Executive Director, User Acquisition Strategy

JPMorganChase; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health care

Retirement plan

Tuition reimbursement

Mental health support

Job summary

JPMorgan Chase seeks an Authorized User Acquisition Strategy Lead to build and scale a standalone growth engine across Sapphire, Freedom, and Slate portfolios. You will define audiences, offers, and channels, while pairing with analytics and risk teams to ensure measurable ROI and accountable execution.

You will lead cross-functional planning, shape messaging, and drive end-to-end experiences that expand authorized user adoption and deepen cardmember relationships across the portfolio.

Qualifications

• 10+ years in credit card marketing, growth strategy, or card economics.

Responsibilities

• Develop and execute acquisition strategies for Authorized Users across portfolios.
• Lead annual planning, forecasting, and ROI analysis.
• Define audience targeting, offers, and channel strategies with governance.
• Partner with portfolio leaders to shape upper-funnel media strategy.
• Establish KPI definitions, dashboards, and executive reporting.
• Drive cross-functional operating model across product, marketing, risk, servicing, analytics, and finance.

Skills

Executive leadership

Acquisition channels

Digital & mobile UX

Cross-functional governance

Risk management

KPI dashboards

Programmatic media

Direct mail

Analytics collaboration

Team leadership

Experimentation

Job description

Job Description

Chase Card Services is seeking a visionary, commercially driven executive to drive the Authorized User (AU) business as a standalone growth engine across the Sapphire, Freedom, and Slate portfolios. Today's cardmembers increasingly manage spending across families, partners, and trusted individuals. The next generation of AU experiences will be powered by a dynamic lineup of card choices, real-time spend controls, personalized benefits and rewards, and enhanced servicing experiences that make every Authorized User feel valued as part of the cardmember relationship.

Build a standalone growth engine that helps customers confidently share and manage spending with trusted people - powered by modern controls, personalized value, and exceptional servicing. You'll shape the strategy from sizing the opportunity through execution, partnering across teams to drive sustainable growth and deeper engagement.

As a Authorized User Acquisition Strategy Lead in Card Acquisition and Growth, you lead the strategy that accelerates new Authorized User acquisition across card portfolios. You'll define audiences, offers, channels, and end-to-end experiences, and you’ll influence positioning and messaging that resonates with customers. You'll also set a disciplined operating model and performance cadence to ensure measurable results and accountable execution.

Job responsibilities

• Develop and execute strategies to acquire new Authorized Users, including investment decisions, offer planning, and channel activation
• Identify underpenetrated customer segments and translate insights into scalable acquisition plays within risk parameters
• Lead annual planning, forecasting, and scenario analysis to inform ROI trade-offs and maximize portfolio returns
• Define targeting, pricing, and channel strategies; prioritize the roadmap; and scale proven approaches with strong governance
• Partner with portfolio leaders to shape upper-funnel media strategy, including programmatic, social, and sponsored content
• Establish clear KPI definitions and performance routines, including dashboards, reviews, and executive-level reporting
• Drive a cross-functional operating model across product, marketing, risk, servicing, analytics, and finance to ensure disciplined delivery

Required Qualifications, Capabilities, And Skills

• 10 years of experience in credit card marketing, growth strategy, or card economics
• Expertise in acquisition channels and tactics, including paid digital, owned channels, affiliate partnerships, and direct mail
• Experience building or optimizing digital and mobile-first customer experiences
• Proven ability to lead cross-functional decisions with senior stakeholders in a matrixed environment
• Demonstrated commitment to risk management, controls, and operating procedures
• Strong operating discipline, including governance, documentation, KPI frameworks, dashboards, and executive readouts

Preferred Qualifications, Capabilities, And Skills

• Experience owning acquisition strategy for a large consumer portfolio with clear financial outcomes
• Experience with test-and-learn experimentation, measurement, and optimization across channels
• Ability to develop customer messaging and positioning that improves conversion and engagement
• Experience partnering with analytics teams to diagnose performance drivers and identify growth opportunities
• People leadership experience, including leading through influence across multiple teams

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.

Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.

We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.