Events Marketing Specialist

CarGurus; Boston (MA); Hybrid; USD 64,000 - 81,000; Full time

Benefits offered by this job

Flexible hybrid model

Equity/RSUs for all employees

Daily free lunch

Job summary

CarGurus is seeking an Events Marketing Specialist to plan and execute B2B field programs that drive revenue and strengthen client relationships. You will coordinate sponsorships, conferences, and VIP experiences, working with cross‑functional teams to deliver polished events.

The role requires 2–4 years in event marketing, strong logistics and budget tracking abilities, and proficiency with tools like Cvent, Wrike, and Salesforce. A flexible hybrid model supports work‑life balance.

Qualifications

• 2–4 years of experience in event marketing, preferably B2B.
• Experience coordinating logistics for in-person and virtual events.
• Strong organization and written/verbal communication skills.
• Ability to work with cross-functional partners and vendors.
• Experience tracking event budgets and expenses.

Responsibilities

• Coordinate event logistics for venues, travel, catering, and AV needs.
• Track contracts, services, deliverables, and deadlines; escalate issues as needed.
• Create briefs, timelines, checklists, and project trackers for consistent execution.
• Collaborate with Sales, Brand, Product Marketing to meet event needs.
• Manage client swag, signage, attendee materials, and on-site requirements.
• Coordinate pre- and post-event communications and reporting.
• Support sponsorship opportunities and event research.
• Monitor budgets, invoices, and expenses; flag variances.
• Identify risks and help create contingency plans.
• Collect and organize event performance data for impact assessment.

Skills

Event marketing

Logistics coordination

Budget tracking

Cross-functional collaboration

Vendor management

Communication

Project coordination

Relationship management

Tools

Cvent

Wrike

Salesforce

Google Workspace

Job description

Who We Are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry‑leading growth. In fact, we’re the largest and fastest‑growing automotive marketplace, and we’ve been profitable for over 15 years.

Who We Are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry‑leading growth. In fact, we’re the largest and fastest‑growing automotive marketplace, and we’ve been profitable for over 15 years.

What We Do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people‑first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion‑dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

The Events Marketing Specialist supports the planning and execution of CarGurus’ B2B field marketing programs to help drive revenue, strengthen client relationships, and enhance brand perception. The role coordinates logistics across client sponsorships, conferences and trade shows, geo‑targeted events, client swag, and VIP hospitality experiences. In partnership with the broader marketing organization and cross‑functional teams, the Specialist helps deliver polished events and track their performance.

What You’ll Do

• Coordinate event logistics such as venue and hotel arrangements, airfare, transportation, catering, audiovisual needs, activations, and on‑site requirements.
• Coordinate with vendors and track related contracts, services, deliverables, and deadlines; elevate approval needs or issues as needed.
• Create and maintain shared briefs, timelines, checklists, and project trackers to support consistent execution; help gather event results and prepare post‑event reporting.
• Partner with Sales, Brand, Product Marketing, and other stakeholders to confirm event needs and deliver sponsorship and event materials on time.
• Coordinate client swag and event materials, including ordering, inventory, packaging, shipping, signage, giveaways, name badges, and other attendee needs.
• Coordinate pre‑ and post‑event communications so attendees are informed, prepared, and supported.
• Support research and coordination for speaking and sponsorship opportunities.
• Track event and membership budgets, contracts, invoices, and expenses; support reconciliation and flag potential variances.
• Identify project risks and work with the team to prepare contingency plans.
• Gather and organize event performance data to help the team evaluate impact and identify opportunities to improve.

What You’ll Bring

• You have 2–4 years of experience in event marketing, preferably in a B2B environment.
• You have experience coordinating logistics for in‑person and virtual events, including conferences, trade shows, sponsorships, or hospitality programs.
• You are organized and detail‑oriented, with strong project coordination and written and verbal communication skills.
• You work effectively with cross‑functional partners, external vendors, and membership organizations to keep deliverables moving.
• You have experience tracking event budgets, contracts, invoices, and expenses.
• You are comfortable gathering basic performance data, preparing reports, and sharing findings with a team.
• You adapt quickly to new tools and platforms and proactively communicate progress, changes, and blockers.
• You are proficient with Google Workspace (Docs, Sheets, Slides, Drive, and Meet).
• Experience with Cvent, Wrike, and/or Salesforce is preferred, but not required.

The displayed range represents the expected annual base salary / On‑Target Earnings (OTE) for this position. On‑Target Earnings (OTE) is inclusive of base salary and on‑target commission earnings, which applies exclusively to sales roles.

Individual pay within this range is determined by work location and other factors such as job‑related skills, experience, and relevant education or training.

This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Position Pay Range

$64,000—$81,000 USD

Working at CarGurus

We reward our Gurus’ curiosity and passion with best‑in‑class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work‑life balance and individual well‑being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

CarGurus may require in‑person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in‑person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus.