Experiential Programs Manager: Audience Growth

SFMOMA; San Francisco (CA); On-site; USD 100,000 - 122,000; Full time

Benefits offered by this job

PTO

Medical

Dental

Vision

Flexible Spending Accounts

Pet Insurance

Life and AD&D Coverage

Disability Insurance

Mental Health Benefits

Discount Programs

Pre-Tax Commuter Benefits

403(b) Retirement Savings Plan

SFMOMA Membership

Job summary

SFMOMA is hiring a Program Manager, Audience Development & Engagement, to lead and evolve public-facing experiential programming that introduces SFMOMA to new audiences while growing engagement among existing visitors.

The role focuses on partnerships, formats, and moments that broaden relevance, deepen museum connections, and drive measurable audience growth across the visitor lifecycle.

Qualifications

• Experience in experiential marketing or public-facing live events.
• Experience with audience research methods (surveys, focus groups, or data analysis).
• Strong project management with multiple activations in fast-paced settings.
• Ability to handle high-visibility public matters with discretion.
• Highly organized and proactive with workflow management.
• Excellent verbal and written communication; collaborative.
• Proficient in standard office suites and presenting compelling reports.

Responsibilities

• Own end-to-end strategy, development, and execution of public-facing experiential programming.
• Lead audience surveying and research to segment visitors and guide design.
• Lead influencer and creator activations with Social Media Team to maximize reach.
• Design member experiences and coordinate with Membership and Communications teams.
• Support tourism-related experiences and participate in conventions.
• Collaborate across Marketing, Communications, Visitor Experience, and Operations.
• Implement measurement systems and prepare impact reports across the visitor lifecycle.
• Maintain positive cross-functional relationships across the organization.

Skills

Experiential marketing

Audience research

Project management

Independence

Organization

Communication

Computer skills

Job description

SFMOMA is hiring a Program Manager, Audience Development & Engagement, to lead and evolve public-facing experiential programming that introduces SFMOMA to new audiences while growing engagement among existing visitors.

The role focuses on partnerships, formats, and moments that broaden relevance, deepen museum connections, and drive measurable audience growth across the visitor lifecycle.