Experience Marketing Specialist

NexTech Solutions; Memphis (TN); On-site; USD 52,000 - 70,000; Full time

Job summary

NexTech Solutions in Memphis, TN is seeking an Experience Marketing Specialist to develop and execute experiential marketing campaigns and orchestrate engaging event experiences. The role focuses on aligning campaigns with business objectives, coordinating across Marketing, IT, Digital, and external partners, and delivering measurable results.

The position is onsite in Memphis with standard hours (Mon–Fri, 9:00 a.m.–5:00 p.m.) and occasional events requiring travel up to 10%.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least two years of experience in marketing, event management, or experiential marketing.
• Experience managing large-scale events and multi-channel campaigns.
• Strong project management skills in a matrixed organization.
• Excellent written and verbal communication abilities.
• Ability to develop presentations for diverse audiences.

Responsibilities

• Support development and execution of experience marketing strategies aligned with business objectives.
• Coordinate with Marketing, IT, Digital, Experiential, and others to deliver integrated campaigns.
• Manage planning and execution of events to create engaging attendee experiences.
• Provide marketing oversight across a portfolio of events and ensure on-time deliverables.
• Serve as the primary marketing contact for event staff and partners.
• Analyze event performance metrics and recommend improvements.
• Collaborate with stakeholders and senior leaders to align plans with brand objectives.

Skills

Experience in experiential marketing

Event management

Multi-channel campaigns

Stakeholder communication

Project management

Written and verbal communication

Presentation development

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft PowerPoint

Microsoft Excel

Marketing tools

Job description

Job Title: Experience Marketing Specialist

Location: Onsite in Memphis, Tennessee

Overview

The Experience Marketing Specialist will help develop and execute marketing campaigns and event experiences designed to strengthen audience engagement and brand loyalty. This role combines experiential marketing, event coordination, campaign management, stakeholder communication, and performance analysis.

The position requires onsite work Monday through Friday, generally from 9:00 a.m. to 5:00 p.m. The schedule may occasionally vary to support events but will remain within 40 hours per week. Approximately 10% travel may be required.

Key Responsibilities

• Support the development and execution of experience marketing strategies aligned with broader business objectives.
• Coordinate with Marketing, IT, Digital, Experiential, and other functions to deliver integrated marketing initiatives.
• Manage the planning, coordination, and execution of events to create consistent and engaging attendee experiences.
• Provide marketing oversight and event support across a portfolio of more than 25 events.
• Serve as the primary marketing contact for event staff, ensuring deliverables support event and brand objectives and are completed on schedule.
• Manage multi-channel event marketing campaigns and associated operational processes.
• Analyze event performance metrics and recommend improvements based on the results.
• Build and maintain relationships with internal stakeholders, sponsors, external partners, and event teams.
• Lead cross-functional discussions and help align priorities within a matrixed organization.
• Exercise independent judgment when addressing project needs, priorities, and challenges.
• Develop written and visual communications for different audiences.
• Create and deliver presentations, executive-level summaries, and detailed tactical updates as appropriate.
• Collaborate with peers and senior leaders to ensure event marketing plans support business and brand objectives.

Required Qualifications

• Bachelors degree in Marketing, Communications, Business, or a related field.
• At least two years of experience in marketing, event management, or experiential marketing.
• Demonstrated experience managing large-scale events and multi-channel marketing campaigns.
• Strong project management skills, including experience working in a matrixed organization.
• Excellent written and verbal communication skills.
• Experience developing presentations and adapting communications for different audiences and organizational levels.
• Proficiency with Microsoft PowerPoint and Excel.
• Familiarity with marketing tools.
• Ability to evaluate event performance metrics and translate findings into actionable recommendations.
• Ability to work onsite in Memphis and adjust working hours when needed for event support.
• Ability to travel approximately 10%.