Executive Director, Targeting, Optimization, & Measurement Analytical Suite

Genentech; San Francisco (CA); On-site; USD 237,000 - 440,000; Full time

Job summary

Genentech is seeking an Executive Director of Targeting, Optimization, & Measurement within Insights & Analytics. This role leads scalable analytics across the commercial lifecycle, driving growth through NBA engines, segmentation, and MMM.

You will guide analytical product investments, embed AI into analytics, and ensure governance and executive-ready insights. The position is based in South San Francisco with domestic relocation benefits; remote work is not considered.

Qualifications

• Pharma Commercial Analytics/Data Science: 14+ years in pharmaceutical or healthcare analytics.
• Education: quantitative/analytical discipline, advanced degree preferred.
• Hands-on analytical product expertise in building and measuring commercial analytics at scale.
• Domain expertise in modern data/AI ecosystems and related platforms.
• Governance, product management standards, and operating models for enterprise data products.
• Experience leading enterprise data/analytic product portfolios and roadmaps.
• Executive communication translating complex models into business insights.

Responsibilities

• Define and drive the strategic analytics roadmap for targeting, optimization, and measurement across the commercial lifecycle.
• Lead design and deployment of NBA engines, segmentation, MMM, targeting, field sizing, and omnichannel effectiveness.
• Direct long-term analytical product investments balancing cross-portfolio trade-offs to drive growth.
• Oversee development of advanced analytics methods and embed AI into analytics.
• Scale analytics solutions for omnichannel engagement, resource optimization, and campaign measurement.
• Establish KPIs and measurement frameworks for analytics and outcomes.

Skills

Pharma Analytics/Data Science

Education

Bachelor’s degree in quantitative/analytical field

Advanced degree (Master’s/Ph.D.) preferred

Tools

Databricks

Dataiku

Snowflake

Collibra

Ataccama

Immuta

Reltio

Power BI

GenAI/AI-ML technologies

Job description

The Position

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Position Overview

As a strategic commercial analytics leader, the Executive Director of Targeting, Optimization, & Measurement in Insights & Analytics drives the vision, design, and execution of scalable advanced analytics capabilities across the organization—such as Next Best Action, Customer Orchestration, resource optimization, and measurement. By translating pharma commercial strategy into actionable analytical execution, this role ensures our analytical assets directly drive business growth. Partnering across Commercial, Medical, and Access, you will leverage deep pharmaceutical expertise and operational excellence to elevate how the organization targets customers, deploys resources, and measures commercial impact at scale. This position is an analytical product leadership role, not an IT or engineering role. Only candidates with deep pharmaceutical commercial, medical, and/or access analytics experience will be considered.

This position reports to the Vice President of Insights & Analytics within Data, Digital, & Analytics (DDA).

Responsibilities

Commercial Data Science Strategy & Leadership

• Analytics Strategy: Define and drive the strategic analytics roadmap for scalable targeting, optimization, and measurement analytical solutions across the entire commercial lifecycle (launch, growth, and mature brands).

• High-Impact Capabilities: Lead the design and deployment of commercial analytics solutions, such as Next Best Action (NBA) engines, dynamic HCP/patient segmentation, marketing mix modeling (MMM), targeting, field sizing, and omnichannel campaign effectiveness.

• Analytical Product Leadership: Direct long-term analytical product investments and balance cross-portfolio trade-offs to ensure analytical tools directly drive commercial growth and brand performance.

Analytics Execution & Operational Excellence

• In-House Model & Capability Building: Direct the development and deployment of advanced analytical methodologies, partnering across the organization to ensure capabilities are tailored directly to business requirements and commercial workflows. Maximize the embedment of AI capabilities into analytics.

• Scalable Business Deployment: Design and scale analytics solutions that support omnichannel engagement, customer segmentation, resource optimization, campaign measurement, field effectiveness, medical engagement, and access strategy.

• Rigorous Project Delivery: Apply strong project management and operational frameworks to manage a complex portfolio of solutions, ensuring on-time, high-impact delivery across multiple priorities.

• Measurement: Build measurement frameworks for analytics and AI solutions, including success metrics, test-and-learn design, adoption tracking, performance monitoring, and outcome measurement to quantify business, scientific, operational, and patient impact.

• Change Management & Enablement: Drive organization-wide adoption, training, and operational integration of the product operating model so teams actively embed capabilities into their strategic planning and execution.

• Impact Measurement: Establish robust KPIs to measure campaign performance, field force effectiveness, and the quantitative net business impact of deployed analytics.

People & Team Leadership

• Team Development: Build, direct, and retain a high-performing team with deep expertise in pharma analytics, product development, and commercial execution.

• Commercial Integration: Foster an agile team culture focused on applied analytics and commercial impact.

Required Qualifications & Experience

• Pharma Commercial Analytics/Data Science: Minimum 14+ years of progressive leadership experience in pharmaceutical or national healthcare payer commercial, medical and/or access analytics, marketing science, or data science. Deep domain knowledge of the commercial pharmaceutical analytics lifecycle is required.

• Education: Bachelor’s degree in a quantitative, scientific, or analytical discipline (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics, Economics, Engineering, or Life Sciences). Advanced degree (Master’s or Ph.D.) preferred.

• Hands-On Analytical Product Expertise: Proven track record in building, operationalizing, and measuring commercial analytics capabilities at scale in healthcare.

• Domain Expertise: Experience with modern data and AI ecosystems, including platforms such as Databricks, Dataiku, Snowflake, Collibra, Ataccama, Immuta, Reltio, Power BI, and GenAI/AI-ML technologies.

• Governance: Strong understanding of product management standards, governance, funding models, operating models, adoption, and value realization for enterprise data products.

• Project Management & Operational Excellence: Proven experience leading enterprise data and analytical product portfolios, setting roadmaps, prioritizing investments, and translating strategy into measurable outcomes.

• Executive Communication: Outstanding ability to translate complex methodologies and quantitative models into clear, actionable business insights for executive leadership.

Location

• This role is based in South San Francisco and domestic relocation benefits are available. Remote work option will not be considered.

The expected salary range for this position based on the primary location of CA is $236,900 - $439,900 USD Annual. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

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Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

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