Experiential Marketing Associate - Events & Experiences

Coinbase, Inc.; Hartford (CT); Remote; USD 101,000 - 119,000; Full time

Job summary

Coinbase, Inc. seeks an Experiential Marketing Associate to own the full lifecycle of event execution, from concept to post-event reporting, across our experiential calendar.

You’ll coordinate with Marketing, Sales, Product, and Communications to deliver on-brand experiences that connect Coinbase with customers, partners, and the crypto community. You will manage venues and vendors, negotiate contracts, track budgets, and build project plans, while using AI thoughtfully to improve workflow,

Qualifications

• 2+ years of experience in event management or experiential marketing, with demonstrated ownership of end-to-end event logistics and execution.
• Proven ability to manage multiple events simultaneously, maintaining quality and meeting deadlines across overlapping timelines.
• Hands-on experience with vendor and venue management, including contract negotiation and budget tracking.
• Proficiency with event management platforms (e.g., Splash, Eventbrite, Cvent) and project management tools (e.g., Asana, Monday.com).
• Track record of compiling post-event reporting with measurable outcomes such as attendance targets, engagement rates, or attribution to leads and revenue.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsibilities

• Own end-to-end event execution across Coinbase's experiential marketing calendar, managing logistics including venue sourcing, vendor coordination, contract negotiation, budgets, and attendee management.
• Coordinate with internal stakeholders across Marketing, Sales, Product, and Communications to align event programming with business priorities and ensure seamless delivery.
• Build and maintain event project plans, timelines, and run-of-show documents, tracking all milestones from pre-event planning through post-event wrap-up.
• Support creative development for event experiences, collaborating with design and brand teams on invitations, signage, branded materials, and on-site activations.
• Track event budgets, manage vendor invoices, and reconcile expenses to ensure programs are delivered within approved spend.
• Measure event performance by compiling post-event reports with attendance data, engagement metrics, and attribution to pipeline or revenue goals.

Skills

Event management

Multi-event management

Vendor management

Budget tracking

Project management tools

Generative AI usage

Tools

Splash

Eventbrite

Cvent

Asana

Monday.com

Job description

Coinbase, Inc. seeks an Experiential Marketing Associate to own the full lifecycle of event execution, from concept to post-event reporting, across our experiential calendar.

You’ll coordinate with Marketing, Sales, Product, and Communications to deliver on-brand experiences that connect Coinbase with customers, partners, and the crypto community. You will manage venues and vendors, negotiate contracts, track budgets, and build project plans, while using AI thoughtfully to improve workflow,