Executive Director, Marketing - US Biomedicine - Remote *PC 1478 (California)

Miltenyi Biotec Inc; California (MO); Remote; USD 150,000 - 225,000; Full time

Job summary

A leading company in biomedicine is seeking a Marketing Director to spearhead the launch of their CAR T-cell therapy. This strategic role involves developing comprehensive marketing strategies, overseeing brand execution, and ensuring effective cross-functional collaboration, all within a dynamic healthcare environment.

Qualifications

• Minimum twelve (12) years of experience in pharmaceutical/healthcare marketing.
• At least eight (8) years of progressive leadership roles.
• Deep expertise in oncology, hematology, transplant, or cell therapy marketing preferred.

Responsibilities

• Develop and execute marketing strategy for CAR T-cell therapy.
• Oversee brand positioning and market penetration.
• Build and lead high-performing marketing team.

Skills

Oncology

Market Dynamics

Digital Marketing

Tactical Marketing

Customer Engagement

Education

Bachelor's (BA/BS) degree

Advanced degree (MBA, MPH, PharmD, PhD)

Job description

This role will be responsible for building and leading the marketing function to support the successful launch and long-term commercialization of the company's first CAR T-cell therapy. This individual will develop and execute the marketing strategy for this therapy, oversee brand positioning, drive market penetration, and establish a high-performing team. As a key member of the US Biomedicine leadership team, this position will contribute to the development and execution of commercial, operational, and launch plans, ensuring alignment with the company's overall strategic objectives.
This role will be both strategic and hands-on, requiring deep expertise in oncology, market dynamics, digital and tactical marketing, and customer engagement. The individual will build and develop the marketing organization, structure, and capabilities, ensuring seamless cross-functional collaboration with sales, market access, medical affairs, analytics, R&D, regulatory, finance, and other key functions. Beyond launch, this leader will be responsible for optimizing marketing strategies and driving brand performance to achieve continued growth and success.
This position will report to the Chief Officer, North America Biomedicine.
Brand Strategy & Execution

Develop and execute the marketing strategy to maximize market potential and ensure commercial success, aligning with broader corporate objectives.
Drive the strategic and operational creation of annual brand plans, including clear success metrics, budget requirements, and tactical execution.
Oversee digital and tactical marketing initiatives, including HCP and patient engagement strategies and scientific conference programs.
Define key performance indicators (KPIs) and utilize market insights to continuously refine and optimize marketing tactics for maximum impact.
Marketing Materials & Campaigns

Oversee the creation, development, and implementation of HCP promotional materials for use by the field sales team.
Ensure the development and execution of marketing materials and campaigns across all appropriate channels to effectively reach customers.
Develop and execute a digital media strategy to engage HCPs and patients/caregivers, enhancing education and awareness of CAR T-cell therapy.
Actively manage and lead advertising agencies, overseeing performance by establishing success metrics and conducting periodic formal assessments.
Ensure all marketing activities and communications are in full compliance with Medical, Legal, and Regulatory guidelines.
Foster strong collaboration and compliant communication between marketing and key cross-functional partners (Medical Affairs, Account Management, Regulatory Affairs, Operations, etc.).
Serve as a key member of the Commercial Leadership Team, providing strategic input into launch planning, commercialization, and operational strategy.
Partner closely with sales, market access, medical affairs, and R&D to ensure seamless execution of marketing plans and brand alignment.
Work closely with analytics and finance to ensure data-driven decision-making and financial accountability.
Leverage deep expertise in oncology healthcare, providers, key opinion leaders (KOLs), and market access stakeholders to inform the go-to-market strategy.
Develop customer engagement strategies to influence behavior change and drive brand adoption.
Communications & Training

Oversee the development of internal and external training programs, ensuring commercial and field teams are well-equipped with the knowledge and resources needed for effective engagement.
Partner with US leadership colleagues to create and refine training initiatives that enhance customer interactions and improve field execution.
Ensure all marketing activities adhere to company policies, regulatory requirements, and industry best practices.
Oversee the promotional review process, ensuring all materials meet compliance and regulatory standards.
Plan and manage the marketing budget effectively and efficiently, ensuring resources are allocated to high-impact initiatives.
Build and develop a high-performing marketing team, defining the structure, capabilities, and operating model.
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Bachelor's (BA/BS) degree required, advanced degree (MBA, MPH, PharmD, PhD) preferred; A minimum of twelve (12) years of experience in the pharmaceutical/healthcare industry, with at least eight (8) years of progressive leadership roles in pharmaceutical marketing; Deep expertise in oncology, hematology, transplant, or cell therapy marketing strongly preferred.
Experience leading and building high-performing teams, with strong people management and leadership skills.
Strong understanding of HCP engagement, patient education, payer marketing, and sales training strategies.
account management, market access, sales operations, sales training, insights/analytics, business development) is highly valued.
KOLs, key account leadership, Academic societies) are a strong plus.
Sharp analytical thinker who leverages data and insights to inform strategy, drive performance, and achieve business objectives.
Innovative problem solver who seeks out fresh perspectives and embraces creative approaches to overcoming challenges.
Exceptional communicator, adept at distilling complex information into clear, compelling narratives for a wide range of audiences, including senior leadership, the CEO, and the company owner.
Strong executive presence with the ability to influence and align stakeholders, serving as a trusted strategic partner within the organization.
Thrives in dynamic environments, demonstrating flexibility, resilience, and composure when facing shifting priorities, ambiguity, and unexpected challenges.
Deep expertise in pharmaceutical marketing regulations and compliance, including a thorough understanding of FDA guidelines, OIG requirements, and industry best practices.