Executive & Employee Social Media Leader — LinkedIn Strategy

JPMorganChase; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

JPMorganChase is seeking an Executive Director to oversee our Executive and Employee Social Media program, with LinkedIn as the primary platform. You will set strategy, governance, and drive advocacy and thought leadership while coaching senior leaders and running day-to-day operations with a team.

As part of the Global Social Media team at JPMorganChase, you will lead employee engagement, oversee the LinkedIn Sales Navigator program, educate internally, manage ambassador and advocacy programs,

Qualifications

• 10+ years of relevant experience in social strategy and executive communications.
• Ability to advise and influence senior leaders and manage high-sensitivity reputational topics.
• Deep expertise in LinkedIn and its capabilities, including Sales Navigator.
• Proven experience building, scaling, and measuring advocacy/ambassador programs—ideally in a regulated environment.
• Strong governance and risk management practices with cross‑functional partnership.

Responsibilities

• Own the social media strategy for executive and employee programs on LinkedIn.
• Build governance models: procedures, playbooks, approval workflows, content standards.
• Shape executive presence, narrative, and forward-facing thought leadership calendars.
• Oversee the LinkedIn Sales Navigator program and measurement.
• Own the Ambassador program end-to-end (design, onboarding, content pipeline, reporting).
• Collaborate with Marketing to run the employee advocacy program and content distribution.
• Provide executive coaching on profiles, posting strategy, engagement, and messaging.
• Create, edit, and publish content while scaling through the team and partners.
• Establish a measurement framework with dashboards and insights for continuous improvement.
• Train employees on the firm's social media policy and ensure compliance; coordinate risk controls.

Skills

Executive leadership

Social strategy

Employee advocacy

Stakeholder management

Tools

LinkedIn Sales Navigator

Hearsay

Sprinklr

Job description

JPMorganChase is seeking an Executive Director to oversee our Executive and Employee Social Media program, with LinkedIn as the primary platform. You will set strategy, governance, and drive advocacy and thought leadership while coaching senior leaders and running day-to-day operations with a team.

As part of the Global Social Media team at JPMorganChase, you will lead employee engagement, oversee the LinkedIn Sales Navigator program, educate internally, manage ambassador and advocacy programs,