Executive Office, Global Marketing, Paid Media, Analyst, New York New York · · Analyst

Goldman Sachs Bank AG; New York (NY); On-site; USD 85,000 - 110,000; Full time

Job summary

Goldman Sachs is seeking an Analyst for its paid media organization to drive commercial growth through strategic paid media campaigns. The role involves collaboration across various marketing teams, managing budgets, and ensuring compliance with regulatory guidelines. Ideal candidates will have 1-2 years of media planning experience and a strong interest in financial services.

Benefits

Healthcare & Medical Insurance

Competitive vacation policies

Financial Wellness & Retirement support

On-site fitness centers

Child Care & Family Care services

Qualifications

• 1-2 years of agency-side media planning and activation experience.
• Knowledge of media fundamentals.
• Interest in financial services category.

Responsibilities

• Support in the development and execution of comprehensive paid media strategies.
• Assist with optimizing, implementing, and analyzing campaign activations.
• Build stakeholder ready presentations that articulate strategy and insights.

Skills

Communication

Collaboration

Project Management

Detail Orientation

Education

Bachelor’s Degree (BA/BS)

Job description

Executive Office

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of COE teams including Brand Marketing, Marketing Strategy & Transformation, Content, Design, Media, and Marketing Tech and Effectiveness, as well as marketing teams for each of our revenue businesses. Together, this function collaborates to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the firm and the businesses we serve.

About the Role

Reporting to the Firmwide Head of Paid Media, the Analyst will play a key role within the paid media organization, helping to drive commercial growth of the business via expertise in the paid media function. They will partner with COE leads and other marketing colleagues across lines of business to help develop and execute strategic paid media campaigns from awareness through to acquisition. This role will be primarily focused on B2B lines of business (Asset & Wealth Management and Global Banking & Markets) and will be global in nature with activations across North America, EMEA, and APAC.

Responsibilities

• Support in the development and execution of comprehensive paid media strategies across various platforms and channels in partnership with agency partners
• Assist with optimizing, implementing, and analyzing campaign activations
• Stay abreast of industry trends, emerging technologies and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance
• Manage invoicing, budget tracking and maintenance of media schedules with our agency partners
• Build stakeholder ready presentations that clearly articulate the strategy, insights and next steps for our campaigns
• Risk Management: Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Partnership and collaboration: Develop and maintain strong relationships across Executive Office and various line of business marketing colleagues

Qualifications

• 1-2 years of agency-side media planning and activation experience
• Knowledge of media fundamentals
• Excellent communication and collaboration skills, with the ability to effectively liaise with cross-functional teams and external partners
• Detail oriented with strong project management skills and the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a dynamic environment while maintaining extremely high standards
• Interest in financial services category
• Bachelor’s Degree (BA/BS)

Salary Range
The expected base salary for this New York, New York, United States-based position is $85000-$110000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .

Healthcare & Medical Insurance

We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.

We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.

Financial Wellness & Retirement

We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.

Health Services

We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.

Fitness

To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).

Child Care & Family Care

We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.

Benefits at Goldman Sachs

Read more about the full suite of class-leading benefits our firm has to offer.