Executive - Scholarship Marketing

Taylor's University Sdn Bhd; Lakeside (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading educational institution in Lakeside is seeking an Executive to enhance their business analytics capability. Key responsibilities include managing scholarship applications, conducting data analysis, and coordinating with various departments to ensure effective decision-making. Applicants should have a Bachelor's degree, experience in data management, and proficiency in Microsoft Excel. This role focuses on improving customer experience and supporting scholarship plans.

Qualifications

• Bachelor's degree required.
• Experience in data analysis and management.
• Intermediate skills in Excel.

Responsibilities

• Generate relevant reports from strategic planning.
• Support in developing scholarship plans.
• Coordinate promotional materials for engagement.

Skills

Data analysis

Project management

Customer service

Microsoft 365 Suite

Salesforce

Excel (Pivot/Advanced Functions)

Education

Bachelor's Degree

Tools

Microsoft Excel

Salesforce

Job description

Taylor’s College & University is embarking on a transformational journey towards becoming a more data-driven decision-making organisation. We are looking for people with data analysis experience to strengthen our business analytics capability as well as drive accurate and effective decision-making. Comprehensive student and financial information will allow targeted initiatives that enhance student experience. This Executive will be involved in a people-oriented and process-oriented role and will:

• Conduct thorough analysis and generate relevant and timely reports from strategic planning.
• Continually assess and optimise data management and reporting processes.
• Manage and maintain the accuracy and integrity of student information and financial data.
• Ensure great customer experience from online to offline.
• Analyse competitor landscape and assist in proposals creation to streamline scholarship offerings.
• Able to operationalise ideas.

Key Results Area / Responsibilities

• Support in developing and operationalising scholarship plans, including determining eligibility, selection criteria and application processes.
• Take ownership of processing scholarship applications, ensuring completeness, accuracy, and timely execution, and conduct scholarship interviews where required.
• Coordinate promotional materials (brochures, flyers, digital ads, website, etc.), alongside the Sales and Marketing Department to engage, attract and inform potential students, parents and internal stakeholders in a timely manner.
• Organise nurturing events, communication and engagement activities for scholars to act as ambassadors for Taylor’s University and Taylor’s College from programme starting to becoming scholar alumni.
• Assist in analysing scholarship schemes and impact to total business and ensure scholarship plans are aligned with business objectives.
• Handle enquiries on all scholarship applications, manage and compile applications to ensure completeness of documents and information required.
• Coordinate and manage feedback from other stakeholders within Taylor’s University and College to include Academics, Admissions, Marketing, Student Affairs, Registry Office, etc.
• Meet all deadlines for delivering relevant analysis and reports without compromising quality, accuracy and data integrity.
• Manage face-to-face scholarship enquiries and calls as part of our focus on improving customer experience.
• Monitor and manage student progression information for compliance with scholarship criteria.
• Stay abreast of competition news/trends.
• Possess strong problem-solving skills and is customer oriented especially when it comes to managing queries/complaints.
• Have a pleasant personality, able to speak eloquently and write well.
• Any other responsibilities that may be assigned to you from time to time.

Job Specifications

Minimum Academic / Professional Qualification

• Bachelor's Degree
• Able to operate Microsoft 365 Suite (OneDrive, Excel, Word, Powerpoint, etc.)
• Able to develop, maintain and govern scholarship-related standard operating procedure.
• Able to perform administrative tasks such as scheduling appointments, interviews and conducting shortlisting processes.
• Intermediate Excel user (Pivot/Advanced Functions).
• Knowledge in Salesforce.
• Experience with data analysis & data management.
• Basic knowledge of financial reporting (added advantage).
• Additional systems knowledge (added advantage).

Related Experience

• Project management and stakeholder management experience is an advantage.
• Strong knowledge and experience in Scholarship Management is an advantage.
• Excellent ability to plan, organise and schedule in an efficient, productive manner.
• Ability to quickly and proficiently understand and absorb new information.
• Strong attention to detail and time management.
• Strong work ethic – integrity, team spirit, open communication and good stakeholder management.
• Ability to persuade and influence others to pursue a course of action.
• Excellent proficiency in English and Mandarin (optional) is an added advantage.
• Strong strategic thinking and analytical ability to develop and generate relevant reports.
• Customer centric – able to provide solutions and improve processes to improve customer experience.
• CRM knowledge or willingness to learn in creating visual dashboards.
• Ability to think and communicate logically.
• A go-getter, able to work independently, work collaboratively across departments and fulfil requirements within dedicated timelines.

Competencies (Behavioural)

• Honesty/upholds integrity – Builds trust and maintains confidence.
• Ability to make use of data to communicate with key stakeholders for their decision making.
• Ability to remain calm under pressure.
• Open to constructive feedback and new ideas.
• Leverage peers, supervisors and cross-functional team to establish a collaborative working relationship.
• Great people and communication skills.
• Willing to work overtime/on weekends during peak periods (if necessary).
• Roles are generally fluid and there are requirements to perform tasks outside of job scope; candidates should be comfortable working in different performative capacities.