Event Sales Manager

Lefferts; Miami (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Lefferts in Miami is seeking an Event Sales Manager for Restaurants & F&B Banquet spaces to drive private dining and group event sales across the hotel's venues, focusing on revenue generation through F&B events such as private dinners and receptions. The role requires proactive selling, hospitality experience, and strong client relations.

You will manage the full sales cycle, tour sites, prepare proposals, and coordinate with restaurant teams to execute high-quality events.

Qualifications

• 2-3 years of experience in event sales or similar hospitality roles.

Responsibilities

• Generate private dining and F&B event business through outbound sales.
• Conduct site tours, create proposals, manage full sales cycle.
• Build relationships with corporate clients and event planners.
• Collaborate with restaurant managers, chefs, and staff to plan events.
• Prepare event orders and communicate details to operations.
• Achieve monthly and annual F&B event sales targets.
• Maintain client records and CRM activity.
• Represent hotel at networking events and shows.
• Provide day-of coordination and post-event follow-up.

Skills

Client relationship skills

Sales target achievement

Hospitality experience

Bilingual English/Spanish

Education

Bachelor's degree in hospitality, Business, or related field

Tools

CRM systems

OpenTable

Tripleseat

SevenRooms

MS Office

Job description

Department: Sales

Director of Sales

Exempt

SUMMARY

The Event Sales Manager of Restaurants & F&B is responsible for driving private dining and group event sales across the hotel's restaurants and banquet outlets. This role focuses exclusively on generating revenue through F&B focused events, such as private dinners, receptions, social gatherings, and corporate dining experiences. The ideal candidate is a proactive seller with strong hospitality experience, excellent client relationship skills, and a deep understanding of food & beverage operations.

Job Title: Event Sales Manager - Restaurants & F&B Banquet Space

Department: Sales

Reports To:

Director of Sales

FLSA Status:

Exempt

SUMMARY

The Event Sales Manager of Restaurants & F&B is responsible for driving private dining and group event sales across the hotel's restaurants and banquet outlets. This role focuses exclusively on generating revenue through F&B focused events, such as private dinners, receptions, social gatherings, and corporate dining experiences. The ideal candidate is a proactive seller with strong hospitality experience, excellent client relationship skills, and a deep understanding of food & beverage operations.

RESPONSIBILITIES

• Proactively generate private dining and F&B event business through outbound sales, networking, and responding to inquiries
• Conduct site tours, create proposals, and manage the full sales cycle for restaurant-based and banquet F&B events
• Build and maintain strong relationships with corporate clients, event planners, and local businesses
• Collaborate with restaurant managers, chefs, and banquet staff to plan and execute seamless, high-quality events
• Stay informed on restaurant menus, beverage programs, seasonal offerings, and promotional events
• Prepare detailed event orders (BEOs) and ensure all event details are communicated to operations teams
• Achieve or exceed monthly and annual F&B event sales targets and revenue goals
• Maintain accurate client records, event details, and pipeline activity in the CRM or booking system
• Represent the hotel and its dining venues at local networking events, trade shows, and marketing functions
• Ensure excellent client service throughout the planning process, event execution, and post-event follow-up
• Be present during key events to oversee execution, ensure client satisfaction, and serve as the main point of contact
• Work closely with F&B operations teams on-site to troubleshoot issues, support service flow, and ensure event details are followed
• Provide day-of coordination for private dining and banquet events, ensuring a smooth experience for both guests and staff
• Liaise with the Accounting department to ensure all charges are accurate and properly processed
• Perform other duties and special projects as assigned by management
  

Requirements

QUALIFICATIONS

• 2-3 years of experience in event sales, private dining sales, catering sales, or similar hospitality roles
• Strong understanding of restaurants and food & beverage operations
• Proven track record of meeting or exceeding sales targets in a fast-paced environment
• Excellent written and verbal communication skills, including proposal writing and client presentations
• Exceptional organizational and time management abilities with strong attention to detail
• Ability to build and maintain client relationships and deliver outstanding customer service
• Proficiency in CRM systems and booking platforms (e.g., OpenTable, Tripleseat, SevenRooms, or similar)
• Skilled in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Ability to work a flexible schedule, including evenings, weekends, and holidays based on event needs
• Professional demeanour with strong problem-solving skills and the ability to think quickly on-site
• Bachelor's degree in hospitality, Business, or a related field is preferred but not required
  

LANGUAGE SKILLS

• Excellent verbal and written communication skills in English and Spanish (preferred)
  

REASONING ABILITY

• Ability to analyze client needs and translate them into customized event solutions
• Demonstrated skill in problem-solving and conflict resolution, especially under time-sensitive or high-pressure conditions
• Ability to make sound decisions independently while aligning with company policies and guest expectations
• Capable of prioritizing tasks and managing multiple events or leads simultaneously
• Strong judgment and discretion when handling sensitive client information or service issues
• Ability to quickly adapt to changing circumstances, last-minute client requests, or operational challenges during events
  

PHYSICAL DEMANDS

• Ability to stand and walk for extended periods during site tours and event execution
• Must be able to lift and carry materials such as event binders, marketing collateral, or small décor items (up to 25 lbs)
• Occasional bending, reaching, and lifting during event setup or walkthroughs
• Comfortable working in a fast-paced, high-energy environment, including during evenings, weekends, and holidays
• Ability to move between various areas of the hotel or venue, including dining rooms, banquet spaces, kitchens, and administrative offices
• May require prolonged periods of sitting while working on a computer or conducting sales calls
• Clear vision and hearing required for effective communication with clients and team members in person, over the phone, and via video conferencing
  

WORK ENVIRONMENT

The Event Sales Manager primarily works in a professional office setting within the hotel but frequently moves between various areas of the property, including restaurants, banquet halls, kitchens, and event spaces. The role involves a combination of desk work, client meetings, and on-site event coordination, often requiring flexibility to work evenings, weekends, and holidays to support events and client needs. The environment can be fast-paced and dynamic, especially during peak event seasons, requiring the ability to manage multiple priorities while maintaining a high level of professionalism and customer service. Occasional travel within the hotel premises and attendance at off-site networking or promotional events may also be necessary.

The above job description describes the primary duties and qualifications for this position. The company reserves the right to modify, add or remove duties other duties as necessary.
The candidate for this position is an at-will employee and subject to termination with or without cause or notice.