Executive Director, Hospital Marketing

CSL Ltd. ADR; King of Prussia (PA); On-site; USD 200,000 - 260,000; Full time

Job summary

CSL Behring in the United States seeks an Executive Director of Marketing, Hospital Marketing, to lead US marketing for multiple hospital-based product portfolios and partner with Sales, Medical Affairs and Regulatory to accelerate market access.

This role will shape strategic direction, oversee annual and multi-year planning, and nurture a high-performance team of marketers across franchise portfolios, balancing growth with compliant execution to serve patients.

Qualifications

• Minimum of 15 years in health care sales/marketing with 8+ years US product management and launches.
• 7+ years of people management experience.
• Experience with buy & bill and inpatient hospital reimbursement and marketing/selling.

Responsibilities

• Set strategic direction for hospital portfolios and product launches, aligning stakeholders across medical affairs, sales, and regulatory.
• Lead franchise/brand planning, positioning, and growth strategies with senior leadership.
• Drive budgeting, forecasting and capability building for the hospital franchise.
• Foster an inclusive, high-performance culture and develop top marketing talent.

Skills

Brand management

Healthcare marketing

Team leadership

Strategic planning

Budgeting & forecasting

Education

Bachelor's degree in Marketing

MBA preferred

Tools

Veeva

Salesforce

Job description

This role will lead two of CSLs largest product for marketing in North America Commercial Operations (US Commercial). The incumbent will lead a diverse group of US marketers and be a member of the US Marketing Leadership Team (US MLT). This individual will lead a team of marketers focused on advancing the way we serve our healthcare professionals, patients and collaborate to ensure continued market access to our therapies. The Executive Director of Marketing, Hospital marketing will be responsible for a multi-billion-dollar business in collaboration with Sales, Corporate Accounts, Business Operations and Medical Affairs. This leader will be responsible for commercial planning and execution, life cycle management decisions and advancing coreand advanced marketing efforts to reach the patients we serve. This individual will also work with the teams of Global Commercial Development, Clinical Research and Regulatory Affairs to ensure North America is represented on all future decisions for the hospital franchise.

Main Responsibilities and Accountabilities :

• Establishes and gains approval for strategic direction and marketing activities associated with multiple product portfolios, including product and LCM launches, that span numerous hospital based therapeutic areas and ensures active inputs from key stakeholders in medical affairs, sales, commercial development, clinical research and development, regulatory affairs, etc. Applies innovative and competitive strategies to the development of business plans for in-line and launch brands. Accountable for proactive management of marketing activities to assure compliance with internal Company and external requirements.
• Leads the development and execution of the franchise and brand position, growth strategies and tactics for all products in franchise / therapeutic area. Gain management approval and organizational alignment by guiding development and presentation of one year annual planning and multi-year strategic planning.
• Effectively engages and leads the franchise / brand decisions in partnership with Healthcare System teams (HCS) to ensure channel strategies, pricing and overall access strategy is aligned to brand objectives and financial goals.
• Supports & engages all strategic and tactical management of the therapeutic area portfolio. Ensures the development of the annual business plan based on effective market definition, segmentation, clear definition of business opportunities and identification of appropriate business levers. Accountable for the successful implementation and measurement of commercial plans across multiple products in the hospital setting to maximize patient reach, revenue and market share. Ensures effective marketing representation on therapeutic area business (medical affairs, sales, commercial operations and marketing) teams.
• Leads with a strong orientation on budgeting, forecasting and new capability building for the hospital franchise. Accountable for strategic plan and manufacturing plan forecasting in partnership with HCS and finance, including gaining stakeholder input on projections. Ensures proper inventory management for each product.
• Develops and sustains an innovative, collaborative high performance culture for the business team. Leads an inclusive and growth based culture for performance with a focus on recruiting, developing and advance key talent within marketing.
• Accountable for recommendations on brand and portfolio life-cycle management and gaining alignment on these from multiple stakeholder groups, including senior leadership. Is a member of the Global Therapeutic Area Leadership Team working closely with global partners to identify new product opportunities, accelerate the process of bringing packaging, administration, new products and line extension concepts to the U.S. market. Inputs into early stage product development to define Target Product Profile and Target Labeling.
• Ensures US Commercial Operations input is provided in the development of Target Product Profiles, clinical research protocols and Target Labeling copy through appropriate channels – Therapeutic Area Leadership Teams, Global Project Review Committees, Global Launch Teams, etc. Represents regional priorities with therapeutic / franchise areas on Therapeutic Area Leadership Teams and ensures that the North American Commercial Operations position is reflected in all key projects.
• Builds effective working relationships with key external customers, including thought leaders and patient advocacy groups across the entire range of therapeutic areas assigned. Ensures effective agency relationships are managed and developed in support of key initiatives. Selects and refines groups of vendors used for therapeutic area programs and projects and ensures alignment with therapeutic area marketing teams.
• Has responsibility for oversight and effective management of all team members (i.e. direct and indirect reports) to include but not limited to the following:
  • Annual objective setting
  • Mid-year and end of year review
  • Coaching and mentoring as appropriate
  • Employee development
  • Recruitment, selection and development of talent
  • Managing, directing & measuring work on an ongoing basis. Provides timely constructive feedback to ensure quality of work meets or exceeds company standard
  • Liaises with Government Reporting, Legal and Compliance to ensure compliance of all marketing programs. Assures proper staff assignment and timely completion of appropriate training.

Position Qualifications and Experience Requirements :

• BS/BA, MBA preferred
• At least 15 years relevant health care (can include biologics, medical device or pharmaceuticals) sales/marketing or related experience including at least 8 years of US focused product management experience with launch of product or line extension and 7 or more years people management experience.
• Must have demonstrated experience in contributing business input to early stage development projects.
• Experience with buy & bill and in-patient hospital reimbursement and marketing / selling along with account management experience.
• Experience in multiple therapeutic marketing and / or commercialization preferred
• Understanding and prior experience of high cost biologic commercialization and reimbursement

About CSL Behring

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives. CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries. To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/ .

Our Benefits

For more information on CSL benefits visit How CSL Supports Your Well-being | CSL .

You Belong at CSL

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.

Equal Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement .