Events Marketing Manager at Formlabs Somerville, MA

Downtown Boulder Partnership; Somerville (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity program

Healthcare coverage

401k options

Parental leave

Sabbatical leave

Flexible time off

On-site parking

Free 3D prints

Job summary

Formlabs in Somerville, MA is seeking an Events Marketing Manager to shape our event strategy and drive demand through influential trade shows and partner events.

You will own budgeting, staff training, booth execution, and supplier contracts while coordinating with sales and the design team to deliver on-brand experiences and measurable pipeline impact. The role requires strong project management, multitasking under tight deadlines, and a creative, data-driven approach.

Qualifications

• Bachelor's in Marketing or a related discipline.
• 5+ years of experience in event marketing, with hands-on trade show experience.
• Strong project management skills.
• Proven experience planning, executing, and reporting trade shows.
• Experience partnering with sales teams.
• Highly organized with ability to manage budgets and onsite personnel.
• Strong written and oral communication skills.
• Ability to manage multiple projects under tight deadlines.
• Creative, innovative, and data-driven.

Responsibilities

• Develop event strategy and objectives with marketing leadership to drive lead generation and awareness.
• Lead Formlabs event and trade show strategy, including identifying key events and booth staffing.
• Manage the NA events budget and spending.
• Coordinate and staff events with partners.
• Negotiate and execute contracts with event vendors.
• Drive marketing-influenced pipeline and generate at-event MQLs.
• Build relationships with customers, partners and prospects at events.
• Ensure event displays reflect the Formlabs brand with the design team.
• Order and track event collateral, giveaways.

Skills

Project management

Trade show marketing

Sales collaboration

Strong communication

Organized

Data-driven

Creative thinking

Time management

Education

Bachelor's in Marketing or related field

Job description

Events Marketing Manager – Somerville, MA

Job Responsibilities

• Work with sales and marketing leadership, and country marketing managers, to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, awareness and customer advocacy.
• Lead Formlabs event and trade show strategy, including identifying key events, coordinating pre‑ and post‑show communication, event attendance and booth manning, and internal team training (elevator pitch, demos, etc.)
• Manage the budget and spending for all NA events
• Coordinate and staff events for both Formlabs‑run and shared events with partners
• Negotiate and execute contracts for large‑ and small‑scale events
• Negotiate and execute contracts with event‑related vendors and contractors
• Drive marketing‑influenced pipeline and generate at‑event MQLs
• Build relationships with Formlabs customers, partners and prospects at events
• Work with the in‑house design team to ensure the event display accurately represents the Formlabs brand
• Responsible for ordering and tracking event inventory including collateral, giveaways, etc.

Qualifications

• Bachelor's in Marketing or a related discipline
• 5+ years of experience in event marketing, with experience
• Strong project management skills
• Proven experience carrying out trade shows and event marketing efforts, including trade show planning, execution and reporting
• Experience partnering and working with sales teams
• Highly organized with an ability to manage resources, budgets, and onsite personnel
• Strong communication skills – written and oral
• Highly organized and capable of managing multiple projects simultaneously working under very tight deadlines
• Creative, innovative, and always think outside the box
• Data and metric‑driven and able to draw insight from complex marketing data
• Confident, and with a friendly and dynamic personality

Bonus Skills

• Experience in Demand Generation

Our Perks & Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401k and access to advisors
• Generous paid parental leave (up to 16 weeks)
• Tenure‑based paid sabbatical leave (up to 6 weeks)
• Flexible out of office plan – take time when you need it
• Ample on‑site parking & pre‑tax commuter benefits
• Healthy on‑site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt‑in culture events across our diverse community
• And of course unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply.