Experiential Marketing Lead

WithCoverage; New York (NY); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Equity

Medical, dental, vision

Pre-tax accounts

401(k)

Flexible time off

In-office experience

Job summary

WithCoverage in New York City is seeking an exceptional marketer to build a new growth channel. You’ll craft executive experiences, from concept to speakers, topics, and promotion, with ownership of the full lifecycle.

The role welcomes candidates from events or other growth disciplines. You’ll work across marketing, sales, RevOps, and executives, shaping a program that turns attention into pipeline and measurable results.

Qualifications

• Strong creative instincts and storytelling ability.
• Commercially minded and growth-oriented.
• Able to take ambiguous ideas from zero to one.

Responsibilities

• Build the channel from zero and create repeatable executive experiences.
• Develop the programming, topics, speakers, and story for each experience.
• Drive audience acquisition across owned, partner, speaker, and sales channels.
• Turn attention into pipeline with Sales and RevOps alignment.
• Test, learn, and scale the strongest programs quickly.
• Stay hands-on while ensuring excellent execution.

Skills

Executive presence

Storytelling

Ambiguity tolerance

Pipeline focus

Data-driven

High ownership

Job description

About WithCoverage:

WithCoverage replaces the traditional insurance brokerage with AI-supercharged risk management designed for the modern economy.

We partner with hundreds of high-growth, category-defining companies, including GoPuff, Eight Sleep, Bombas, Chomps, and Blank Street Coffee. Our clients span iconic consumer brands, hospitality leaders, GCs, advanced manufacturers, and next-generation defense contractors. They operate in complex risk environments and need a partner that can move at their speed.

Instead of a fragmented, manual brokerage stack, we have built a new category: elite risk advisors operating on top of proprietary technology. Our in‑house Agency Management System gives our team and AI agents full visibility into policies, exposures, claims, billing, and commissions. This platform enables deep automation, better decisions, and a fundamentally higher standard of service.

WithCoverage was founded by JD Ross (co‑founder of Opendoor) and Max Brenner (Bain, Compound). We have raised over $43M from leading investors including Sequoia, 8VC, Khosla Ventures and Crystal Venture Partners.

Our ambition is not to build a better brokerage. It is to redefine how risk is managed across the economy.

Why Join Us

• Grow Faster – We're scaling quickly, giving you real opportunities to lead, shape strategy, and accelerate your career.


• Work That Matters – We protect the world's most innovative brands: consumer icons, hospitality leaders, next‑gen defense contractors, and US manufacturers.


• Redefine an Industry – Insurance is one of the largest, slowest‑moving markets. We rewrite the playbook with proprietary technology, automation, and AI.


• Financial Rewards – We hire the best and invest in you. Competitive comp, meaningful equity, and excellent benefits. We believe strongly in internal promotion and lay out a plan for everyone's career growth.

Location: In‑office, NYC HQ. This role works daily across Marketing, Sales, Revenue Ops, and client‑facing executives, so we've built it to be in‑person.

About The Role

We're looking for an exceptional marketer to build a new growth channel at WithCoverage.

The canvas is executive experiences: virtual conversations, workshops, virtual summits, intimate roundtables, new formats we haven't thought of yet. The goal isn't to produce more events. It's to create programming our audience genuinely wants access to, then turn that attention into relationships and pipeline.

You'll own the whole thing, from the original idea and story to speakers, audience strategy, promotion, execution, follow‑up and measurement.

You don't need to come from events. You might come from integrated marketing, growth, demand gen, brand, content, community or somewhere less obvious. What matters is that you're an unusually strong marketer who can take something from a blank page to something people care about.

What You'll Do

• Build the channel from zero. Create repeatable executive experiences that attract our ICP and generate pipeline.


• Develop the programming. Own the ideas, formats, topics, speakers, and story behind each experience.


• Get the right people in the room. Drive audience acquisition across owned, partner, speaker, and sales channels.


• Turn attention into pipeline. Partner closely with Sales and RevOps on follow‑up, attribution, and conversion.


• Test and scale. Learn quickly from what works, improve the model, and scale the strongest programs.


• Stay hands‑on. Own the strategy while making sure the execution is excellent.

Who You Are

• Exceptionally smart, driven, and resourceful.


• Strong creative instincts and storytelling ability.


• Comfortable taking ambiguous ideas from zero to one.


• Commercially minded and motivated by pipeline and growth.


• Strong communicator with the executive presence to work with senior leaders and speakers.


• High ownership, high velocity, and comfortable operating without a playbook.


• Analytical enough to learn from performance and iterate quickly.

For candidates based in the United States, the expected OTE pay range for this position at the start of employment is $140,000 – $170,000/year. Actual compensation will vary based on individual factors, including market location, relevant experience, and role scope. In addition to base salary, this role is eligible for variable compensation tied to performance or quota attainment, where applicable. WithCoverage’s Total Rewards package for full‑time employees also includes equity participation and comprehensive benefits. If you’re excited about the role but your compensation expectations are outside this range, we’d still love to hear from you; final offers reflect experience, scope, and leveling.

What We Offer:

• Competitive compensation that includes equity


• Comprehensive benefit plans for medical, dental, vision, life, and disability


• Pre‑tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)


• Human Interest: 401(k) provider


• Time Off: Flexible time off, sick leave, family and medical leave, and major national holidays


• A curated in‑office employee experience, designed to foster community, team connections, and innovation


• Collaborative, transparent, and fun culture