Event Programing and Virtual Events Marketing, Sr. Manager

Bloomberg Industry Group; Arlington (VA); On-site; USD 135,000 - 170,000; Full time

Job summary

Bloomberg Industry Group is seeking a seasoned virtual events leader to plan, develop, and implement a comprehensive virtual event strategy that drives revenue growth.

You will partner with product marketing, sales, and GTM teams to optimize engagement, manage budgets, and report campaign performance. Travel up to 10% may be required. Close collaboration with subject matter experts and content teams is essential.

Qualifications

• Bachelor’s degree in marketing or related field.
• 7+ years in B2B event content development or marketing.
• 5+ years of people leadership experience.
• Experience across multiple channels including email, online marketing, events and social media.
• Proficient in reporting and data-driven decision making with MarTech tools.
• Budget management experience and travel readiness.

Responsibilities

• Develop and manage a strategic virtual event calendar aligned with goals.
• Partner with Demand Generation to execute campaigns and lead nurturing.
• Coordinate content and events to improve MQLs/MCLs from virtual experiences.
• Oversee virtual event production including technical and logistical aspects.
• Track and report event performance; adjust strategy for ROI.
• Manage content strategy for virtual and in-person events; select speakers.
• Collaborate with Go to Market to engage sales and post-event follow-ups.
• Develop pre- and post-event strategies to maximize registrations and attendance.
• Implement best practices and push for above-average virtual event results.
• Lead webinar content strategy with subject matter experts.

Skills

Strategic planning

Leadership

B2B marketing

Digital marketing

Email marketing

Analytics

Budget management

Cross-functional leadership

Education

Bachelor's degree in marketing

Graduate degree a plus

Tools

MarTech platforms

Job description

You will plan, develop, integrate, and implement the overall virtual event strategy to support revenue growth and increased penetration. Collaborating with product marketing, sales and go to market teams you will align virtual event initiatives with business objectives, optimize engagement, and ensure successful execution.

You are responsible for understanding business objectives and changing market and competitive conditions to establish virtual event program objectives are met and within budget then report back to the business stakeholders on the success of the campaigns/programs.

What you will do:

• Develop and manage a strategic virtual event calendar, ensuring alignment with business goals and resource allocation.
• Partner with the Demand Generation team to execute digital campaigns, lead nurturing, and audience engagement initiatives.
• Coordinate with the content/news and the demand generation teams to enhance the volume and the quality of our content, MCLs and MQLs from virtual experiences.
• Oversee virtual event production, ensuring seamless execution of technical, logistical, and operational components to drive successful outcomes
• Track, analyze, and report on virtual event performance by adjusting strategy and tactics to optimize effectiveness and ROI.
• Manage content strategy manager for both virtual and in-person events, including speaker selection and program development.
• Work with Go to Market to ensure the collaboration, engagement and support of the sales team to secure the right audience and facilitate post-event follow-ups.
• Develop pre-event and post-event strategies to maximize registration, attendance, and engagement
• Implementindustry-leading best practices, push the envelope on what's possible, and deliver above-average results in virtual event execution.
• Work closely with subject matter experts and business to lead and plan webinar content and strategy.

You need to have:

• Bachelor's degree in marketing, or equivalent experience; graduate degree a plus.
• 7+ years of experience in B2B event content development or marketing, preferably in information services or technology.
• 5+ years of people leadership experience.
• Success in B2B marketing with knowledge of digital and traditional marketing channels.
• Skills and experience across multiple channels including email, online marketing, events/tradeshows, social media, and other channels.
• Proficient in using various MarTech tools for reporting, data analysis, and data-driven decision-making
• Budget management experience.
• Ability for 10% travel.

Compensation Range:

$135,000.00-$170,000.00

Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").