Executive Director — Branch Launch

Happy to Help Caregiving - Corporate; Cleveland (OH); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Paid time off

Vision insurance

Company car with paid gas

Cell phone stipend

Unlimited PTO

Job summary

Happy to Help Caregiving, launching its Cleveland – West Side market, seeks an Executive Director to drive growth, build a local referral network, and oversee operations in the field and from home during launch. The role requires residing in or relocating to the Cleveland area with frequent travel across the West Side.

You will recruit caregivers, manage scheduling, develop partnerships, and lead P&L performance while ensuring exceptional client satisfaction and regulatory compliance.

Qualifications

• 3+ years leading a team in home care, home health, senior living, healthcare services, or multi-unit/branch operations.
• Proven track record meeting sales/business development and operations targets.
• Valid driver’s license, reliable transportation, and ability to travel locally most days.
• Ability to participate in a rotating after-hours/on-call schedule.
• Strong written and verbal communication; comfort with spreadsheets, CRM, and scheduling/EVV platforms.

Responsibilities

• Build and execute a local marketing plan to position Happy to Help as the preferred in-home care provider.
• Develop and manage referral relationships (hospitals, home health, hospice, senior living, rehab, physicians, community orgs).
• Track pipeline and close rates; convert inquiries to starts; grow billable hours.
• Recruit, hire, and onboard caregivers and office staff; ensure all shifts are filled and care plans are followed.
• Oversee scheduling and on-call routing for client, caregiver, and partner needs; participate in a rotating on-call schedule.
• Use home-care scheduling/EVV and CRM tools to maintain accurate records and compliance.
• Conduct in-home assessments and intakes; set expectations; monitor satisfaction and care outcomes.
• Own branch P&L: forecast, manage budget, and drive to margin goals while maintaining quality.
• Ensure compliance with state non-medical home-care regulations, HIPAA, and company policies.
• Set the tone: hire for values, recognize performance, coach for growth, and maintain high morale and retention.

Skills

Team leadership

Sales leadership

Operations oversight

CRM experience

Tools

CRM systems

EVV tools

Job description

Happy to Help Caregiving provides compassionate, non-medical in-home care that helps clients remain safe, comfortable, and independent in the place they know best: home. We support families through companionship, personal care, respite care, and veteran-focused services, always with an emphasis on dignity, respect, and dependable support. Our goal is to provide care that feels personal, professional, and responsive to each client’s unique needs, preferences, and daily routines.

At Happy to Help, we believe great care starts with strong operations behind the scenes. Our administrative and office teams are the backbone of everything we do — coordinating schedules, supporting caregivers, maintaining compliance, and ensuring every client and family receives a seamless, reliable experience. We value team members who take pride in the details, communicate with clarity and professionalism, and understand that the work they do every day directly impacts the quality of care our clients receive at home.

Launch our Cleveland — West Side branch

Happy to Help Caregiving is hiring a full-time Executive Director to launch and grow our Cleveland — West Side market. This opening is focused on Cleveland’s West Side. Build the local referral network, recruit and develop the initial care team, establish dependable operations, and take responsibility for branch growth, service quality, and financial performance.

This role requires an active local presence throughout the West Side market. During launch, you will combine local visits with administrative work from home until a branch office is selected. Candidates must live in or relocate to the Cleveland market and be available for frequent travel throughout the West Side.

Why this role

• Autonomy with real ownership: Run the business day‑to‑day and share directly in the branch’s profits.
• Action over bureaucracy: Field time with clients, caregivers, and referral partners, not an 8‑5 desk job.
• Clear path to impact: Your work translates immediately to new clients served, hours delivered, and jobs created.

What you'll do
Business Growth & Partnerships

• Build and execute a local marketing plan to position Happy to Help as the preferred in‑home care provider.
• Develop and manage referral relationships (hospitals, home health, hospice, senior living, rehab, physicians, community orgs).
• Track pipeline and close rates; convert inquiries to starts; grow billable hours.

Operations, Staffing & Scheduling

• Recruit, hire, and onboard caregivers and office staff; ensure all shifts are filled and care plans are followed.
• Oversee scheduling and on‑call routing for client, caregiver, and partner needs; participate in a rotating on‑call schedule.
• Use home‑care scheduling/EVV and CRM tools to maintain accurate records and compliance.

Client Experience & Quality

• Conduct in‑home assessments and intakes; set expectations; monitor satisfaction and care outcomes.
• Resolve issues quickly and professionally; champion a culture of safety, dignity, and respect.
• Own branch P&L: forecast, manage budget, and drive to margin goals while maintaining quality.
• Ensure compliance with state non‑medical home‑care regulations, HIPAA, and company policies.
• Set the tone: hire for values, recognize performance, coach for growth, and maintain high morale and retention.

What success looks like (KPIs you’ll own)

• Monthly revenue & billable hours growth
• Gross margin and on‑time payroll accuracy
• Caregiver recruitment, retention, and time‑to‑fill
• Client satisfaction/NPS and incident rate
• Referral partner activation and ongoing productivity

You’ll thrive here if you

• Prefer building relationships in the field to sitting behind a desk.
• Are entrepreneurial, ambitious, and comfortable owning results.
• Make sound decisions under pressure and keep calm during after‑hours challenges.
• Communicate clearly with families, clinicians, and caregivers from all backgrounds.

Required Qualifications

• 3+ years leading a team in home care, home health, senior living, healthcare services, or multi‑unit/branch operations, or strong B2B/B2C field sales leadership with service operations oversight.
• Proven track record meeting sales/business development and operations targets.
• Valid driver’s license, reliable transportation, and ability to travel locally most days.
• Ability to participate in a rotating after‑hours/on‑call schedule.
• Strong written and verbal communication; comfort with spreadsheets, CRM, and scheduling/EVV platforms.

Preferred Qualifications

• Direct experience recruiting/hiring caregivers and overseeing scheduling.
• Knowledge of state non‑medical home‑care regulations and pay practices.
• Clinical background, CNA/HHA exposure, or senior‑care intake/assessment experience (not required).
• Annual base salary: $80,000
• Profit share: 20% quarterly cash profit share based on branch performance
• Company car with paid gas
• Cell phone stipend
• Unlimited PTO (subject to corporate approval and business needs)
• Initial and ongoing training & professional development with our founder and partner agencies
• Standard business hours with frequent field time; evenings/weekends as needed for events and on‑call rotation.
• During branch launch, work locally in the field with clients, caregivers, and referral partners, with administrative work from home between visits. The branch office location will be selected later. You must live in or relocate to the assigned market and be available for frequent local travel.

Equal opportunity & background checks

Happy to Help Caregiving is an Equal Opportunity Employer. All employment is decided on the basis of qualifications, merit, and business need. Offers are contingent on successful background screening; some markets may require motor‑vehicle record review, drug screening, TB/health clearance, and proof of work authorization.

• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Job Type: Full-time

Work Location: Local field work and home-based administration during branch launch

The pay range for this role is:

80,000 - 80,000 USD per year (Cleveland — West Side, OH)