Experiential Brand Educator: Evening Events

Mktg; Omaha, Lincoln (NE, NE); On-site; USD 34,000 - 55,000; Part time

Job summary

MKTG Brand Educators are on-site ambassadors who educate consumers at events, helping to inform and influence brand decisions. You will embody the brand, engage with attendees, and deliver knowledge through interactive demonstrations and final short presentations when required.

Roles involve attending Thursday-Saturday shifts, 4pm–12am, with 2–4 hour events and a 21+ age requirement. Training on client brands is provided, with occasional assignments and continued online learning.

Qualifications

• Be outgoing, personable and courteous with consumers to build trust in the brand.
• Translate brand information to consumers in a relatable manner.
• Arrive to events ready to start on time and work until end of the event.

Responsibilities

• Follow all Covid-19 related Safety Standards.
• Actively engage and educate consumers at the point of experience, purchase and consumption.
• Humanize the brands and build trust of consumers through education.
• Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
• Regularly complete digital training for market brand and programs as directed.
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands.
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards.
• Distribute premiums to consumers.
• Follow Responsible Server Guidelines and report Guideline violations.
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up or accept delivery of promotional materials from Event Team
• Ensure proper care and return of company property (i.e. - uniforms, event materials)
• Complete post-event recap (ERF) in MKTG reporting website
• Take digital event photos and contribute to markets social media account
• Understand how Diageo brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures

Skills

Outgoing

Engaging

Reliable

Job description

MKTG Brand Educators are on-site ambassadors who educate consumers at events, helping to inform and influence brand decisions. You will embody the brand, engage with attendees, and deliver knowledge through interactive demonstrations and final short presentations when required.

Roles involve attending Thursday-Saturday shifts, 4pm–12am, with 2–4 hour events and a 21+ age requirement. Training on client brands is provided, with occasional assignments and continued online learning.