Event Senior Manager- Qualified

Salesforce; Los Angeles (CA); On-site; USD 143,400 - 216,900; Full time

Job summary

Salesforce is seeking a Senior Manager, Strategic Events to lead our event marketing strategy. You will partner with Qualified from Salesforce to shape our presence at flagship events, optimize field marketing motions, and drive pipeline through strategic activations across executive audiences.

You will collaborate with Sales and Customer Success to create scalable programs, measure impact, and accelerate opportunities, with a focus on net-new pipeline and customer growth.

Qualifications

• 8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline.
• Proven success developing programs that drive pipeline, customer engagement, and revenue impact.
• Experience managing strategic event portfolios within SaaS, technology, or high-growth companies.
• Experience partnering closely with Sales and Customer Success organizations.
• Experience working with executive stakeholders and navigating complex, matrixed organizations.
• Experience developing account-based or field marketing strategies is strongly preferred.

Responsibilities

• Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams.
• Partner with Salesforce stakeholders to develop and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives.
• Influence event activations and programming to ensure Qualified's business objectives are represented and achieved.
• Build strong relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the broader Salesforce ecosystem.
• Identify, evaluate, and manage Qualified's portfolio of third-party event sponsorships and strategic industry engagements.
• Coach teams to maximize opportunities where Qualified participates as part of Salesforce presence.
• Define and scale Qualified's field marketing strategy and activation motions.
• Create frameworks for target accounts, secure meetings, and maximize event ROI.
• Establish best practices to ensure sellers arrive at events with clear account plans and objectives.
• Drive adoption of event engagement programs before, during, and after events.
• Develop event programs with Customer Success to strengthen relationships and expansion opportunities.

Skills

Strategic Thinker

Relationship Builder

Sales-Oriented Marketer

Exceptional Communicator

Builder’s Mindset

One Team Leader

Job description

What You’ll Do

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Qualified is the Agentic Marketing Platform for B2B companies. Powered by AI Agents, Qualified helps revenue teams identify their most valuable buyers, engage them in real time, and convert interest into pipeline. As part of Salesforce, Qualified operates as a dedicated business unit focused on helping marketing and revenue teams transform how they generate pipeline in the age of AI.

Events are one of our most strategic go-to-market channels. They help us build awareness, engage customers, accelerate pipeline, strengthen executive relationships, and showcase the power of Piper, our AI SDR Agent. We’re looking for a Senior Manager, Strategic Events to help define and execute that strategy.

About The Role

This is a highly visible role that sits at the intersection of Marketing, Sales & Customer Success. You’ll serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams, helping shape our presence across flagship events including Dreamforce, Connections, Agentforce World Tours, Salesforce field marketing programs, and strategic third-party industry events.

You’ll also help define and scale our field marketing motion—working closely with Sales and Customer Success leaders to ensure events drive meaningful business outcomes, including net-new pipeline, opportunity acceleration, customer expansion, executive engagement, and brand awareness.

Success in this role requires more than exceptional event execution. We’re looking for a strategic marketer who can influence stakeholders, activate sales teams, build scalable programs, and turn events into measurable business impact. This role is ideal for someone who thrives in fast-paced environments, enjoys operating with autonomy, and wants to help build the next generation of event marketing inside Salesforce.

Responsibilities

Salesforce Events

• Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams.
• Partner closely with Salesforce stakeholders to develop and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives.
• Influence event activations and programming to ensure Qualified's business objectives are represented and achieved.
• Build strong relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the broader Salesforce ecosystem.

Strategic Marketing Events

• Identify, evaluate, and manage Qualified's portfolio of third-party event sponsorships and strategic industry engagements.
• Recommend event investments based on audience fit, business impact, and go-to-market priorities.
• Focus on engaging senior marketing and revenue leaders, including CMOs, Demand Generation leaders, CROs, Sales leaders, and other key decision-makers.
• Partner with Salesforce teams to maximize opportunities where Qualified participates as part of a broader Salesforce presence.

Field Marketing

• Help define and scale Qualified's field marketing strategy.
• Partner with Sales leadership to develop repeatable event activation motions that increase account engagement, executive meetings, and pipeline creation.
• Create frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI.
• Establish best practices that ensure sellers arrive at events with clear account plans, meeting strategies, and business objectives.
• Drive adoption of event engagement programs before, during, and after events.

Customer Engagement

• Partner closely with Customer Success to develop event programs that strengthen customer relationships and support expansion opportunities.
• Collaborate with Sales and Success leaders to create experiences that accelerate active opportunities and advance strategic deals.
• Build integrated event programs that support pipeline generation, opportunity progression, customer growth, and executive engagement.
• Establish measurement frameworks that connect event investments to business outcomes and continuously optimize performance.

Experience

What We’re Looking For

• 8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline.
• Proven success developing programs that drive pipeline, customer engagement, and revenue impact.
• Experience managing strategic event portfolios within SaaS, technology, or high-growth companies.
• Experience partnering closely with Sales and Customer Success organizations.
• Experience working with executive stakeholders and navigating complex, matrixed organizations.
• Experience developing account-based or field marketing strategies is strongly preferred.

Skills & Competencies

Strategic Thinker

You understand how events contribute to business growth and can connect event investments directly to pipeline generation, opportunity acceleration, customer expansion, and revenue outcomes.

Relationship Builder

You build trust quickly and know how to influence stakeholders across teams and organizations, even when you don’t have direct authority.

Sales-Oriented Marketer

You think beyond logistics and attendance. You are focused on meetings, opportunities, account engagement, customer growth, and measurable business impact.

Exceptional Communicator

You communicate confidently with executives, sales leaders, customers, partners, and vendors alike.

Builder’s Mindset

You thrive in ambiguity, create structure where it doesn’t exist, and enjoy building scalable programs and processes.

One Team Leader

You bring positive energy, strong collaboration, and a deep sense of ownership. You enjoy helping teams succeed and elevate those around you.

What Success Looks Like

In Your First 90 Days

• Build trusted relationships with key stakeholders across Qualified and Salesforce.
• Develop a deep understanding of Qualified's event strategy, go-to-market motion, and business objectives.
• Take ownership of strategic event programs and identify opportunities to increase business impact.

By Six Months

• Successfully led Qualified's participation in major Salesforce and third-party events.
• Establish repeatable sales activation processes that improve meeting generation and account engagement.
• Become a trusted advisor to Sales, Customer Success, and Marketing leaders on event strategy and investment decisions.
• Deliver measurable improvements in event planning, execution, and reporting.

By End of Year

• Increase strategic account engagement and executive meetings across priority events.
• Drive measurable contribution to net-new pipeline creation, opportunity acceleration, and customer expansion efforts.
• Establish a scalable field marketing and sales activation framework adopted across the business.
• Strengthen Qualified's presence across flagship Salesforce events and strategic industry programs.
• Build strong partnerships across Salesforce and become a trusted advocate for the Qualified business within the broader Salesforce ecosystem.
• Help position Qualified and Piper as leading AI-powered solutions within the Agentforce and Salesforce ecosystem.

Why Salesforce, Why Qualified

AI is transforming how companies market, sell, and grow. Qualified is at the forefront of that transformation, helping organizations engage buyers in entirely new ways.

This role offers a unique opportunity to operate like a startup within Salesforce—combining the speed, ownership, and impact of a high-growth business with the scale and reach of one of the world’s most influential technology companies. If you’re passionate about building strategic programs, driving business outcomes, and creating experiences that accelerate growth, we’d love to meet you.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. We are committed to ensuring a workplace that is inclusive and free from discrimination. Recruiting, hiring, and promotion decisions are fair and based on merit. The typical base salary range for this position is $143,400 - $216,900 annually.

EEO Statement

Salesforce is an equal opportunity employer. We believe in equality for all and strive to create an inclusive workplace. All employment decisions are made on the basis of merit, competence, and qualifications without regard to race, religion, color, national origin, sex, gender expression, veteran status, disability, or any other characteristic protected by law.