Executive Expo Producer

FREEMAN; Royal Oak (MI); Hybrid; USD 120,000 - 155,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Salary range $120,000–$155,000 and up

Annual bonus up to 15%

Job summary

The Freeman Company, a leading expo and experiential marketer, seeks an Expo Executive Producer to own the end-to-end expo hall experience for large-scale programs. You will align client objectives with exhibitor and attendee experiences, coordinating Production, Creative, Technical, Exhibitor Services, and Operations to deliver an enterprise-level solution.

Ideal candidates bring 10+ years in event production or expo management, executive presence, and strong financial acumen, with a track

Qualifications

• 10+ years of experience in event production, expo management, or experiential programs.
• Bachelor’s degree preferred; High School Diploma or Equivalent with relevant work experience required.
• Leadership experience in agency or production environments across multiple business units or partners.
• Proven ability to align internal teams and drive cross-functional collaboration and accountability.
• Strong financial acumen with experience managing multi-million-dollar budgets and assessing scope/budget feasibility.

Responsibilities

• Own the end-to-end vision, strategy, and execution of the expo hall experience across large-scale programs.
• Translate client objectives into a cohesive exhibitor and attendee experience, integrating needs of client, sponsors and stakeholders.
• Serve as central integration point aligning Production, Creative, Technical, Exhibitor Services, and Operations teams.
• Establish and drive KPIs related to exhibitor satisfaction, performance and service delivery.
• Lead complex, multi-workstream production environments across expo operations, content, and logistics.
• Oversee the full event lifecycle from concept through execution and post-event reconciliation.
• Lead financial reconciliation and performance reporting.
• Coordinate with Technical Directors and Line Producers to ensure integrated execution.
• Set performance expectations, drive accountability, and mentor future leaders.

Skills

Executive presence

Strong decision-making

Financial acumen

Cross-functional leadership

Education

Bachelor’s degree preferred

High School Diploma or Equivalent with relevant work experience

Job description

About Us

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

Summary

The Expo Executive Producer is a senior production leadership role responsible for defining, integrating, and executing the full expo experience within large, complex event programs. This role owns the strategic direction and operational delivery of the expo environment, ensuring that exhibitor experience, production, operations, client objectives, and cross-functional execution are aligned into one cohesive, high-impact model.

This position is distinct from roles centered primarily on vendor management or supplier coordination. The Expo Executive Producer must bring hands‑on experience leading production inside enterprise-scale or matrixed organizations, with the ability to drive alignment across internal teams, business units, external partners, and client stakeholders while maintaining executive-level accountability for the overall expo outcome.

This position will support our Growth team and is eligible for a hybrid work schedule, generally requiring work in the office and/or at show site 2-3 days a week. Preferred locations for this role include the following; however, qualified candidates outside of these markets will also be considered.

• Philadelphia, PA


• Fort Wayne, IN


• Las Vegas, NV


• Royal Oak, MI


• Grand Prairie, TX


• New York, NY


• Chicago, IL


• Los Angeles, CA


• San Francisco, CA


• Denver, CO


• St. Paul, MN

Essential Duties & Responsibilities

• Own the end-to-end vision, strategy, and execution of the expo hall experience across large-scale programs


• Translate client business objectives into a cohesive exhibitor and attendee experience, integrating the needs of both the client, sponsors and other critical stakeholders


• Serve as the central integration point aligning all cross-functional and partner teams—Production, Creative, Technical, Exhibitor Services, and Operations to deliver a cohesive, enterprise-level solution


• Establish and drive KPIs related to exhibitor satisfaction, operational performance, financial performance and service delivery


• Lead complex, multi-workstream production environments across expo operations, content, and logistics


• Oversee the full event lifecycle from concept through execution and post-event reconciliation


• Lead financial reconciliation and performance reporting


• Coordinate with Technical Directors, Line Producers, and other leaders to ensure integrated execution


• Set performance expectations, drive accountability, and mentor future leaders

Education & Experience

• 10+ years of experience in event production, expo management, or experiential programms


• Bachelor’s degree preferred, High School Diploma or Equivalent with relevant work experience required


• Background in agency, communications company or production company leadership


• Proven success leading large-scale, complex production environments within enterprise or matrixed organizational settings, including experience working across multiple business units, agency partners, or integrated delivery models


• Demonstrated experience integrating multiple internal teams


• Strong financial acumen with experience managing multi-million-dollar budgets, including demonstrated ability to assess scope and budget feasibility early in the production process, recognizing risk before commitments are made and guiding stakeholders toward viable solutions


• Experience leveraging KPIs and performance metrics


• Executive presence and strong decision-making capability


• Ability to build trust and alignment across diverse stakeholders—clients, account leaders, creative teams, and production partners—bringing a unifying rather than directive leadership approach


• Strong analytical approach


• Exceptional communication skills and high emotional intelligence


• Ability to lead through complexity

Travel Requirements

Travel 25% to 50%

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance


• Tuition Reimbursement


• Paid Parental Leave


• Life, Accident and Disability


• Retirement with Company Match


• Paid Time Off


• Salary range of $120,000- $155,000 based upon experience


• Eligible for an annual bonus of up to 15% of the base salary

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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#TFCSparks