Executive Social Media Lead — Thought Leadership (Hybrid)

Marsh; Urbandale (IA); Hybrid; USD 90,000 - 135,000; Full time

Job summary

Marsh is seeking a Senior Social Media Specialist to join the Social Media Center of Excellence. Based in a Marsh US office, this hybrid role leads the firm’s most strategic social media portfolios, shaping executive presence and brand amplification with global impact.

You will work with senior leaders across Executive Communications, Marketing, Brand, Corporate Affairs and Talent Acquisition to turn business priorities into compelling thought leadership and platform-native storytelling that

Qualifications

• 5-7 years of experience developing and delivering social media strategies within a global B2B or professional services organization.
• Proven experience leading executive social media and thought leadership programs, including working directly with senior executives.
• Excellent writing and editing skills, with the ability to translate complex business topics into compelling content and reflect the distinct voices of senior leaders.
• Excellent stakeholder management skills, with the ability to influence, build trust and align priorities across a complex, matrixed organization.
• Strong editorial judgment, strategic thinking and analytical capabilities, including the ability to turn performance insights into actionable recommendations.

Responsibilities

• Lead Marsh’s executive social media program in close partnership with Executive Communications, Marketing, and key stakeholders to build executive presence, visibility, influence, and thought leadership across the firm.
• Develop and execute tailored social media strategies for Marsh business CEOs and select Executive Committee members through a white-glove service model.
• Translate business priorities and individual leadership perspectives into compelling thought leadership and platform-native storytelling.
• Build editorial calendars, content plans, and activation strategies that deepen executive engagement with clients, colleagues, media, and prospective talent.
• Develop scalable frameworks, playbooks, and best practices that enable social media leaders across businesses and regions to activate their executives effectively.
• Lead the firm’s employer brand social media strategy in partnership with Talent Acquisition and the Employer Brand marketing leader. Build content strategies that showcase our culture, colleagues, and careers.
• Lead social media strategy and activation for the firm’s highest-profile enterprise initiatives, partnerships, and events, including the World Economic Forum Annual Meeting, Marsh Rising Professionals Forum, and Perspectives to Thrive symposium, among others. Develop integrated activation plans that connect enterprise priorities, executive participation, and audience interests before, during, and after each program.

Skills

Executive social media

Content writing

Stakeholder management

Analytical thinking

Strategic storytelling

Job description

Marsh is seeking a Senior Social Media Specialist to join the Social Media Center of Excellence. Based in a Marsh US office, this hybrid role leads the firm’s most strategic social media portfolios, shaping executive presence and brand amplification with global impact.

You will work with senior leaders across Executive Communications, Marketing, Brand, Corporate Affairs and Talent Acquisition to turn business priorities into compelling thought leadership and platform-native storytelling that