Experiential Director, Luxury Auto Brand Activation

RiseMe; Detroit (MI); Hybrid; USD 75,000 - 180,000; Full time

Job summary

Hudson Rouge, a luxury-focused experiential marketing agency, seeks an Account Director to lead strategic client partnerships and experiential campaigns for a premier automotive client in Detroit. You will shape GTM strategies, oversee multi-disciplinary teams, and drive growth by expanding capabilities and partnerships.

Featuring a strong emphasis on executive communication, budget stewardship, and industry insights, this role requires leadership across Creative, Strategy, Media, PR, and

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Event Management.
• 8–12 years of progressive marketing experience with experiential focus.
• Experience with luxury or automotive accounts preferred.
• Ability to travel to event locations as needed.
• Leadership experience in an integrated agency environment.

Responsibilities

• Lead the overall experiential media and activation strategy for a luxury automotive client, aligning with senior client partnerships.
• Drive GTM experiential strategy and activation roadmap across campaigns and auto shows.
• Provide executive oversight across lifecycle of complex experiential programs and partnerships.
• Maintain high standards of craft, production value, and post-event ROI measurement.
• Present strategic recommendations and activation innovations to senior client leadership.

Skills

Strategic Leadership

Experiential Marketing

Executive Communication

Budget Management

Event Production

Luxury Brand

Cross-functional Leadership

Problem-Solving

Travel Flexibility

Education

Bachelor’s degree or equivalent in Marketing/Communications/Event Management

Job description

Hudson Rouge, a luxury-focused experiential marketing agency, seeks an Account Director to lead strategic client partnerships and experiential campaigns for a premier automotive client in Detroit. You will shape GTM strategies, oversee multi-disciplinary teams, and drive growth by expanding capabilities and partnerships.

Featuring a strong emphasis on executive communication, budget stewardship, and industry insights, this role requires leadership across Creative, Strategy, Media, PR, and