Experiential Marketing Lead - Store Activations

Nintendo; Redmond (WA); Hybrid; USD 121,000 - 218,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Job summary

Nintendo of America in Redmond, WA is seeking a Senior Experiential Marketing Leader to direct planning, creation, and execution of experiential programs for Nintendo Stores. You will drive consumer engagement, manage cross-functional collaboration, and lead on-site production and campaigns around product launches and holidays.

The role is hybrid in Redmond, WA with a base pay range and comprehensive benefits. Visa sponsorship is not available.

Qualifications

• Six or more years of experience in consumer marketing, experiential event marketing, or related experience in strategic planning and execution of consumer marketing campaigns.
• Proven record of developing and executing successful, fully-integrated large scale events with significant market and consumer impact.
• Strong understanding of promotional and experiential strategies and tactics to ensure feasibility of core ideas and to troubleshoot during execution.
• Bachelor’s degree or equivalent combination of education and experience.

Responsibilities

• Lead experiential marketing programs to drive consumer purchase intent and engagement.
• Collaborate in strategic planning and development of proposals for experiential marketing programs.
• Coordinate with internal teams to align marketing priorities and messaging for store activations.
• Oversee briefing, creative development, and execution plans that promote Nintendo hardware, software, and stores.
• Present final opportunities to senior management for approvals based on ROI and impact.
• Manage onsite event production and gather learnings for future programs.
• Develop store activation plans for product launches, IP moments, and holidays.
• Coordinate store marketing materials including signage and AV content.

Job description

Nintendo of America in Redmond, WA is seeking a Senior Experiential Marketing Leader to direct planning, creation, and execution of experiential programs for Nintendo Stores. You will drive consumer engagement, manage cross-functional collaboration, and lead on-site production and campaigns around product launches and holidays.

The role is hybrid in Redmond, WA with a base pay range and comprehensive benefits. Visa sponsorship is not available.