Experiential Marketing Manager

Triple-S Management Corp.; Guaynabo, Northern (PR, KY); Hybrid; USD 65,000 - 85,000; Full time

Job summary

Triple-S Management Corp. is seeking a senior events and experiential marketing lead to centralize strategic planning, coordination and execution of brand activations across Medicare Advantage initiatives.

You will develop the annual events calendar, establish brand standards, and manage supplier relations to ensure ROI and compliance. The role requires 5–7 years in insurance/health industries, strong stakeholder collaboration, and budget oversight.

Qualifications

• Bachelor's degree in Marketing or Business Administration.
• 5–7 years of related experience in the insurance/health industry preferred.

Responsibilities

• Act as the main point of contact for stakeholders and cross-functional teams for brand activations.
• Lead strategic development of an annual events calendar and experiential marketing strategy.
• Develop brand standards, messaging frameworks, and visual guidelines for events; ensure PandP compliance.
• Manage project estimates, invoicing, and budget tracking for financial efficiency.
• Coordinate supplier contracting and confirmations; align internal resources as needed.
• Monitor events on the ground; provide recommendations to improve effectiveness and ROI.
• Report KPIs to key business areas and assist with special corporate initiatives.

Skills

Stakeholder management

Brand activations

Experiential marketing

Budget tracking

Education

Bachelor's Degree in Marketing or Business Administration

Job description

Responsible for centralizing the strategic planning, coordination, and execution of all organizational events and experiential marketing initiatives across all lines of business, with a focus particularly in Medicare Advantage. This role ensures consistent brand positioning, operational excellence, and measurable ROI across an annual portfolio of events.

ESSENTIAL FUNCTIONS

• Act as the main point of contact for key stakeholders and cross-functional teams ensuring seamless communication and execution of brand activations.
• Lead the strategic development of an annual events calendar and experiential marketing strategy aligned with organizational growth goals.
• Work with Brand Manager to establish brand standards, messaging frameworks, and visual guidelines for all events. Develop and ensure compliance with company Event PandP.
• Manage project estimates, invoicing, and budget tracking to ensure financial efficiency and budget compliance.
• Responsible for coordinating supplier contracting, follow-up calls, promotional agency, and external supplier confirmations for events. In addition, coordinate internal resources support from departments as needed.
• Participates actively in events to monitor field details and ensure compliance and effectiveness. Provides with recommendations as needed and requested.
• Ensures effective monitoring of KPIs and reports out to key business areas.
• Assist in special projects and or initiatives of the corporation, as needed.
• Other tasks assigned by management and that are essential to achieve department and company success.

EDUCATION

• Bachelor's Degree in Marketing or Business Administration

EXPERIENCE

Bachelor’s degree in Marketing or Business Administration, preferable, with five (5) to seven (7) years of related experience in the insurance and health industry.