Experience Design Vice President - CARD

JPMorganChase; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Comprehensive health care coverage

On-site health and wellness centers

Retirement savings plan

Backup childcare

Tuition reimbursement

Mental health support

Financial coaching

Job summary

Chase seeks a Vice President of Experience Design in Card Acquisition to shape end-to-end card shopping journeys. You will lead strategy at the intersection of UX, branding, marketing, and AI-enabled design, translating insights into high-quality, production-ready experiences that boost shopper confidence and application completion.

You will mentor designers, drive inclusive design across channels, and partner with cross-functional teams to deliver customer-centric solutions that align with

Qualifications

• 5+ years of experience in user experience design or similar roles.
• Demonstrated ability to create visual representations of user journeys (storyboards, wireframes, prototypes).
• Experience in inclusive design and accessibility guidelines.
• Ability to develop experiences meeting product proposals and drive customer-centric decisions.
• Advanced technical literacy with client-side tech, APIs, microservices, and tech stack impact on UX.
• Expert-level Figma mastery and design system governance.

Responsibilities

• Develop and execute design/research strategies for complex projects across product areas.
• Diagram service flows, wireframes, and prototype interactions for key touchpoints.
• Lead end-to-end design initiatives within a domain and mentor junior designers.
• Collaborate with cross-functional teams to integrate UX into product development.
• Analyze market trends and user research to inform design decisions.

Skills

UX design

Storyboarding

Inclusive design

Figma

APIs & microservices

Tools

Figma

Job description

Job Description

Shape the future of user experience with strategic design initiatives that blend business needs and user insights. Specifically, within the credit card space, you will define and elevate the end-to-end card shopping experience, crafting clear, human-centered journeys that reflect distinct shopper intents, needs, and product fit so customers can make confident, informed decisions. The role sits at the intersection of experience design, brand expression, modern marketing capabilities, and AI-enabled design—including agentic experiences. Success requires translating customer insights, business objectives, and risk/control constraints into cohesive, high-quality, production-ready experiences that improve shopper confidence and drive application completion while protecting trust.

Job Description

Shape the future of user experience with strategic design initiatives that blend business needs and user insights. Specifically, within the credit card space, you will define and elevate the end-to-end card shopping experience, crafting clear, human-centered journeys that reflect distinct shopper intents, needs, and product fit so customers can make confident, informed decisions. The role sits at the intersection of experience design, brand expression, modern marketing capabilities, and AI-enabled design—including agentic experiences. Success requires translating customer insights, business objectives, and risk/control constraints into cohesive, high-quality, production-ready experiences that improve shopper confidence and drive application completion while protecting trust. As a Vice President Experience Design in Card Acquisition Product Team, you will play a pivotal role in shaping the user experience across our products and services. Leveraging your deep knowledge of design and research practices to lead strategically important initiatives and develop innovative solutions that align with business requirements and user needs. As a subject matter expert, collaborate with cross-functional teams, guide, and mentor junior designers, and foster a culture of inclusivity and accessibility. Your expertise in experience strategy and inclusive design will ensure that our offerings are not only visually appealing but also accessible and user-friendly, enhancing the overall customer experience.

Job Responsibilities

• Develop and execute design/research strategies for complex projects and ensure alignment with business objectives and user needs across multiple product areas
• Diagram service flows and product features, design wireframes, and prototype interactions for key touchpoints as you lead end-to-end design initiatives within a specific domain.
• Drive the adoption of inclusive design practices and accessibility guidelines, mentor junior designers and foster a culture of diversity and inclusion
• Collaborate with cross-functional teams to integrate user experience design into the product development processes and ensure seamless and customer-centric solutions
• Analyze market trends, gather feedback from user research, and learn from data insights to inform design decisions and optimize user experiences across various platforms and channels
• Establish the end-to-end experience vision, interaction model, and quality bar; align teams on principles, standards, and decision-making to deliver coherent journeys across channels.
• Implement modern marketing UX/UI in a multi-brand context with strong sub-brand distinctions
• Model AI-driven product design workflows
• Present to executives with crisp narratives and strong visual storytelling: articulate the “why,” show options, recommend a path, and clarify risks/mitigations.
• Serve as player‑coach leader in multi-pod execution

Required Qualifications, Capabilities, And Skills

• 5+ years of experience or equivalent expertise in user experience design or similar roles
• Demonstrated ability to create visual representations of user journeys, such as storyboarding, wireframes, and prototypes
• Demonstrated experience in inclusive design and accessibility guidelines, with the ability to incorporate diverse perspectives and abilities into design solutions
• Proven ability to develop experiences that meet or exceed the initial proposal of a product or experience, including the development of transformational innovation strategies and the creation of 'north star' representations to drive customer-centric decision-making
• Advanced technical literacy, including an advanced understanding of client-side technologies, APIs, microservices, and the components of the technology stack, as well as their impact on user experience
• Expert-level Figma mastery, including design system governance, evolution and preparation of clean designs for AI-assisted builds.

Preferred Qualifications, Capabilities, And Skills

• Design leadership or managerial experience
• Practical experience using AI tools in design to accelerate exploration, synthesize research insights, improve handoff artifacts, and generate design-to-code outputs while maintaining quality, accessibility, and compliance standards.

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm's data sharing principles of security, customer control and convenience, and privacy.