Job Title: Event Sales Manager
Employment Status: Full-Time (Exempt)
Reports to: Events Director
Role Summary: The Events Manager is responsible for driving private event sales, overseeing event execution, and expanding Wish You Were Here Group’s presence within the Dallas market. This role serves as both a strategic sales leader and operational liaison, managing the full event lifecycle from lead generation and client development through event completion and post-event reporting.
The ideal candidate is highly organized, hospitality-driven, sales-oriented, and experienced in cultivating relationships within the corporate, social, luxury, and community event sectors. This individual will play a key role in establishing the Dallas venues as premier destinations for private dining, large-scale events, brand activations, and hospitality experiences.
Key Responsibilities:
- ? Drive private event revenue across all Dallas venues through proactive lead management, networking, relationship building, and outbound sales efforts.
- ? Respond to all inbound event inquiries in a timely and professional manner, ensuring a high conversion rate from inquiry to booked event.
- ? Build and maintain relationships with corporate clients, agencies, concierges, hotels, local businesses, and community partners to generate recurring business opportunities.
- ? Identify opportunities to increase event revenue through strategic upselling, venue buyouts, custom experiences, food & beverage enhancements, and brand partnerships.
- ? Represent Wish You Were Here Group at networking events, tastings, venue tours, and community functions to increase market visibility and awareness.
- ? Support the execution of on-site marketing initiatives and promotional campaigns across all Dallas venues.
- ? Coordinate with the marketing team to prepare and deploy printed collateral, signage, and other in-venue marketing materials.
- ? Provide on-site support for influencer events, brand activations, media dinners, and other marketing initiatives to ensure seamless execution.
- ? Build relationships with local hotel concierges and community partners to drive awareness and generate private event referrals.
- ? Ensure all guest-facing marketing materials, including postcards, check presenters, and promotional collateral, are current and properly displayed.
- ? Lead clients through the event planning process from initial inquiry through execution, ensuring a seamless and elevated hospitality experience.
- ? Conduct site tours and client meetings while presenting venues in a polished, sales-focused, and hospitality-driven manner.
- ? Create customized proposals, event estimates, menus, and contracts tailored to each client’s needs and event objectives.
- ? Maintain consistent communication with clients regarding timelines, logistics, floorplans, catering selections, rentals, entertainment, and operational requirements.
- ? Ensure all event details are accurately documented within Tripleseat and communicated internally across departments.
- ? Oversee all Banquet Event Orders (BEOs) and event documentation to ensure operational accuracy and preparedness.
- ? Collaborate closely with culinary, operations, marketing, and venue management teams to ensure seamless event execution.
- ? Attend and lead weekly event meetings with venue leadership teams to review upcoming programming and operational needs.
- ? Be present onsite for key events, installations, buyouts, VIP experiences, and large-scale activations to ensure execution aligns with company standards.
- ? Proactively problem-solve and manage last-minute changes while maintaining a calm, solution-oriented approach.
- ? Maintain accurate event records, contracts, deposits, invoices, and final billing within Tripleseat and company systems.
- ? Oversee post-event reconciliation and closeout processes, ensuring timely and accurate financial reporting.
- ? Track sales performance, booking pace, lead sources, conversion rates, and monthly event revenue reporting.
- ? Ensure all event menus, collateral, proposal templates, and venue materials remain current and aligned with brand standards.
- ? Assist in developing and refining operational procedures, sales systems, and event workflows as the Dallas market continues to expand.
Requirements
Qualifications:
- ? 2+ years of experience in hospitality sales, private events, luxury events, restaurant events, or venue management preferred.
- ? Proven ability to drive sales and successfully manage multiple high-level events simultaneously.
- ? Strong understanding of hospitality operations, food & beverage service, and luxury guest experiences.
- ? Exceptional communication, negotiation, and client relationship management skills.
- ? Highly organized with strong attention to detail and follow-through.
- ? Experience with Tripleseat, Toast POS, Google Workspace, and CRM/event management systems preferred.
- ? Ability to work independently while also collaborating effectively across departments.
- ? Professional, polished, and hospitality-driven demeanor.
- ? Flexible schedule with availability for evenings, weekends, and onsite event support as needed.
Physical Demands:
- ? Must be able to stand, lift and bend for extended periods of time.
- ? Must be able to bend and lift to 50 lbs.
- ? Role may include job duties or tasks requiring repetitive motion.
- ? Exposure to hot kitchen elements or cleaning materials.
- ? Must be able to work and remain focused in a fast-paced and ever-changing environment.
- ? Ability to work a flexible schedule inclusive of varying shifts such as days, evenings, weekends and holidays.