Executive Director

Sonida Senior Living; San Antonio, Northern (TX, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

401(k) match

Paid time off

HRA & FSA

Telemedicine

Life insurance

Disability coverage

EAP

Education support

Referral programs

Care tech tools

Job summary

The Waterford on Huebner in San Antonio, TX, is part of Sonida Senior Living and seeks an experienced Executive Director to lead our community. The role focuses on quality, hospitality, occupancy, regulatory compliance, and financial performance.

This leadership position requires building a high-performing team, fostering resident satisfaction, and partnering with Sales to drive growth within a values-driven organization.

Qualifications

• 3-5+ years of Executive Director or senior leadership experience in senior living, healthcare, or hospitality.
• State-required Administrator license/certification (where applicable), or ability to obtain.
• Proven track record of occupancy, financial, and quality outcomes.
• Strong leadership, communication, and organizational skills.

Responsibilities

• Lead all aspects of community operations, ensuring quality, service, occupancy, and financial goals are met.
• Recruit, coach, and develop a high-performing community leadership team.
• Ensure full regulatory compliance and adherence to company standards across all departments.
• Set the tone for a culture of accountability, hospitality, and excellence.
• Oversee resident services, care coordination, and overall resident satisfaction.
• Build strong relationships with residents, families, and healthcare providers.
• Proactively address concerns and ensure timely, effective resolution.
• Champion a community-wide culture of hospitality and service excellence.
• Partner with the Sales Director to drive occupancy and revenue goals.
• Lead community outreach, marketing initiatives, and local relationship-building.
• Build and protect the community's reputation within the local market.
• Own budget development, expense management, and overall financial performance.
• Ensure compliance with state, federal, and company policies.
• Maximize efficient, effective use of community resources.

Skills

Executive leadership

Operations management

Occupancy & revenue growth

Staff development

Regulatory compliance

Communication & collaboration

Education

Bachelor's degree in business administration or healthcare administration

State Administrator license/certification

Job description

The Waterford on Huebner
San Antonio, TX 78240, USA

Why Join the Sonida Family?

• The opportunity to lead a community and see the direct impact of your leadership every day
• Competitive salary plus a quarterly performance-based incentive
• A collaborative regional and corporate support structure invested in your success
• Career growth within a values-driven senior living organization
• A culture grounded in Sonida CARES — Communication, Accountability, Responsiveness, Empathy, and Service. It's not a poster on the wall; it's how we treat each other, our residents, and their families every day.

Job Responsibilities & Qualifications

Leadership & Operations

• Lead all aspects of community operations, ensuring quality, service, occupancy, and financial goals are met
• Recruit, coach, and develop a high-performing community leadership team
• Ensure full regulatory compliance and adherence to company standards across all departments
• Set the tone for a culture of accountability, hospitality, and excellence

Resident Experience

• Oversee resident services, care coordination, and overall resident satisfaction
• Build strong relationships with residents, families, and healthcare providers
• Proactively address concerns and ensure timely, effective resolution
• Champion a community-wide culture of hospitality and service excellence

Sales & Community Growth

• Partner with the Sales Director to drive occupancy and revenue goals
• Lead community outreach, marketing initiatives, and local relationship-building
• Build and protect the community's reputation within the local market

Financial & Business Performance

• Own budget development, expense management, and overall financial performance
• Ensure compliance with state, federal, and company policies
• Maximize efficient, effective use of community resources

Qualifications

Required

• 3-5+ years of Executive Director or senior leadership experience in senior living, healthcare, or hospitality
• State-required Administrator license/certification (where applicable), or ability to obtain
• Proven track record of achieving occupancy, financial, and quality outcomes
• Strong leadership, communication, and organizational skills

Preferred

• Bachelor's degree in business, healthcare administration, or related field
• Multi-department operational leadership experience
• Experience managing P&L for a senior living community
• Medical, dental, and vision insurance
• 401(k) with employer match opportunities
• Paid time off and Holiday Pay
• Company-funded HRA and Flexible Spending Accounts (FSA)
• Free 24/7 telemedicine services
• Company-paid life insurance
• Short-term and long-term disability coverage options
• Employee Assistance Program (EAP)
• Paid Team Member and Resident referral programs
• Company support for continued education and learning opportunities
• Cutting-edge technology that supports your work and enhances resident care:
  • SafelyYou — AI video technology that detects and helps prevent falls
  • Advanced EHR Technologies — automated care assessments that eliminate busy work so you can focus on care
  • Sage — improves call light response time and the quality of service and care

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.