Experiential Marketing Strategist

Cessna Aircraft Company; Fort Worth (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

9/80 work schedule

PTO

Vacation time

Paid holidays

Parental leave

Tuition reimbursement

Health insurance

Relocation assistance

Job summary

Bell in Fort Worth, TX is seeking an Experiential Marketing & Events Specialist to lead the Brand Experience across trade shows and events. You will collaborate with marketing, sales, and service teams to deliver integrated, high-impact programs that engage customers worldwide.

This hands-on role requires mid-level project management, budget oversight, and creative brand input for booths and engagements, with travel to domestic and international events.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Advertising, Communications or related field
• 2+ years of event planning or customer experience management experience
• Willingness to travel at least 30%, domestic and international

Responsibilities

• Execute global brand experiences for Bell’s Commercial Sales through trade shows, conferences and events
• Collaborate on budgeting, forecasting, and invoicing for brand experiences
• Define and refine customer engagements to deliver integrated, seamless brand programs globally
• Oversee planning and on-site execution of attendees, catering, space, A/V and logistics

Skills

Event planning

Project management

Team collaboration

Entrepreneurial spirit

Strong communication

Education

Bachelor’s degree

Tools

Salesforce

Microsoft Office

Monday.com

Job description

Job Description - Experiential Marketing Strategist (345134)

Experiential Marketing Strategist (

Job Number:

345134 )

We’re more than aviation experts, we’re pioneers. We challenge what’s possible. From breaking the sound barrier to advanced tiltrotor systems. Today, Bell is shaping the future of aviation through specialized engineering. And we want you.

Experiential Marketing & Events Specialist

The Experiential Marketing & Events Specialist is responsible for the strategy and execution of the Bell Brand Experience as it relates to trade shows, special events, conferences, protocol, and meeting planning, as well as other key engagements.

By assisting in the development process to track, oversee and optimize all customer and brand interactions, the Brand Experience & Events Specialist fosters customer loyalty through high-quality interactions, improving experiences and increasing customer satisfaction.

The role is operational in nature to ensure the Bell Brand Experience evolves to world class levels through the development and implementation of new processes, standards, and initiatives.

As a hands‑on role, this position requires the skills of a mid‑level project manager, along with the vision of an event and experience campaign strategist.

This position is onsite at Bell’s headquarters in Fort Worth, Texas.

What You’ll Be Doing as an Experiential Marketing & Events Specialist:

• Execute global brand experiences on behalf of Bell’s Commercial Sales business, to include trade shows, conferences, M&O events, specialty events, protocol meetings, and event tracking.
• Collaborate on financial management efforts for brand experiences around the globe, including but not limited to forecasting, budget tracking, billing and invoice submissions.
• Partner with the marketing, sales, communications, and service departments (among others) to continually understand, define and then refine customer engagements and promotional opportunities, developing and delivering fully integrated, seamless brand experience programs globally to best position products and meet overall business objectives.
• Brainstorm new and exciting ways to delight customers, employees, and other stakeholders, thinking creatively to offer solutions that provide a superior brand experience and create customer loyalty through event marketing solutions.
• Proactively review standards for a superior brand experience for all customer visits, events, conferences, and tradeshows to exceed expectations across all brand experience channels.
• Analyze brand touch points and contact channels to gather, track and trend customer feedback to implement standards for engagement improvements.
• Evaluate and report performance against business goals and objectives, measuring and reporting accomplishment of the initiatives.
• Support the annual trade show and events calendar, overseeing detailed project plans to manage all aspects of trade shows and events, ensuring key stakeholders are aware.
• Provide guidance on design and brand input for trade show booths and other engagements.
• Assist with the planning and organizing of attendees, catering, hotel space, room size, A/V, transportation, logistics and distribution of materials, etc.
• Support the planning and execution of on‑site client visits and events, including developing ideas and working with internal stakeholders.
• Manage day‑to‑day operational aspects of brand experience projects and initiatives, identifying needed resources and individual responsibilities.

Skills You Bring to This Role:

• Bachelor’s degree required. Preferred degree in Marketing, Business Management, Advertising, Communications or other relevant fields.
• At least 2 years of experience in one or more of the following areas: event planning (to include trade shows and conferences), customer experience management and coordination of customer visits.
• Proficient in software such as Salesforce, Microsoft Office, and Monday.com. is preferred.
• Ability to travel at least 30%, both domestic and international as required.
• Certified Trade Show Marketer (CTSM) preferred.
• Demonstrated success with project management and team collaboration for multiple events occurring simultaneously.
• Communicates clearly and concisely, both orally and in writing, at all levels of the organization
• Fosters a strong entrepreneurial spirit and thrives in a fast‑paced and deadline‑driven environment while managing multiple priorities with limited resources.
• Team player with the desire, passion, and motivation to provide superior brand experience.
• Able to handle high volume of tasks and deliverables.
• NOTE: Bell/Textron - Relocation is available for this role

What we offer you in return:

• You’ll be off every other Friday with our 9/80 work schedule
• 80 hours of Personal Time Off (PTO)
• 120 hours Vacation time
• 12-13 paid holidays per year
• 6 weeks parental leave
• Competitive salary
• On‑site clinic, pharmacy, physical therapy, and licensed counselor
• Access to more than 11 Employee Resource Groups
• And so much more
• NOTE: Bell/Textron - Relocation is available for this role

It’s time to make your mark on the future of aviation. Join us on this mission, and let’s make history together.

We are on a journey to amplify innovation, cultivate purpose and bridge experiences by fostering a culture that is driven by unique perspectives, voices and values.

Skills You Bring to This Role:

• Bachelor’s degree required. Preferred degree in Marketing, Business Management, Advertising, Communications or other relevant fields.
• At least 2 years of experience in one or more of the following areas: event planning (to include trade shows and conferences), customer experience management and coordination of customer visits.
• Proficient in software such as Salesforce, Microsoft Office, and Monday.com. is preferred.
• Ability to travel at least 30%, both domestic and international as required.
• Certified Trade Show Marketer (CTSM) preferred.
• Demonstrated success with project management and team collaboration for multiple events occurring simultaneously.
• Communicates clearly and concisely, both orally and in writing, at all levels of the organization
• Fosters a strong entrepreneurial spirit and thrives in a fast‑paced and deadline‑driven environment while managing multiple priorities with limited resources.
• Team player with the desire, passion, and motivation to provide superior brand experience.
• Able to handle high volume of tasks and deliverables.
• NOTE: Bell/Textron - Relocation is available for this role

What we offer you in return:

• You’ll be off every other Friday with our 9/80 work schedule
• 80 hours of Personal Time Off (PTO)
• 120 hours Vacation time
• 12-13 paid holidays per year
• 6 weeks parental leave
• Tuition reimbursement
• Competitive salary
• Comprehensive health insurance
• On‑site clinic, pharmacy, physical therapy, and licensed counselor
• Access to more than 11 Employee Resource Groups
• And so much more
• NOTE: Bell/Textron - Relocation is available for this role

It’s time to make your mark on the future of aviation. Join us on this mission, and let’s make history together.

We are on a journey to amplify innovation, cultivate purpose and bridge experiences by fostering a culture that is driven by unique perspectives, voices and values.

EEO Statement

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law.

This position requires use of information which is subject to the International Traffic in Arms Regulations (ITAR) and/or the Export Administration Regulations (EAR). The ITAR/EAR defines a U.S. person as a U.S. Citizen, U.S. Permanent Resident (i.e. 'Green Card Holder'), Political Asylee, or Refugee. Non-U.S. persons selected must meet eligibility requirements for access to export‑restricted information.