Executive Director, Auto Content Marketing & Growth

Next Frontier Capital

Plano (TX)

On-site

USD 130,000 - 180,000

Full time

14 days+

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Job summary

Chase Auto, a leader in auto financing within JPMorganChase, seeks an Executive Director—Head of Content Marketing to drive content strategy across search, social, and AI-driven discovery platforms. You will lead a content team and partner with senior leaders to deliver clear, trusted information to customers and dealers throughout the car-buying journey.

You will shape how customers discover and engage with Chase Auto content, craft executive briefs, set KPIs, and build programs that compare

Qualifications

Leads content strategy, social media, and/or digital marketing with measurable outcomes.
Increases findability within AI-driven search and agentic platforms.
Translates audience needs into content by stage of decision-making.

Responsibilities

Develop and execute a comprehensive content marketing strategy aligned with business goals.
Inspire and lead a high-performing content marketing team.
Establish performance metrics, including OKRs, and report to senior management.
Map content needs across the full customer journey from research to post-purchase support.
Lead content strategy across search, social, and AI-driven discovery platforms.
Lead creative direction for content across channels, ensuring brand alignment.
Own the organic social media strategy to build trust and value.
Develop and manage an influencer program for target audiences in automotive, finance, and lifestyle.
Build and manage affiliate partnerships to drive qualified traffic.
Scale visibility in AI-powered search and agentic platforms with accurate information.
Create structured, clear content to help customers and platforms find information quickly.
Stay ahead of how customers discover and research financial products with fresh thinking.