing considering data layer for creating the tag management solution design.
• Design quality assurance procedures for ongoing monitoring and operations of identity/tag‑management solutions.
• Ensure a seamless transition from requirements through design, development, testing, and publishing of tags for data & identity solutions.
• Lead data integration activities for 3rd‑party Ad tech solutions (DMP, DSP, Ad Server, Fraud & Verification, OFA, Tag & Consent Management) as well as 1st‑party data sources & systems (websites, cross‑device Identity, digital key ring, CRM, demand‑gen dashboard, analytics, etc.).
• Diagnose and help troubleshoot (debug, test and QA) any data discrepancy or performance issues in collaboration with Platform owners.

Qualifications

Basic Qualifications

• Minimum of 5+ years digital marketing experience and/or IT roles managing e‑commerce or digital marketing technology solutions.
• Minimum of 5+ years with database marketing, direct marketing or interactive marketing environments.
• Minimum of 5+ years of solution architect roles.
• Minimum of 5+ years working in an external client‑facing environment.
• Dynamic, self‑motivated, with an eagerness to learn about new technologies and a passion for digital and CRM marketing.
• Understanding of overall marketing mix and how digital customer journeys fit into that mix.
• Strong leadership and presentation skills.
• Proven track record building rapport, developing influence within, and delivering results from external vendors.
• Expertise in Ad‑Server technologies (e.g., Google Campaign Manager, FlashTalking, etc.), Tag Management solutions (e.g., Tealium, etc.) and Analytics solutions like Adobe Analytics, Google Analytics, etc.
• Bachelor’s degree.
• Proven track record of working with Online IT and CRM IT.
• Positive, proactive and able to exercise sound judgment.
• High degree of motivation, flexibility, and creativity.
• Previous vendor/agency management experience.
• Ability to influence others and execute in a collaborative and customer‑centric manner.

What Will Set You Apart

• Consultative approach to web analytics/digital marketing tagging implementation, making recommendations to the client to deliver increased value of web analytics/digital marketing initiative.
• Expertise with multiple analytic platforms (Adobe Analytics and Google).
• Experience with deployment and implementation via Tag Management systems (Tealium, etc.).
• Experience with Adserver integrations.
• Mobile and Mobile/platform apps – iOS, Android, Blackberry and emerging web technologies.
• Data Management – DMPs, Attribution, Segmentation.

Supervisory Responsibilities

This position does not have direct reports but may mentor less experienced associates in the role.

Location

Primary Location: Homebased – Conway, Arkansas

Equal Opportunity

Acxiom is an equal opportunity employer, including disability and protected veteran status (EEO/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.