Executive Director of Enrollment Experience & Engagement

Dickinson College, PA; Carlisle (Cumberland County); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Comprehensive medical insurance

Life insurance

Parental leave

Retirement contribution

Job summary

Dickinson College in Carlisle, PA, seeks an Executive Director of Enrollment Experience & Engagement to enhance the student journey from inquiry to matriculation. This leadership role will oversee all communications and engagement initiatives, collaborating with various departments to support enrollment goals.

The ideal candidate will possess a bachelor's degree and more than 8 years of relevant experience, focusing on innovative strategies for prospective student engagement and program optimization.

Qualifications

• Demonstrated experience in enrollment management and student engagement.
• Ability to lead teams and manage multiple projects.
• Strong analytical skills with experience in data-driven decision making.

Responsibilities

• Lead strategic design and optimization of the prospective student experience.
• Develop and execute engagement strategies for enrollment growth.
• Supervise communications and visit/engagement staff.

Skills

Strategic leadership

Communication planning

Data analysis

Collaboration

Project management

Education

Bachelor's degree

Job description

Executive Director of Enrollment Experience & EngagementSkip to main content# CareersExecutive Director of Enrollment Experience & Engagement page is loaded## Executive Director of Enrollment Experience & EngagementApplylocations: Waidner Admissions House: Carlisle, Pennsylvaniatime type: Full timeposted on: Posted 2 Days Agojob requisition id: JR100395**Posting Details**Dickinson College is a premier four-year residential liberal arts institution chartered in 1783 and widely recognized as a leader in global and sustainability education. Dickinson College is located in Carlisle, named a “most livable city” by Forbes and is minutes from the state capital of Harrisburg. The campus is connected to a vibrant downtown that offers eclectic dining, shopping and entertainment options. Within a two-hour drive are Philadelphia, Baltimore and Washington, D.C.; New York City is three hours away.Dickinson College offers full-time employees a broad range of benefits, including a comprehensive medical insurance plan, life insurance, flexible spending accounts, generous time off, parental leave, homebuyer assistance, and tuition benefits for eligible employees and dependent children under the age of 24. Upon eligibility, the College contributes 8% of an employee’s base salary to a retirement account with an additional .5% matching contribution; all money paid by the college into the employee’s retirement plan is immediately and fully vested in the employee.Below you will find the details for the position, including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the "Apply" for this job link button above.**Position Department**Enrollment Management**Job Summary/Basic Function**## Position SummaryThe Executive Director of Enrollment Experience & Engagement provides strategic leadership for the design, coordination, and continuous improvement of the student experience from inquiry to matriculation. Reporting to the Vice President for Enrollment, this position leads a comprehensive engagement strategy that integrates communications, outreach, daily student visitor experience, programming (virtual, on-campus, and off-campus), and other initiatives to support institutional enrollment goals and strengthen the college’s brand with students and families.This role serves as the enrollment division’s chief student experience officer and as the architect of the student journey, ensuring that communications, programming, and engagement strategies are aligned, data-informed, audience-centered, and designed to increase conversion throughout the recruitment and enrollment funnel. This position is the creative heart and lead innovator when it comes to enrollment communication and engagement strategy. The Executive Director partners closely with recruitment leadership, enrollment operations, institutional marketing and communications, and data/systems teams to create cohesive, personalized, and measurable engagement strategies that reflect the institution’s mission and value proposition.The Executive Director supervises communications and visit/engagement staff and fosters a culture of innovation, collaboration, responsiveness, and continuous improvement. Serves as a strategic partner in the division, collaborating with recruitment, operations, data, and enterprise optimization leads. Collaborate with academic departments, student affairs, athletics, and other campus stakeholders to support prospective student engagement efforts.## Essential Functions* Lead the strategic design and ongoing optimization of the prospective student experience from first inquiry through matriculation. Develop and implement engagement strategies that support enrollment growth, student connection, and conversion across all stages of the recruitment funnel. Ensure alignment between communications, events, recruitment outreach, and institutional brand messaging. Collaborate with recruitment leadership to align engagement strategies with territory management, recruitment priorities, and yield goals. Manage relationships with external communication and marketing vendors as appropriate.* Oversee the development and execution of integrated multi-channel communication strategies for prospective students, parents, counselors, and other key audiences. Design and direct strategic communications planning across email, SMS, print, digital, and emerging communication platforms. Ensure communication plans are audience-specific, behavior-informed, and aligned with enrollment objectives. Partner with institutional Marketing & Communications teams to maintain alignment with institutional brand standards while advancing enrollment goals.* Provide strategic oversight for and leadership of all campus visit and engagement programs, including daily visits, group visits, virtual engagement, off-campus events, and large-scale recruitment and yield events. Ensure visit and event experiences reflect institutional priorities, support recruitment and yield objectives, and deliver high-quality prospective student experience. Develop innovative engagement opportunities designed to strengthen student connection and improve conversion outcomes.* Develop and execute, in collaboration with divisional and campus partnerships such as the coordinator of access and inclusion, targeted engagement strategies for key student populations, including but not limited to first-generation students, underrepresented students, athletes, international students, and high-interest students.* Utilize data, analytics, and engagement metrics to evaluate the effectiveness of communications, outreach strategies, engagement initiatives, and programming. Partner with enrollment data and systems staff to develop dashboards, assess engagement trends, and identify opportunities for optimization. Explore and implement emerging technologies, automation strategies, and AI-enhanced tools to improve personalization, operational efficiency, and student engagement. Foster a culture of experimentation, assessment, and continuous improvement.* Supervise and support staff responsible for communications, campus visit programs, and engagement initiatives. Establish clear goals, priorities, and performance expectations for team members. Support staff development, innovation, and professional growth. Ensure operational effectiveness and strong coordination across engagement functions.## Other Duties and Responsibilities* Occasional travel* Other duties as determined or assigned.## ## Supervisory Responsibilities* Supervises work of others, including planning, assigning, scheduling and reviewing work, ensuring quality standards. Is responsible for hiring, terminating, training and developing, reviewing performance and administering corrective action for staff. Plans organizational structure and position content.## ## Requirements* Bachelor's degree* Valid driver's license for the operation of a company-owned, rented or leased vehicle## ## Minimum Work Experience* More than 8 years## Independence of Action* Results are defined; incumbent sets own goals and determines how to accomplish results with few or no guidelines to follow, although precedents may exist; supervisor/manager provides broad guidance and overall direction.## Equipment Used* Standard office equipment## Physical Environment Demands* Office environment* No specific or unusual physical or environmental demands**EEO/Diversity Statement:**The College is committed to building a representative and diverse faculty, staff, and student body. We encourage applications from all qualified persons.### About UsDickinson College is a premier four-year residential liberal arts institution chartered in 1783 and widely recognized as a leader in global and sustainability education. Dickinson College is located in Carlisle, named a “most livable city” by Forbes and minutes from the state capital of Harrisburg. The campus is connected to a vibrant downtown that offers eclectic dining, shopping and entertainment options. Within a two-hour drive are Philadelphia, Baltimore and Washington, D.C.; New York City is three hours away. We invite you to take a virtual tour of our campus and explore our Careers at Dickinson College video.### Our BenefitsDickinson College offers full time employees a broad range of Benefits including a comprehensive medical insurance plan, life insurance, flexible spending accounts, generous time off, parental leave, homebuyer assistance, and tuition benefits for eligible employees and dependent children under the age of 24. Upon eligibility, the College contributes 8% of an employee’s base salary to a retirement account with an additional .5% matching contribution; all money paid by the college into the employee’s retirement plan is immediately and fully vested in the employee.### Dickinson's Commitment to InclusivityDickinson welcomes those who are seeking to be part of an intellectual and social community that values justice, free inquiry, diversity, and equal opportunity. It is a fundamental policy of the college to respect pluralism, civility and mutual understanding within its community. The college does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, gender identity or expression, sexual orientation or any other protected class.We encourage applications from all qualified persons. Individuals with disablities who require an accommodation to complete the employment process should contact Human Resource Services at [phone], [e-mail] or by visiting our offices Monday through Friday from 8:30 a.m. to 4:30 p.m. (ET).### Employment InformationYou must submit your application for each position for which you would like to be considered. All applications must be submitted electronically by 11:59 p.m. (ET) on the closing date indicated. If you have accepted any position at Dickinson College, there are key pieces of documentation that are needed to complete the hiring process. Be sure to review the list of acceptable Form I-9 documents, List of Acceptable Documents. We must physically verify the original of each document provided and we must obtain a copy of those required documents. Employees must complete the Form I-9 to document verification of their identity and employment authorization.Employment with Dickinson College is contingent upon satisfactory completion of a background check, which may include a criminal background check, reference checks, verification of work history, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dickinson College to ensure a safe learning and work environment for our students, staff, and faculty. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.### Annual SecurityFederal legislation requires institutions of higher education to inform prospective members of our community about its most recent crime/incident statistics, crime prevention and security programs and activities, policies concerning the reporting of crime, and related information in accordance with the Campus Security Act, commonly referred to as the Clery Act. You can obtain this information by contacting the Department of Public Safety, Dickinson College, 400 W. North St - Rear, Carlisle, PA 17013 or call (717)-245-1349.