Executive Director, Advertising & Media Sales

Christianity Today; Wheaton (IL); Remote; USD 120,000 - 125,000; Full time

Job summary

Christianity Today seeks an Executive Director of Advertising & Media Sales to enhance its advertising strategy and revenue growth. This fully remote role requires a blend of experience in digital advertising, media sales, and management, paired with a commitment to serving a diverse Christian audience.

Benefits

Comprehensive benefits package

Qualifications

• 7+ years in digital advertising, media sales, or ad strategy with 3 years in management.
• Experience in a mission-driven, editorially focused organization preferred.

Responsibilities

• Lead development and execution of advertising strategy.
• Mentor the Advertising team and uphold ethical sales practices.
• Engage with diverse Christian audience segments and create tailored advertising solutions.

Skills

Strategic Thinking

Customer Empathy

Revenue-Minded

Cross-Functional Leadership

Innovation & Adaptability

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

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This range is provided by Christianity Today. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $125,000.00/yr

We are seeking an Executive Director of Advertising & Media Sales to lead Christianity Today's (CT) advertising sales strategy. In this role, you will develop and execute revenue-generating strategies that include brand collaborations between Christianity Today and like-minded organizations, sales for integrated media campaigns, video sponsorships, native advertising, and other forms of branded content. As a key leader, this individual will collaborate with other leaders to align advertising initiatives with broader strategic goals across the ministry.

Functions and Responsibilities

1. Drive Sales Strategy & Advertising Revenue Growth

• Lead the development and execution of a comprehensive advertising strategy aligned with CT’s mission and growth goals.
• Champion a customer-centric approach to advertising that enhances user experience and balances other revenue streams (e.g., memberships, subscriptions, donations).
• Identify and evaluate emerging market trends and opportunities for product-led advertising initiatives, ensuring advertising offerings reflect CT’s commitment to thoughtful Christian journalism and ministry service.
• Drive sustainable revenue growth across CT's platforms through direct and programmatic advertising, sponsorships, and custom solutions.
• Collaborate with Sales, Marketing, and Product teams to identify high-impact monetization strategies that complement editorial priorities and ministry objectives.
• Implement performance metrics and KPIs to measure and report on advertising effectiveness and ROI, while also monitoring impact on audience trust.
• Engage in direct sales efforts as needed to maximize revenue growth, with sensitivity to theological and denominational diversity.

2. Advertising Team Management & Cross-Functional Collaboration

• Lead and mentor the Advertising team, fostering a culture of innovation, collaboration, ethical sales practices, and spiritual stewardship.
• Set team goals, provide regular feedback, and support professional growth opportunities that enhance both business acumen and ministry understanding.
• Serve on relevant project teams as needed, representing advertising strategy and ensuring alignment with cross-departmental initiatives.
• Partner with the Technology, Marketing, and Product teams to ensure cohesive monetization strategies that preserve audience trust, editorial integrity, and Christian witness.

3. Christian Marketplace Engagement & Ministry Stewardship

• Develop deep understanding of the unique Christian audience segments and their needs, demonstrating sensitivity to diverse theological perspectives.
• Leverage current audience advertising opportunities and expand audiences through initiatives, pastors, and other new avenues.
• Create advertising solutions that serve the broader church community while maintaining CT's distinctive voice and theological position.
• Establish processes for content review that ensure appropriate messaging for Christian audiences while respecting denominational differences.
• Steward advertising relationships as ministry partnerships, seeking opportunities that build up the body of Christ while achieving business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 7+ years of experience in digital advertising, media sales, or ad strategy, with at least 3 years in a management role.
• Experience working in a mission-driven, editorially focused organization preferred.
• Proven track record of driving revenue growth through innovative ad products and cross-platform campaigns; especially in the areas of email, podcast and video sponsorships.
• Deep understanding of the digital media landscape, including programmatic advertising, native content, CRM technology, and direct sales.
• Demonstrated understanding of the Christian marketplace, church dynamics, and ministry needs.
• Strategic Thinking: Able to balance long-term vision with practical execution; skilled in navigating complex tradeoffs.
• Customer Empathy: Committed to designing ad experiences that respect and serve CT’s diverse readership.
• Revenue-Minded: Results-oriented with an eye for new monetization models that align with CT’s mission.
• Cross-Functional Leadership: Effective at building consensus and alignment across product, editorial, and revenue teams.
• Innovation & Adaptability: Embraces new technologies and approaches; experiments thoughtfully and iterates based on data.

Additional Information

• Christianity Today offers a comprehensive benefits package
• Check out our careers page to learn more
• CT headquarters are located in Wheaton, Illinois
• Work Location: Fully Remote
• Type: Full time, 37.5 hour workweek
• Classification: Salary, Exempt FLSA status

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Book and Periodical Publishing

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